Boucheron Opens First US Store in New York City
The new boutique is located on Madison Avenue.

The 3,900-square-foot boutique is located at 747 Madison Ave.
The company has spent the last decade working to establish the brand in Asia but has turned its focus to “deepening its long-standing ties” to the U.S., it said.
“After eight years at the helm of Boucheron, this is a dream come true. The United States has always held a very special place in our Maison’s history,” said Boucheron’s CEO Hélène Poulit-Duquesne.
“At Boucheron, we’re all about pushing the boundaries of our industry and offering a unique vision of high jewelry—emotional, living, and designed to be worn, not stashed away. I’m thrilled to embark on this new chapter in our history.”
For this new space, the company chose an Art Deco architectural style as a nod to the Place Vendôme boutique that Boucheron founder Frédéric Boucheron opened at Hôtelde Nocé in Paris in 1893 and the movement that inspired New York monuments like the Empire State Building and the Chrysler Building.
As clients approach the store, they are greeted with a glass facade where characteristics of New York’s Art Deco style meet Boucheron’s emerald-cut logo.
The interior is filled with Art Deco-style furniture meant to immerse its visitors into 1920s- and 1930s-era New York, explained Boucheron, with hints of Paris seen in pieces like the alabaster lamps designed by French designer Pierre Chareau.
The company also worked with French artist Olga Thune-Larsen to create a wall of straw marquetry that centers a display window.

The new boutique pulls elements from the Place Vendôme boutique with reinterpreted decor such as its chandeliers made by Maison Delisle and a green-lacquered chest of wooden drawers in the shape of an emerald cut.

Custom wallpaper made by Atelier d’Offard covers a section of the boutique, displaying previous advertising campaigns from Boucheron.
Despite this being its first boutique in America, Boucheron has had well-known American clientele for centuries who would travel across the Atlantic for its designs, the company said.
The 166-year-old company pays tribute to its historical American clients in its Madison Avenue boutique by displaying their portraits alongside pieces from the company’s private collection. One of these pieces is the Art Nouveau butterfly brooch in plique-à-jour enamel that Elizabeth Taylor owned and wore to the 1976 Oscars.
The VIP section of the boutique was designed as a re-creation of Le 26 V, Boucheron’s private apartment in Paris, which opened in 2018, complete with a view of Place Vendôme.
The exclusive space includes cloud-patterned wallpaper created by New York-based company Calico with a pastel color palette on the ceiling, a three-window digital animation displaying the original view of Place Vendôme, a white fireplace, and a Pierre Chareau sofa from 1923.

Boucheron celebrated the opening of this location with “From Paris to New York: A Cutting-Edge Journey Since 1858,” a multi-day installation showcasing pieces from the brand’s 2024 carte blanche high jewelry collection, “Or Bleu.”
It was attended by Gwyneth Paltrow, Colman Domingo, Hailee Steinfeld, Cole Sprouse and Ari Fournier, along with brand ambassadors MINA and Alexa Chung, and the face of the brand Anja Rubik, who all wore pieces from Boucheron.
The opening of this U.S. location is the first of many to come, said the company.
For a closer look into the boutique and the pieces on display from the company’s private collection, visit Boucheron’s website.
The Latest

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Sponsored by Clientbook


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.