Majors

Brilliant Earth Expands International E-Commerce

MajorsSep 11, 2024

Brilliant Earth Expands International E-Commerce

Customers in more than 150 countries can now shop at the jewelry retailer’s online store.

Brilliant Earth Showroom Fairfax Virginia
A Brilliant Earth showroom in the Mosaic District of Fairfax, Virginia. The company recently partnered with e-commerce platform Global-E to welcome online shoppers in more than 150 countries. (Photo courtesy of Brilliant Earth)
San Francisco—Brilliant Earth’s jewelry is now available to even more customers.

The San Francisco-based jewelry retailer has partnered with e-commerce platform Global-E to expand its e-commerce offerings, now reaching customers in more than 150 countries.

Brilliant Earth did not respond to a request for comment on which new markets the company has entered.

Prior to the partnership, the company’s jewelry was available for sale online to shoppers in the U.S., Canada, the U.K., and Australia.

“Customers across the globe will now be able to view products in local currency, understand the total price of their order, and checkout with confidence using their preferred local payment method, combined with streamlined shipping and logistics,” said the company.

International customers will be able to see their total purchase price at checkout, including duties and taxes.

“We are pleased to enhance our capabilities to serve our international customers in a new way,” said Brilliant Earth CEO Beth Gerstein. 

“We look forward to bringing our elevated, seamless digital shopping experience to both new and existing customers seeking the premium, trend-leading products for which we are known.”

The company is also offering free shipping and returns to the new markets.

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