In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.

From its sustainability efforts to its direct-to-consumer focus, here’s what the Danish jewelry brand has in the works.

Lenore Fedow

The Diamond Price List launched in June and published its first update in September.

Michelle Graff

Assure has also enlisted a second lab for testing, at the University of Antwerp in Belgium.

Michelle Graff

CEO Beth Gerstein said she believes in the jeweler’s omnichannel approach as its retail rollout continues.

Lenore Fedow

The nonprofit introduced a new platform for its distance learning courses.

Lenore Fedow

Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.

Emmanuel Raheb

The retailer, which emphasizes responsible sourcing and now operates 13 showrooms, filed for an IPO Monday.

Michelle Graff

They include automated systems for tracking social media followers and for filing UCCs more easily.

Michelle Graff

And it’s replacing it with clickable link stickers.

Brecken Branstrator

It allows retailers to connect with shoppers one-one-one around the clock.

Brecken Branstrator

Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.

Emmanuel Raheb

Fifth-generation jewelry retailer Marc Bridge and business partner Monica Chambers unwrap their new digital venture.

Brecken Branstrator

The new publication and its weekly newsletter will feature jewelry-focused content.

Lenore Fedow

Four Swatch brands will be exhibiting at the show, which is scheduled for Aug. 24-26 at the Wynn Las Vegas.

Michelle Graff

“Holographique” combines technical innovation with expert design.

Ashley Davis

The platform, developed by Gübelin and Everledger, has also undergone a redesign.

Brecken Branstrator

Azar shares her thoughts on the future of diamond detection, screening melee today, “bad actors,” and more.

Lenore Fedow

It is a 101.38-carat D flawless stone that sold for more than $12 million at Sotheby’s Hong Kong.

Michelle Graff

It’s the result of a partnership with Watchfinder.

Ashley Davis

The non-invasive laser markings are imprinted inside the crystal lattice and can only be seen with a specialized scanner.

Brecken Branstrator

All SCS-007 certified diamonds graded, scanned, and laser inscribed by the gem lab can now carry a “Sustainably Rated” claim.

Brecken Branstrator

Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.

Emmanuel Raheb

The former De Beers executive joined the board of Opsydia, a laser company specializing in diamond traceability.

Lenore Fedow

TrueView AR is meant for jewelry businesses of all sizes.

Brecken Branstrator