Brilliant Earth Partners with Jane Goodall

MajorsApr 05, 2024

Brilliant Earth Partners with Jane Goodall

The company is teaming up with the Jane Goodall Institute to promote ethical practices and environmental conservation.

Brilliant Earth and Jane Goodall collaboration logo
Brilliant Earth is partnering with the Jane Goodall Institute to support ethical practices and conservation efforts.
San Francisco—Brilliant Earth is partnering with Dr. Jane Goodall and her foundation, the Jane Goodall Institute (JGI), to promote ethical practices in the jewelry industry and beyond.

Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.

It was announced just in time for her 90th birthday, celebrated April 3.

Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.

Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.

In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.

JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.

“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.

“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”

The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”

As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.

Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.

The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.

“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.

The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.

“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth. 

“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”

Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.

To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.

The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion. 
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.

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