Boucheron Opens First US Store in New York City
The new boutique is located on Madison Avenue.

The 3,900-square-foot boutique is located at 747 Madison Ave.
The company has spent the last decade working to establish the brand in Asia but has turned its focus to “deepening its long-standing ties” to the U.S., it said.
“After eight years at the helm of Boucheron, this is a dream come true. The United States has always held a very special place in our Maison’s history,” said Boucheron’s CEO Hélène Poulit-Duquesne.
“At Boucheron, we’re all about pushing the boundaries of our industry and offering a unique vision of high jewelry—emotional, living, and designed to be worn, not stashed away. I’m thrilled to embark on this new chapter in our history.”
For this new space, the company chose an Art Deco architectural style as a nod to the Place Vendôme boutique that Boucheron founder Frédéric Boucheron opened at Hôtelde Nocé in Paris in 1893 and the movement that inspired New York monuments like the Empire State Building and the Chrysler Building.
As clients approach the store, they are greeted with a glass facade where characteristics of New York’s Art Deco style meet Boucheron’s emerald-cut logo.
The interior is filled with Art Deco-style furniture meant to immerse its visitors into 1920s- and 1930s-era New York, explained Boucheron, with hints of Paris seen in pieces like the alabaster lamps designed by French designer Pierre Chareau.
The company also worked with French artist Olga Thune-Larsen to create a wall of straw marquetry that centers a display window.

The new boutique pulls elements from the Place Vendôme boutique with reinterpreted decor such as its chandeliers made by Maison Delisle and a green-lacquered chest of wooden drawers in the shape of an emerald cut.

Custom wallpaper made by Atelier d’Offard covers a section of the boutique, displaying previous advertising campaigns from Boucheron.
Despite this being its first boutique in America, Boucheron has had well-known American clientele for centuries who would travel across the Atlantic for its designs, the company said.
The 166-year-old company pays tribute to its historical American clients in its Madison Avenue boutique by displaying their portraits alongside pieces from the company’s private collection. One of these pieces is the Art Nouveau butterfly brooch in plique-à-jour enamel that Elizabeth Taylor owned and wore to the 1976 Oscars.
The VIP section of the boutique was designed as a re-creation of Le 26 V, Boucheron’s private apartment in Paris, which opened in 2018, complete with a view of Place Vendôme.
The exclusive space includes cloud-patterned wallpaper created by New York-based company Calico with a pastel color palette on the ceiling, a three-window digital animation displaying the original view of Place Vendôme, a white fireplace, and a Pierre Chareau sofa from 1923.

Boucheron celebrated the opening of this location with “From Paris to New York: A Cutting-Edge Journey Since 1858,” a multi-day installation showcasing pieces from the brand’s 2024 carte blanche high jewelry collection, “Or Bleu.”
It was attended by Gwyneth Paltrow, Colman Domingo, Hailee Steinfeld, Cole Sprouse and Ari Fournier, along with brand ambassadors MINA and Alexa Chung, and the face of the brand Anja Rubik, who all wore pieces from Boucheron.
The opening of this U.S. location is the first of many to come, said the company.
For a closer look into the boutique and the pieces on display from the company’s private collection, visit Boucheron’s website.
The Latest

The independent jeweler first opened its doors in 1888.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.


Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.