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The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
The Rolex boutique, operated by London Jewelers, is located at 28 Newtown Lane. (Image credit: Rolex)
New York—London Jewelers has opened a new stand-alone Rolex boutique in a historic East Hampton home.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
Verdi Apli marble with a fluted pattern is featured as an anchor wall in main portion of each level of boutique. (Image credit: Rolex)
The location includes private and semi-private spaces for clients to interact with the brand and view adorned bookshelves showcasing the world of Rolex. (Image credit: Rolex)
Green is used throughout the space to tie the coastal-inspired interiors to the Rolex brand. Seen here is also a wall stucco featuring the historic Hook Windmill. (Image Credit: Rolex)
Throughout the store, subtle hints of green tie the interior design to the Rolex brand, styled with natural textures and light tones of beige and cream.
American Walnut wood panels and parquet flooring are paired with plush area rugs to create a chic and relaxed coastal-inspired space.
Custom light fixtures are also seen in the space, taking inspiration from Rolex’s “Cyclops” lens, while the custom wall stuccos incorporate the artistry of Rolex timepieces as well as local Hamptons culture like the historic Hook Windmill.
The Rolex timepieces are displayed in showcases lined with beige leather and finished with bronze trim. (Image credit: Rolex)
The second-floor terrace overlooks a curated garden. (Image credit: Rolex)
The showcases are lined with beige leather and finished with bronze trim and the bookcases seen throughout the space showcase the world of Rolex.
“The new Rolex boutique London East Hampton promises an exclusive experience that flawlessly aligns with the brand’s vision of excellence, precision, and unparalleled quality,” said Rolex and London Jewelers.
The home includes private and semi-private spaces for clients to have personalized interactions with the brand, including a second-floor terrace overlooking a curated garden that provides more opportunities for client entertainment.
London Jewelers, which is operating this Rolex boutique, is a nearly 100-year-old retailer who has been working with Rolex for more than 50 years.
The Udells have previously been honored in National Jeweler’s Retailer Hall of Fame and are slated to receive a Gem Award for Lifetime Achievement at the 2026 Gem Awards.
The East Hampton stand-alone Rolex boutique opened earlier this month.
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