Majors

Boucheron Opens First US Store in New York City

MajorsSep 16, 2024

Boucheron Opens First US Store in New York City

The new boutique is located on Madison Avenue.

Boucheron’s Madison Avenue storefront and interior
Boucheron’s new location connects Paris and New York, designed in an Art Deco style with elements crafted by French artisans.
New York—Boucheron has opened a store in New York City, its first location in the United States.

The 3,900-square-foot boutique is located at 747 Madison Ave.

The company has spent the last decade working to establish the brand in Asia but has turned its focus to “deepening its long-standing ties” to the U.S., it said.

“After eight years at the helm of Boucheron, this is a dream come true. The United States has always held a very special place in our Maison’s history,” said Boucheron’s CEO Hélène Poulit-Duquesne.

“At Boucheron, we’re all about pushing the boundaries of our industry and offering a unique vision of high jewelry—emotional, living, and designed to be worn, not stashed away. I’m thrilled to embark on this new chapter in our history.”

For this new space, the company chose an Art Deco architectural style as a nod to the Place Vendôme boutique that Boucheron founder Frédéric Boucheron opened at Hôtelde Nocé in Paris in 1893 and the movement that inspired New York monuments like the Empire State Building and the Chrysler Building.

As clients approach the store, they are greeted with a glass facade where characteristics of New York’s Art Deco style meet Boucheron’s emerald-cut logo.

The interior is filled with Art Deco-style furniture meant to immerse its visitors into 1920s- and 1930s-era New York, explained Boucheron, with hints of Paris seen in pieces like the alabaster lamps designed by French designer Pierre Chareau.

The company also worked with French artist Olga Thune-Larsen to create a wall of straw marquetry that centers a display window.

Boucheron’s NY Store
The inside of Boucheron’s Madison Avenue store features a wall of straw marquetry created by French artist Olga Thune-Larsen. This collaboration marks the fifth time that the company has worked with Thune-Larsen on an element for one of its boutiques.


The new boutique pulls elements from the Place Vendôme boutique with reinterpreted decor such as its chandeliers made by Maison Delisle and a green-lacquered chest of wooden drawers in the shape of an emerald cut.

Boucheron’s NY Store
The reinterpreted wooden chest of drawers with green lacquer and shaped in an emerald cut


Custom wallpaper made by Atelier d’Offard covers a section of the boutique, displaying previous advertising campaigns from Boucheron. 

Despite this being its first boutique in America, Boucheron has had well-known American clientele for centuries who would travel across the Atlantic for its designs, the company said.

The 166-year-old company pays tribute to its historical American clients in its Madison Avenue boutique by displaying their portraits alongside pieces from the company’s private collection. One of these pieces is the Art Nouveau butterfly brooch in plique-à-jour enamel that Elizabeth Taylor owned and wore to the 1976 Oscars.

 Related stories will be right here … 

The VIP section of the boutique was designed as a re-creation of Le 26 V, Boucheron’s private apartment in Paris, which opened in 2018, complete with a view of Place Vendôme.

The exclusive space includes cloud-patterned wallpaper created by New York-based company Calico with a pastel color palette on the ceiling, a three-window digital animation displaying the original view of Place Vendôme, a white fireplace, and a Pierre Chareau sofa from 1923.

Boucheron’s VIP Room Inside NY Store
Boucheron’s VIP room is a re-creation of the company’s private apartment in Paris, 26 V, with could-patterned wallpaper on the ceiling, windows with digital animations displaying Place Vendôme, a white fireplace, and furnished with a Pierre Chareau sofa from 1923.


Boucheron celebrated the opening of this location with “From Paris to New York: A Cutting-Edge Journey Since 1858,” a multi-day installation showcasing pieces from the brand’s 2024 carte blanche high jewelry collection, “Or Bleu.”

It was attended by Gwyneth Paltrow, Colman Domingo, Hailee Steinfeld, Cole Sprouse and Ari Fournier, along with brand ambassadors MINA and Alexa Chung, and the face of the brand Anja Rubik, who all wore pieces from Boucheron.

The opening of this U.S. location is the first of many to come, said the company.

For a closer look into the boutique and the pieces on display from the company’s private collection, visit Boucheron’s website.

The Latest

Brilliant Earth Jolie Mosaics engagement ring
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales Rise

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

Jewellers for Hope charity event
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of Fundraising

The organization has raised more than $1.3 million for charity since its inception.

Rahaminov Diamonds Emerald-Cut Diamond Bezel Bangle
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel Bangle

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Black and white photo of Tony Bennett near a microphone
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony Bennett

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

Weekly QuizAug 08, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Sapphire page in Chatham’s “Ultimate Lab-Grown Catalog”
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown Gemstones

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

Rembrandt Blue Jay, Hummingbird, Cardinal Bird Charms
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird Charms

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shipping containers on a ship
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says

An additional 25 percent tariff has been added to the previously announced 25 percent.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Zahn-Z Beluga Spout Grey Spinel Ring and Beluga Spout Mandarin Garnet Ring
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ Collection

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Mignon Faget Beyond Katrina Pendant and Beyond Katrina Pin
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane Katrina

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy