Boucheron Opens First US Store in New York City
The new boutique is located on Madison Avenue.

The 3,900-square-foot boutique is located at 747 Madison Ave.
The company has spent the last decade working to establish the brand in Asia but has turned its focus to “deepening its long-standing ties” to the U.S., it said.
“After eight years at the helm of Boucheron, this is a dream come true. The United States has always held a very special place in our Maison’s history,” said Boucheron’s CEO Hélène Poulit-Duquesne.
“At Boucheron, we’re all about pushing the boundaries of our industry and offering a unique vision of high jewelry—emotional, living, and designed to be worn, not stashed away. I’m thrilled to embark on this new chapter in our history.”
For this new space, the company chose an Art Deco architectural style as a nod to the Place Vendôme boutique that Boucheron founder Frédéric Boucheron opened at Hôtelde Nocé in Paris in 1893 and the movement that inspired New York monuments like the Empire State Building and the Chrysler Building.
As clients approach the store, they are greeted with a glass facade where characteristics of New York’s Art Deco style meet Boucheron’s emerald-cut logo.
The interior is filled with Art Deco-style furniture meant to immerse its visitors into 1920s- and 1930s-era New York, explained Boucheron, with hints of Paris seen in pieces like the alabaster lamps designed by French designer Pierre Chareau.
The company also worked with French artist Olga Thune-Larsen to create a wall of straw marquetry that centers a display window.

The new boutique pulls elements from the Place Vendôme boutique with reinterpreted decor such as its chandeliers made by Maison Delisle and a green-lacquered chest of wooden drawers in the shape of an emerald cut.

Custom wallpaper made by Atelier d’Offard covers a section of the boutique, displaying previous advertising campaigns from Boucheron.
Despite this being its first boutique in America, Boucheron has had well-known American clientele for centuries who would travel across the Atlantic for its designs, the company said.
The 166-year-old company pays tribute to its historical American clients in its Madison Avenue boutique by displaying their portraits alongside pieces from the company’s private collection. One of these pieces is the Art Nouveau butterfly brooch in plique-à-jour enamel that Elizabeth Taylor owned and wore to the 1976 Oscars.
The VIP section of the boutique was designed as a re-creation of Le 26 V, Boucheron’s private apartment in Paris, which opened in 2018, complete with a view of Place Vendôme.
The exclusive space includes cloud-patterned wallpaper created by New York-based company Calico with a pastel color palette on the ceiling, a three-window digital animation displaying the original view of Place Vendôme, a white fireplace, and a Pierre Chareau sofa from 1923.

Boucheron celebrated the opening of this location with “From Paris to New York: A Cutting-Edge Journey Since 1858,” a multi-day installation showcasing pieces from the brand’s 2024 carte blanche high jewelry collection, “Or Bleu.”
It was attended by Gwyneth Paltrow, Colman Domingo, Hailee Steinfeld, Cole Sprouse and Ari Fournier, along with brand ambassadors MINA and Alexa Chung, and the face of the brand Anja Rubik, who all wore pieces from Boucheron.
The opening of this U.S. location is the first of many to come, said the company.
For a closer look into the boutique and the pieces on display from the company’s private collection, visit Boucheron’s website.
The Latest

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The event is set for May 16-19 in Detroit, Michigan.


The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.