IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami
The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
Luxury Swiss has a new Rolex boutique at 182 NE 39th Street in Miami’s Design District.
Miami—Luxury Swiss has opened a new Rolex boutique in Miami’s Design District.
The 4,900-square-foot store combines the classic elements of the Rolex brand with local inspiration from Miami.
Located at 182 NE 39th Street, the store is operated by the Holtzman family, who also run Chicago jeweler CD Peacock.
“Our family is deeply grateful for over 30 years of partnership with Rolex. The opening of our new Rolex boutique in the Miami Design District—a premier destination for art, culture, and luxury shopping—offers an exceptional Rolex experience in a space that beautifully showcases the brand’s timeless craftsmanship and heritage,” said Steven Holtzman, vice chairman of Luxury Swiss.
The store’s façade was inspired by Miami’s waterfront, using colors and a reflective finish to mimic the movement and energy of water.
The exterior features a metal canelé motif in six different hues, combining a signature Rolex feature with an oceanfront palette.
An oversized window display showcases the brand’s timepieces and gives passersby a look into the store.
SEE: The New Rolex Boutique in Miami
The 4,900-square-foot store combines the classic elements of the Rolex brand with local inspiration from Miami.
Located at 182 NE 39th Street, the store is operated by the Holtzman family, who also run Chicago jeweler CD Peacock.
“Our family is deeply grateful for over 30 years of partnership with Rolex. The opening of our new Rolex boutique in the Miami Design District—a premier destination for art, culture, and luxury shopping—offers an exceptional Rolex experience in a space that beautifully showcases the brand’s timeless craftsmanship and heritage,” said Steven Holtzman, vice chairman of Luxury Swiss.
The store’s façade was inspired by Miami’s waterfront, using colors and a reflective finish to mimic the movement and energy of water.
The exterior features a metal canelé motif in six different hues, combining a signature Rolex feature with an oceanfront palette.
An oversized window display showcases the brand’s timepieces and gives passersby a look into the store.
SEE: The New Rolex Boutique in Miami
The façade of the new Rolex boutique was inspired by Miami’s waterfront.
Highlighted features of the new store include a sculptural grand staircase and a bespoke two-story chandelier.
The store’s design blends Miami-inspired features with signature Rolex elements.
When guests step inside, they’re greeted by a “refined and calm atmosphere,” said Rolex, with the soft, light textures and colors, with the travertine and American walnut throughout the boutique meant to capture the tranquility of the sea.
A custom stucco fresco embedded into a Verde Alpi (a dark green Italian marble) wall features Miami’s palm tree-lined skyline.
In honor of Miami’s Art Deco design legacy, the space also incorporates the movement’s curves and architectural motifs characteristic of the style.
Touches of Rolex’s signature deep green color have also been worked into the space.
Highlights of the store include a sculptural grand staircase and a bespoke two-story chandelier inspired by the brand’s iconic fluted pattern.
The boutique features private spaces and a lounge areas for customers to get better acquainted with the brand.
Curated collections of timepieces are housed in showcases lined with beige leather and finished with bronze trim.
On the second level, guests can have a seat at the hospitality bar. There’s also an after-sales service area where customers can watch the Rolex trained watchmakers work.
“Celebrating the symbolic union between Rolex’s enduring heritage and Miami’s unique geography, the new Design District boutique invites guests to experience luxury amid artistry, innovation, and the endless inspiration of the ocean,” said Rolex.
Earlier this year, Rolex opened a standalone boutique—operated by London Jewelers—in East Hampton, New York.
Editors' Picks
Sponsored by
More on Watches
The Latest
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
