Majors

Brilliant Earth Partners with Jane Goodall

MajorsApr 05, 2024

Brilliant Earth Partners with Jane Goodall

The company is teaming up with the Jane Goodall Institute to promote ethical practices and environmental conservation.

Brilliant Earth and Jane Goodall collaboration logo
Brilliant Earth is partnering with the Jane Goodall Institute to support ethical practices and conservation efforts.
San Francisco—Brilliant Earth is partnering with Dr. Jane Goodall and her foundation, the Jane Goodall Institute (JGI), to promote ethical practices in the jewelry industry and beyond.

Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.

It was announced just in time for her 90th birthday, celebrated April 3.

Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.

Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.

In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.

JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.

“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.

“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”

The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”

As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.

Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.

The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.

“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.

The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.

“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth. 

“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”

Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.

To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.

The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion. 
 
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.



 Related stories will be right here … 


The Latest

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Morgan Keefe
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education Scholarship

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Weekly QuizJun 26, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

Stock image of woman shopping
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

Sorellina Playlist: Electric Dreams Campaign
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired Jewels

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The Jewelry Symposium event
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 Event

The event is set for May 16-19 in Detroit, Michigan.

Exterior of Marissa Collections’ new store in Nantucket, Massachusetts
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight Continues

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef Jewelry

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

Karine Choudhrie Big Splash Circus Starfish and Lantern Fish
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus Performers

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

Jewelers of America
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund Recipients

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

John Dyer Montana Sun Sapphire
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for Entries

The organization has also announced this year’s slate of judges.

Khepri Jewels Luna collection fancy color fringe multi-shape drop diamond earrings
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local Retailer

Lori Tucker started at Williams Jewelers when she was 18 years old.

“Marvel | Citizen Zenshin” watch for the new The Fantastic Four movie
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel
GradingJun 23, 2025
GIA Names New President and CEO

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

Graphic for Las Vegas recap episode of “My Next Question”
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Luanda Accord
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural Diamonds

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

Penny Preville, Maggie Hess, Stella Song, and Benjamin King
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry Designers

The winning designs captured the “Radiance” theme.

24th Gem Awards Show Logo
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy