Cybersecurity Expert Selected as President of Jewelers’ Security Alliance
Jennifer Mulvihill, the first woman to lead JSA in the organization’s 141-year history, takes over for the retiring John Kennedy.

Jennifer Mulvihill has taken over for John Kennedy, who announced earlier this year that he would be retiring after more than three decades at the helm of JSA.
She is the first woman to head the organization in its 141-year history.
Like her predecessor, Mulvihill was born in the Bronx and attended both undergrad and law school in New York City. She graduated from Columbia University and the Cardozo School of Law.
In an interview with National Jeweler Monday, Mulvihill said in law school, she focused on intellectual property law.
Her graduation from Cardozo in 2000 coincided with the rapid rise of the internet, and she began to see that more of the trademark and copyright infringement cases she was working on were happening online, forming her introduction to the field that would become her specialty—cybercrime.
Mulvihill’s experience includes five years as the complex director for Tech E&O (errors and omissions) at insurance company AIG and nearly five years as the senior director of cybersecurity at Kroll.
She also has written, lectured, and taught about cybersecurity, including at Columbia and Hunter College.
Mulvihill currently is pursuing a master of laws degree in cybersecurity and data privacy online at Albany Law School and started her own not-for-profit a little over 5 years ago, Women in Cyber Leadership Corp.
“The JSA board is unanimous and enthusiastic that Jennifer is the right person to lead JSA in this time of rapid change,” JSA Board Chair Alan Zimmer said in the release about her appointment.
“JSA has a remarkable crime team, and Jennifer has the talent and experience not only to help advance JSA’s traditional effectiveness, but also to lead the organization in new paths as the jewelry industry faces a threatening array of growing high-tech crime.”
The new JSA president’s first day was Monday. Kennedy will remain on through the end of the year to aid in the transition.
In addition, the JSA board announced that Scott Guginsky, who has been the organization’s vice president for 12 years, has been promoted to executive vice president.
Zimmer described Guginsky as an “irreplaceable” part of JSA and said his work has been central to the organization’s growth and success.
“I’m excited to see what we are going to do in the upcoming years because the crimes are becoming more complex,” Mulvihill said.
“There’s a crossover between physical crime and cybercrime. JSA is going to be there to support the law enforcement community and the jewelry industry.”
The Latest

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.


The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.
























