Majors

Boucheron Looks to LA for First West Coast Flagship

MajorsJul 02, 2025

Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior and entryway of Boucheron’s Los Angeles Flagship
Boucheron’s façade features a bas-relief of ferns by Sant'Anselmo in green terracotta volcanic stone and a recessed alcove for visitors to view the jeweler’s pieces. (Image courtesy of Boucheron)
Los Angeles—Boucheron opened its first flagship location on the West Coast in Los Angeles on Tuesday.

The store, located at 449 N Rodeo Drive, marks a significant expansion for the jeweler into the U.S. market.

Spanning 5,296 square feet, its design merges inspiration from Hollywood and Los Angeles culture with Boucheron’s distinctive shade of green and Art Deco nods.

The façade was specially designed for the Rodeo Drive location, with a distinctive bas-relief in green terracotta volcanic stone crafted by Sant'Anselmo, an Italian brand that specializes in clay bricks and terracotta pieces.

It also features a recessed alcove where the door is flanked by two suspended jewelry display cases.

Design elements from nature continue from the façade to the bas-reliefs of ferns and ivy, created by French paper craft company Atelier D'offard, on the interior walls.

Inside, the carpet is a subtle reinterpretation of a Hollywood red carpet, now in a shade of green distinctive to the jeweler.

When visitors enter the space, they will see an emerald-cut focus point on a wall at the back of the room decorated with straw marquetry to celebrate traditional French artistry. There are also straw embroidered palm tree motifs evocative of Rodeo Drive by wall coverings specialist De Gournay.

20250702_Boucheron LA Interior.jpg
The interior of Boucheron’s LA flagship showcases straw embroidered palm tree motifs crafted by De Gournay. (Image courtesy of Boucheron)


Throughout the space, there are two chandeliers designed by Delisle, the same manufacturer who crafted fixtures for Boucheron’s Madison Avenue, New York; Ginza, Tokyo; and Vendôme, Paris locations.

The salesfloor utilizes contrasting colors like delicate shades of powder pink and lime green to create harmony with the space, the jeweler said, alongside quilted linen cotton seats that evoke lush vegetation to add freshness.

Through thoughtful design and attention to detail, Boucheron aimed to create a warm atmosphere, inviting customers to feel at home while they shop, it said.

The Art Deco influences can be seen through the use of clean lines and iconic elements, like wall lamps by French designer Pierre Chareau.

Custom wallpaper featuring advertising campaigns by Boucheron mark the walk to the VIP room.

The VIP room was designed to bring clients into an Oscar after-party club where they can discover exceptional pieces in a discreet yet dynamic environment, Boucheron said.

It uses a muted and warm color palette with shades of violet, pink, and blue for a dramatic ambience that is contrasted by silver satin cushions and bitter orange accents.

20250702_Boucheron LA VIP Interior.jpg
The VIP room was designed to transport clients to an Oscar after-party club with a dramatic ambience and starry night sky fabric on the ceiling. (Image courtesy of Boucheron)


The area is decorated with traditional cane glass blown objects crafted by Laetitia Jacquetton, including her “Solide” piece which mixes natural rock and blown glass.

Looking up from the bespoke banquette, clients will see that the ceiling is adorned with fabric depicting a starry night sky.

This exclusive setting also showcases original photographs of legendary American clients from Hollywood’s Golden Age, including Elizabeth Taylor and Rita Hayworth.

Boucheron has been expanding in the U.S. in recent years, with its Las Vegas location that opened in December 2024 and a New York City location that opened in September 2024.

 Related stories will be right here … 

The Latest

Bicolor pink and colorless diamond
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink Diamond

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Grown Brilliance NYC Flagship Exterior
Lab-GrownOct 21, 2025
Grown Brilliance Opens First Flagship

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

Douriean Fletcher Messenger Collection
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MAD

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (2) (1).jpg
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Sothebys the glowing rose pink diamond
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink Diamond

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

Weekly QuizOct 16, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
2025_Gemfields logo.jpg
SourcingOct 20, 2025
2 Mozambique Police Officers Killed at Gemfields’ Ruby Mine

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

Empress Eugénie’s pearl and diamond tiara
CrimeOct 20, 2025
See the ‘Priceless’ Jewels Stolen During Daytime Heist at the Louvre

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

ja_fall_2024_by_headshot_stories_6824.jpg
Brought to you by
JA New York Fall Is Right Around the Corner

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Lauren Gayda
SourcingOct 20, 2025
Pristine Gems Names New Director of European Sales

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

Charles London, Mayer and Fran Udell, Mark and Candy Udell
IndependentsOct 17, 2025
From the Jazz Age to the Information Age: London Jewelers Turns 100

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The Edit – A Gallery of Italian Jewelry Masterpieces Graphic
Events & AwardsOct 17, 2025
An Edit of Italian Jewels Is Coming to NYC

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Judi Powers Jewelry Stella Earrings
TrendsOct 17, 2025
Piece of the Week: Judi Powers Jewelry’s ‘Stella’ Earrings

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer Reeds Jewelers
IndependentsOct 16, 2025
Retailer Hall of Fame 2025: Jeffrey Zimmer

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.

Sothebys salon new bond street
AuctionsOct 16, 2025
Sotheby’s Introduces Custom Jewelry Service

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

Foundrae United in Love Campaign Imagery
CollectionsOct 16, 2025
Foundrae Adds To ‘United in Love’ Collection

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Kathy Corey
IndependentsOct 15, 2025
Retailer Hall of Fame 2025: Kathy Corey

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Colorado jeweler Peter Damian Arguello
CrimeOct 15, 2025
Men Receive Lengthy Prison Sentences for 2023 Murder of Colorado Jeweler

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Logo for Timepieces at Luxury
Events & AwardsOct 15, 2025
JCK, Luxury to Debut New Watch Section in Vegas Next Year

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

Max Fawcett Claibourne Poindexter
AuctionsOct 15, 2025
Christie's Announces New Jewelry Department Leadership

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

Schwanke-Kasten Jewelers, Tom Dixon
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom Dixon

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher of Shimmer LLC
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

Cooper Flagg family at Day’s Jewelers
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper Flagg

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

Pragnell Kitulo Garnet collection
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

Astrid & Miyu 2025 12-Day, 24-Day, Solid Gold Advent Calendars
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent Calendars

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Front of Marla Aaron porcelain Nymphenburg Lock
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Alisa Bunger Frederick Goldman
MajorsOct 10, 2025
Frederick Goldman Names New VP of Sales

Jewelry industry veteran Alisa Bunger has taken on the role.

Feriel Zerouki, De Beers Chief Trade and Industry Officer
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy