Boucheron Looks to LA for First West Coast Flagship
Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The store, located at 449 N Rodeo Drive, marks a significant expansion for the jeweler into the U.S. market.
Spanning 5,296 square feet, its design merges inspiration from Hollywood and Los Angeles culture with Boucheron’s distinctive shade of green and Art Deco nods.
The façade was specially designed for the Rodeo Drive location, with a distinctive bas-relief in green terracotta volcanic stone crafted by Sant'Anselmo, an Italian brand that specializes in clay bricks and terracotta pieces.
It also features a recessed alcove where the door is flanked by two suspended jewelry display cases.
Design elements from nature continue from the façade to the bas-reliefs of ferns and ivy, created by French paper craft company Atelier D'offard, on the interior walls.
Inside, the carpet is a subtle reinterpretation of a Hollywood red carpet, now in a shade of green distinctive to the jeweler.
When visitors enter the space, they will see an emerald-cut focus point on a wall at the back of the room decorated with straw marquetry to celebrate traditional French artistry. There are also straw embroidered palm tree motifs evocative of Rodeo Drive by wall coverings specialist De Gournay.

Throughout the space, there are two chandeliers designed by Delisle, the same manufacturer who crafted fixtures for Boucheron’s Madison Avenue, New York; Ginza, Tokyo; and Vendôme, Paris locations.
The salesfloor utilizes contrasting colors like delicate shades of powder pink and lime green to create harmony with the space, the jeweler said, alongside quilted linen cotton seats that evoke lush vegetation to add freshness.
Through thoughtful design and attention to detail, Boucheron aimed to create a warm atmosphere, inviting customers to feel at home while they shop, it said.
The Art Deco influences can be seen through the use of clean lines and iconic elements, like wall lamps by French designer Pierre Chareau.
Custom wallpaper featuring advertising campaigns by Boucheron mark the walk to the VIP room.
The VIP room was designed to bring clients into an Oscar after-party club where they can discover exceptional pieces in a discreet yet dynamic environment, Boucheron said.
It uses a muted and warm color palette with shades of violet, pink, and blue for a dramatic ambience that is contrasted by silver satin cushions and bitter orange accents.

The area is decorated with traditional cane glass blown objects crafted by Laetitia Jacquetton, including her “Solide” piece which mixes natural rock and blown glass.
Looking up from the bespoke banquette, clients will see that the ceiling is adorned with fabric depicting a starry night sky.
This exclusive setting also showcases original photographs of legendary American clients from Hollywood’s Golden Age, including Elizabeth Taylor and Rita Hayworth.
Boucheron has been expanding in the U.S. in recent years, with its Las Vegas location that opened in December 2024 and a New York City location that opened in September 2024.
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.