Technology Therapy Group Expands AI Training for Jewelry Retailers
The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The initiative aims to close the technology gap faced by many retailers in the industry, said TTG, and help them to leverage AI for business growth.
The sessions will be led by Jennifer Shaheen, TTG's president and digital strategy expert. She is also a frequent speaker at industry events.
Shaheen, who holds a certificate in No Code AI and Machine Learning from MIT, has given presentations at JCK Las Vegas and led hands-on workshops at the Atlanta Jewelry Show.
The training sessions are meant to translate complex AI capabilities into practical applications specifically for jewelry businesses, said TTG.
"Many jewelers understand they need AI but don't know where to start or how it applies to their jewelry business," said Shaheen.
"Our training breaks through that barrier by showing them exactly how tools like Claude and ChatGPT can help with everything from creating compelling product descriptions to analyzing seasonal buying patterns and predicting inventory needs."
On Tuesday, April 22 at 2 p.m. ET, Shaheen will present “ChatGPT Training: Creating Custom GPTs, Smarter Prompts, & Review Analysis.”
The session will teach attendees how to use ChatGPT to streamline customer service, personalize their marketing messages, and analyze customer feedback.
On Wednesday, April 30 at 1 p.m. ET, she will present “Claude AI Training: Creating Custom Projects, Smarter Prompts, & Review Analysis.”
The training will show participants how to use Claude AI for product descriptions, blog writing, and customer analysis.
On Tuesday, May 13 at 1 p.m. ET, Shaheen will present “AI-Powered Content Training — Claude AI,” which will show participants how to use Claude to create content for digital platforms.
Each session in the 2025 training series costs $125.
TTG's training sessions are available in multiple formats, including live online sessions with an interactive Q&A and private one-on-one coaching.
"The jewelry retail industry, for me, is about combining tradition and innovation," said Shaheen.
"These AI tools don't replace the personal touch that makes independent jewelers special; they enhance it by freeing up time for what matters most: building relationships with customers."
For more information about upcoming training sessions or to register, visit the TTG website or call (914) 949-6092.
The Latest

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.


The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

Supplier Spotlight Sponsored by GIA

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.