Majors

Brilliant Earth Partners with Jane Goodall

MajorsApr 05, 2024

Brilliant Earth Partners with Jane Goodall

The company is teaming up with the Jane Goodall Institute to promote ethical practices and environmental conservation.

Brilliant Earth and Jane Goodall collaboration logo
Brilliant Earth is partnering with the Jane Goodall Institute to support ethical practices and conservation efforts.
San Francisco—Brilliant Earth is partnering with Dr. Jane Goodall and her foundation, the Jane Goodall Institute (JGI), to promote ethical practices in the jewelry industry and beyond.

Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.

It was announced just in time for her 90th birthday, celebrated April 3.

Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.

Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.

In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.

JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.

“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.

“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”

The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”

As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.

Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.

The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.

“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.

The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.

“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth. 

“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”

Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.

To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.

The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion. 
 
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.



 Related stories will be right here … 


The Latest

De Beers CEO Al Cook and Signet Jewelers CEO Gina Drosos
SourcingMay 24, 2024
Signet, De Beers Have a Plan to Promote Natural Diamonds

The two industry giants are working together on a new marketing campaign.

Stock image of a diamond engagement ring
SourcingMay 24, 2024
De Beers’ Sales Slide in Fourth Round of Sales This Year

The company sold $380 million in rough diamonds, compared with $479 million in the same period last year.

Tiffany Venetian glass bead ear clips
TrendsMay 23, 2024
State of Jewelry Design: 3 Themes That Will Shape the Next 5 Years

Color, storytelling, and the use of nonconventional materials are the signatures of today’s most innovative and influential designers.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Van Cleef & Arpels tie necklace
AuctionsMay 23, 2024
Sotheby’s to Offer Rare VCA Necklace, ‘Lavender Dream’ Diamond

A tie necklace from Van Cleef & Arpels and a pinkish purple diamond are highlights of the upcoming New York jewelry auction.

Weekly QuizMay 23, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Rose cut arch cabochons Columbia Gem House
SourcingMay 22, 2024
State of Colored Stones: Why the Market Is More Colorful Than Ever

As prices of “The Big Three” skyrocket, supply dwindles, and focus on sustainability grows, an age of open-mindedness is dawning.

The Eden Rose, a 10.20-carat fancy intense pink diamond
AuctionsMay 22, 2024
Christie’s Website Back Online, Announces Plans to Auction 10-Carat Pink Diamond

The fancy intense pink “The Eden Rose” is estimated to sell for up to $12 million at the New York “Magnificent Jewels” sale next month.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Pandora Essence jewelry
CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the Essentials

The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.

Instore show 2024
Events & AwardsMay 22, 2024
InStore ‘Cram Day’ To Focus on Lab-Grown Diamond Education

The limited-seating learning event precedes its second annual trade show, which starts Aug. 11.

Swarovski New York City flagship
IndependentsMay 21, 2024
State of Retail: 4 Retail Design Trends for 2024

From lighter color palettes to the integration of AR, experts offer inspiration for jewelers in need of an aesthetic refresh.

Dame Shirley Bassey’s
AuctionsMay 21, 2024
Dame Shirley Bassey’s Diamonds Are Ready for Their Encore

Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer in Paris this October.

National Jeweler columnist Sherry Smith
ColumnistsMay 21, 2024
Successful Vendor Relationships: A Win-Win Approach

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

Jennifer Herold, Independent Jewelers Organization vice president
IndependentsMay 21, 2024
Jennifer Herold Promoted to VP at IJO

Herold has been with the organization for 22 years and will continue in her current role of conference director.

Studs pop-up
MajorsMay 20, 2024
Studs Opens Luxury Piercing Pop-Up in NYC

“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Nivoda executive team at table
SourcingMay 20, 2024
2 Business-to-Business Platforms Secure Millions in Funding

Nivoda and Liquid Diamonds both have big plans for the new capital.

Stuller Packaging & Displays 2024-2025 catalog
MajorsMay 20, 2024
Stuller Issues New Packaging & Display Catalog

The 2024-2025 edition features new colors and styles, as well as storytelling elements.

Elephants wading in the Okavango Delta in Botswana
SourcingMay 20, 2024
State of the Diamond Industry: Botswana Beyond Diamonds

From moringa to ecotourism in the Okavango Delta, the country and its leaders are exploring how Botswana can diversify its economy.

Rough diamonds from De Beers
SourcingMay 20, 2024
Anglo American Confirms It Is Looking to Sell De Beers

The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”

Buccellati jewelry
FinancialsMay 17, 2024
Richemont Appoints Van Cleef & Arpels’ Nicolas Bos as New CEO

The announcement coincided with its full-year results, with growth driven by its jewelry brands.

Watches of Switzerland Mall of America store
FinancialsMay 17, 2024
Watches of Switzerland’s Fiscal-Year Sales Flat

Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.

My Next Question webinar series graphic
Recorded WebinarsMay 17, 2024
Watch: Preparing for Trade Show Success

Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.

Cartier ring-tailed lemur brooch circa 1991
AuctionsMay 17, 2024
Piece of the Week: Cartier’s Ring-Tailed Lemur

This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.

202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

National Jeweler columnist Lilian Raji
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve Done

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

Mothae Diamond Mine Lesotho
SourcingMay 16, 2024
Lucapa to Shed Stake in Lesotho Diamond Mine

The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy