Brilliant Earth Partners with Jane Goodall
The company is teaming up with the Jane Goodall Institute to promote ethical practices and environmental conservation.

Along with a focus on sustainability and social responsibility in jewelry, the collaboration includes support for JGI, as well as a new fine jewelry line co-designed with Goodall coming later this year.
It was announced just in time for her 90th birthday, celebrated April 3.
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
In 1900, there were an estimated one million chimpanzees in the wild, said JGI, and now there may be as few as 340,000.
JGI also supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
“I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation,” said Goodall.
“Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants.”
The partnership supports JGI while also advancing ethical practices within the fine jewelry industry, said Brilliant Earth, and “represents a significant step forward in raising awareness about transparent and responsible sourcing of diamonds and precious metals.”
As part of the collaboration, Brilliant Earth will release a fine jewelry collection later this year, designed alongside Goodall, made with “recycled” gold and its “Capture Collection” lab-grown diamonds.
Its carbon capture process takes in carbon dioxide before it’s released as pollution, said the company, then purifies it and uses it to grow the diamond crystals.
The Brilliant Earth Foundation, the jewelry company’s philanthropic arm, has also donated $100,000 to Goodall’s 90th birthday fundraising campaign to support JGI’s conservation work.
“I am incredibly grateful for their donation to the Jane Goodall Institute, which will help to continue our commitment to a more sustainable future,” said Goodall.
The Brilliant Earth Foundation focuses on responsible sourcing, social impact, and climate action, working to improve the communities where diamonds, gemstones, and precious metals are mined.
“We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute,” said Beth Gerstein, co-founder and CEO of Brilliant Earth.
“Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her, and her legacy, on her 90th birthday. Together, we share a commitment to creating positive change. By uniting Brilliant Earth’s dedication to creating a more compassionate and sustainable jewelry industry and Jane’s lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet.”
Goodall and Gerstein share a dedication to sustainability and social responsibility, said the company.
To kick off the partnership, Brilliant Earth hosted a luncheon Wednesday alongside Goodall celebrating Brilliant Earth’s “The Future is Brilliant” campaign, inviting the next generation of leaders, including Lauren Singer, Leah Thomas, Geri Hirsch, Maya Penn, and Aditi Mayer.
The new campaign, launched this month, will highlight the efforts of leaders like those above who are creating positive change across environmental conservation, social impact, and sustainable fashion.
“Jane has been an inspiration to millions, and it is a particularly proud day in our nearly 20-year journey as a company to support the continuation of her legacy while celebrating and inspiring the next generation of leaders,” said Gerstein.
The Latest

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.