MajorsJul 14, 2025
Nanis Opens First StoreWatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons Home
The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
The Rolex boutique, operated by London Jewelers, is located at 28 Newtown Lane. (Image credit: Rolex)
New York—London Jewelers has opened a new stand-alone Rolex boutique in a historic East Hampton home.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
Verdi Apli marble with a fluted pattern is featured as an anchor wall in main portion of each level of boutique. (Image credit: Rolex)
The location includes private and semi-private spaces for clients to interact with the brand and view adorned bookshelves showcasing the world of Rolex. (Image credit: Rolex)
Green is used throughout the space to tie the coastal-inspired interiors to the Rolex brand. Seen here is also a wall stucco featuring the historic Hook Windmill. (Image Credit: Rolex)
Throughout the store, subtle hints of green tie the interior design to the Rolex brand, styled with natural textures and light tones of beige and cream.
American Walnut wood panels and parquet flooring are paired with plush area rugs to create a chic and relaxed coastal-inspired space.
Custom light fixtures are also seen in the space, taking inspiration from Rolex’s “Cyclops” lens, while the custom wall stuccos incorporate the artistry of Rolex timepieces as well as local Hamptons culture like the historic Hook Windmill.
The Rolex timepieces are displayed in showcases lined with beige leather and finished with bronze trim. (Image credit: Rolex)
The second-floor terrace overlooks a curated garden. (Image credit: Rolex)
The showcases are lined with beige leather and finished with bronze trim and the bookcases seen throughout the space showcase the world of Rolex.
“The new Rolex boutique London East Hampton promises an exclusive experience that flawlessly aligns with the brand’s vision of excellence, precision, and unparalleled quality,” said Rolex and London Jewelers.
The home includes private and semi-private spaces for clients to have personalized interactions with the brand, including a second-floor terrace overlooking a curated garden that provides more opportunities for client entertainment.
London Jewelers, which is operating this Rolex boutique, is a nearly 100-year-old retailer who has been working with Rolex for more than 50 years.
The Udells have previously been honored in National Jeweler’s Retailer Hall of Fame and are slated to receive a Gem Award for Lifetime Achievement at the 2026 Gem Awards.
The East Hampton stand-alone Rolex boutique opened earlier this month.
Editors' Picks
Sponsored by
More on Watches
The Latest
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
