Nanis’ flagship reflects the balance between nature and lifestyle that inspires its jewelry design. It is located at Piazza Righi 11 in Madonna di Campiglio, Italy.
Madonna di Campiglio, Italy—Nanis Italian Jewels opened its first flagship location earlier this month.
The store is located amid the peaks of the Dolomites at Piazza Righi 11 in Madonna di Campiglio, Italy.
Its location represents a unique international setting, said Nanis, a place where the elegance of jewelry meets the intimacy of an environment designed to enable visitors to experience the brand first-hand.
Madonna di Campiglio was chosen for the brand’s first flagship because it combines nature and lifestyle in perfect balance, which is the same balance that inspires Nanis’ jewels, it said.
“We wanted to create a space where people could find themselves. A place where each piece of jewelry can not only be observed, but experienced,” said Laura Bicego, co-founder and designer of Nanis.
“Here, anyone who enters can immerse themselves in our idea of elegance and feel as if it were their own.”
Nanis’ first flagship was designed as an extension of the brand’s identity.
The approximately 540-square-foot location is a natural extension of the brand’s identity, Nanis said.
It was designed to be both timeless and understated to allow the jewelry to take center stage.
The light, shapes, and arrangement of the space showcase discreet elegance, freedom of expression, and personality.
“Much more than a store, it’s a haven where style and authenticity coexist harmoniously, perfectly suiting the refined yet lively atmosphere of Madonna di Campiglio,” said Nanis.
Inside the flagship is a display of framed black and white photos that acts as a visual tribute to Nanis’ heritage.
Seen in the flagship’s interior is a wall decorated with black and white photos—a distinctive element of how Nanis tells its story.
Displays like this one have been a staple for the brand at every trade show booth, are also seen in the meeting rooms at the brand’s headquarters, and are a defining feature of Nanis’ past black and white campaigns.
“It is both a narrative and emotional gesture, one that celebrates our origins and the relationships we’ve built over time,” said Nanis.
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All of Nanis’ collections are available at the flagship, including the “Ivy,” “Soffio,” “Ciliegine,” “Boules,” and “Muse” lines, as well as its “Transformista” and “Reverse Baby” pieces.
Nanis Italian Jewels was founded in Vicenza, Italy, in 1990.
It also opened its first mono-brand store in July, a seasonal location open during the summer in Mykonos, Greece.
