Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative MajorsApr 05, 2024
Brilliant Earth Partners with Jane Goodall
The company is teaming up with the Jane Goodall Institute to promote ethical practices and environmental conservation.
Brilliant Earth is partnering with the Jane Goodall Institute to support ethical practices and conservation efforts.
San Francisco—Brilliant Earth is partnering with Dr. Jane Goodall and her foundation, the Jane Goodall Institute (JGI), to promote ethical practices in the jewelry industry and beyond.
Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.
It was announced just in time for her 90th birthday, celebrated April 3.
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.
JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.
“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”
The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”
As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.
Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.
The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.
“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.
The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.
“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth.
“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”
Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.
To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.
The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion.
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.
Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.
It was announced just in time for her 90th birthday, celebrated April 3.
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.
JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.
“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”
The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”
As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.
Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.
The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.
“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.
The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.
“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth.
“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”
Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.
To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.
The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion.
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.
Editors' Picks
Sponsored by
More on Majors
The Latest
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
