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![A rendering of a billboard from Etsy’s new campaign. The campaign is designed to highlight the platform’s creators and how their products are made. Etsy billboard rendering in NYC](https://uploads.nationaljeweler.com/uploads/9a94f394f326b90dc1c9da6a711c5e09.jpg)
Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/40e8079de9dffc89f1af5df320fde00c.jpg)
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
![Madeline Fraser is the founder and CEO of jewelry technology company Gemist. Madeline Fraser Gemist](https://uploads.nationaljeweler.com/uploads/3fc4e56b6085dc93e5b5143f1605eec8.jpg)
Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.
![Gübelin’s new Gem Passport lists key gemstone features and is powered by Gemtelligence, an AI-based gemstone analyzation tool the lab launched in 2023. Gübelin Gem passport](https://uploads.nationaljeweler.com/uploads/3c46c5e41eae70dfd1be58c517e03cfd.jpg)
The Gem Passport is available for emeralds, rubies, and blue sapphires weighing up to 3 carats.
![GemOro said its new Helix Permanent Jewelry Welder is easy to use and cost-effective. Helix Permanent Jewelry Welder](https://uploads.nationaljeweler.com/uploads/1043100f99f41366975f596147657747.jpg)
The Sy Kessler-owned company recently debuted the Helix Permanent Jewelry Welder.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/a26f236472265368dbe9160c90990e31.jpg)
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
![NJSB1.JPG](https://uploads.nationaljeweler.com/uploads/96e2be95a108e41c5ae0a30df4720134.jpg)
Sponsored by Core Scientific
![A 1.18-carat marquise “Forever One” moissanite three-stone ring in 14-karat yellow gold by Charles & Colvard. The company has teamed up with the International Gemological Institute to provide grading reports for its moissanite. Charles & Colvard moissanite ring](https://uploads.nationaljeweler.com/uploads/762f0c7c7cb4e5c6ce686d049bfd7744.jpg)
The partnership follows the launch of the jewelry company’s B2B moissanite platform.
![The new Inoveo Platinum (grain pictured at left) and insights into engagement ring and fashion jewelry trends were among the highlights at the Stuller booth at JCK Las Vegas 2024. Platinum grain, an on-trend diamond engagement ring, and on-trend gold hoop earrings](https://uploads.nationaljeweler.com/uploads/430856127c27800ffd788e8b8c08c4cc.jpg)
On-trend engagement rings, bold gold jewelry, and a new platinum alloy were on display at the company’s busy booth.
![On June 11, Christie’s will auction “The Eden Rose,” a 10.20-carat fancy intense pink diamond, at its jewelry auction in New York. The Eden Rose, a 10.20-carat fancy intense pink diamond](https://uploads.nationaljeweler.com/uploads/80acc7bde95a2089b6b8909a6356062f.jpg)
The fancy intense pink “The Eden Rose” is estimated to sell for up to $12 million at the New York “Magnificent Jewels” sale next month.
![From left to right, Nivoda CFO Bas Lustenhouwer, CPO James Morgan, co-founder and CEO David Sutton, and co-founder and COO Andre Woons. The tech company raised $30 million in a recent round of Series B funding. Nivoda executive team at table](https://uploads.nationaljeweler.com/uploads/37aa318356e5778cb35a4257c72d0313.jpg)
Nivoda and Liquid Diamonds both have big plans for the new capital.
![Christie’s is set to auction “The Yellow Rose,” a 202-carat loose diamond (left), while Sotheby’s will feature the 101-carat “Allnatt” in its upcoming sale. The Yellow Rose and the Allnatt yellow diamonds](https://uploads.nationaljeweler.com/uploads/46e1abda06db2e6edd9b846e4a856bb7.jpg)
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
![The trifold brochure includes a detailed item description, diamond and gemstone grading scales, diamond plots, and up to four high-resolution images, said the company. There is also a format for timepiece appraisals. Instappraise Trifold Brochure](https://uploads.nationaljeweler.com/uploads/ffb3fb6affb072470de57804c75c94dd.jpg)
Retailers can customize and print the appraisal brochures from their store.
![1872 x 1052 Gemolite.jpg](https://uploads.nationaljeweler.com/uploads/9d60901b44425a53b9010301897a3bbc.jpg)
GIA®’s most advanced microscope has new features to optimize greater precision and comfort.
![Benny Oeyen is Anglo American’s executive head of market development for PGMs (platinum group metals), which include platinum and palladium. Anglo American executive Benny Oeyen](https://uploads.nationaljeweler.com/uploads/4d6d0ba20db93cbbe126bf55ea9d93f3.jpg)
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
![Industry veteran Jacqui Larsson is the new sales and marketing director for Opsydia, a U.K.-based company that specializes in sub-surface laser inscriptions for diamonds. Jacqui Larsson Looking at a Diamond](https://uploads.nationaljeweler.com/uploads/1ce8bb307d043a9ba8c84f0b166be1c4.jpg)
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/308325aea121f737c3a9e709fe99a89e.jpg)
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
![Virtual Diamond Boutique, virtual marketplace and SaaS solutions provider, has a new look and name. Virtual Diamond Boutique](https://uploads.nationaljeweler.com/uploads/4947df59575948125a373a8ba27c99f8.jpg)
The overhaul includes a new logo and enhanced digital marketplace.
![A judge ruled that Joyce’s Jewelry in Uniontown, Pennsylvania, can move forward with its lawsuit against PNC Bank. The Pittsburgh-area independent sued the bank in 2022 after cybercriminals stole more than $1.6 million from its accounts via unauthorized wire transfers. (Image courtesy of Joyce’s Jewelry Facebook page) Joyce’s Jewelry](https://uploads.nationaljeweler.com/uploads/0b86f8aebc7776110a7b51ace4956517.jpg)
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
![SRK Empire, left, and SRK House, SRK Exports’ diamond manufacturing facilities, rank among the top five “green” buildings globally. Both have LEED Platinum certification from the U.S. Green Building Council. SRK Empire and SRK House](https://uploads.nationaljeweler.com/uploads/3907312fda835dd6c7f4b4f41652b41b.jpg)
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
![Jewelers for Children uses donations funded by the jewelry industry to benefit children whose lives have been affected by illness, abuse, or neglect. Jewelers for Children POS System Donations](https://uploads.nationaljeweler.com/uploads/33fd7eb505422172f442141548fccdab.jpg)
The point-of-sale software can now prompt customers to round up their credit card purchases as a donation to Jewelers for Children.
![The Bharat Ratnam Mega Common Facilitation Centre is one of the main features of the revamping and modernization of jewelry manufacturing operations within the special export zone known as SEEPZ in Mumbai. Bharat Ratnam, a Mega Common Facilitation Centre (CFC)](https://uploads.nationaljeweler.com/uploads/e38cda2c4091cfeb8c717deddce90e33.jpg)
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/3f78c1df0dba3a087154d991f0bb8464.jpg)
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
![The International Gemological Institute has a new screening method for telling lab-grown fancy- colored diamonds from natural ones. International Gemological Institute](https://uploads.nationaljeweler.com/uploads/aae6ac4f6580728fbe1906117b2c015a.jpg)
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”