2 Jewelers Arrested After TraxNYC Diamond District Brawl
Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

In video footage that has since gone viral, jeweler Maksud Agadjani, the 39-year-old owner of TraxNYC, confronted fellow jewelers George Akay, 46, and Freddy Akay, 42, of Akay Diamonds at their booth inside 64 West 47 St.
In a series of videos posted to TraxNYC’s Instagram account, Agadjani alleged that the jewelers sold a $22,000 diamond bracelet to a customer of his, falsely claiming it was a TraxNYC piece and mispresenting it as 14-karat gold when his testing showed it was 10-karat gold.
TraxNYC became an Instagram-famous celebrity jeweler, garnering more than 4 million followers. The company is best known for working with celebrities like Busta Rhymes and Kodak Black as well as YouTube sensation Mr. Beast.
Agadjani took the bracelet back from the customer and refunded him the $22,000, according to one of the videos.
Agadjani said he was going to get the money back. “Pull up. We’ll group together. We’ll sue them and take their property,” he said in another video posted to the TraxNYC account.
The next video shows Agadjani approaching the booth with the bracelet, slamming it down on the counter and cursing at the men as a crowd gathers and attempts to diffuse the situation.
In the following video, one of the men behind the Akay Diamonds’ booth appears to spit in Agadjani’s face. A fight then breaks out.
The NYPD confirmed to National Jeweler on Monday that police responded to reports of an assault on Jan. 2 around 2:30 p.m. at 64 West 47 St.
Upon officers’ arrival, it was reported that a 39-year-old male victim was approached by two individuals and a verbal dispute began, followed by a physical altercation.
“The individuals punched the victim to the face and body with closed fists. The victim sustained minor injuries and was transported by EMS to NYC Health and Hospitals/Bellevue in stable condition,” a police spokesperson said.
Agadjani claimed in one of the videos that the men tried to choke him with the gold chain he was wearing, showing marks around his neck. He credited his staff for stepping in and “saving his life.”
George and Freddy Akay were both arrested and charged with assault, police said. Another unnamed individual was issued a summons.
Akay Diamonds did not respond to a request for comment by press time.
The Latest

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Experience gemstones with greater precision and comfort than ever before.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.


Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Submit your pieces for a chance to win in this year's competition.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

The association will mark the milestone at its convention next month.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.


























