Pomellato’s 2024 IWD Video Calls for an End to Violence Against Women
The annual video stars Pomellato CEO Sabina Belli alongside Jane Fonda and other celebrities and activists.

This year, the Italian jeweler wants to bring awareness to the ongoing issue of violence against women and encourage people to “speak up for change.”
“Across every culture in the world, approximately one in every three women have experienced some form of violence from a male partner or family member,” said the company. “This results in a destructive ripple effect that impacts all of society.”
The #PomellatoForWomen campaign was launched in 2017 by the company’s CEO Sabina Belli to encourage female empowerment and advocate for positive change.
The annual videos from the Kering-owned brand have championed various causes, including gender equality and inclusivity and encouraging the power of sisterhood.
“Violence against women and girls is a human rights violation. It is a crime. Every day, we hear of these unacceptable cases of violence, and all of this prompts us to ask why,” she said.
“This question of why pressingly needs to be answered – so we can find and reverse the roots of the problem. This issue affects every one of us. Everyone has a role to play as a ‘social sentinel’ in order to break the silence, to believe women, and to foster changes in our society,” said Belli.
Pomellato ambassador Jane Fonda once again stars in the annual video alongside other celebrities and activists.
She is joined by:
Lucy Hale, an American actress and mental health advocate;
Jesse Williams, an American actor and humanitarian;
Lucia Annibali, an Italian lawyer and advocate for marginalized women, and acid-attack survivor;
Amina Seck, a Senegalese-Italian model and domestic violence survivor;
Andréa Bescond, a French author, director, actress and survivor of childhood assault;
Kulsum Shadab Wahab, an Indian foundation director, humanitarian, and advocate for marginalized groups;
Gregorio Paltrinieri, an Italian award-winning freestyle swimmer; and
Fabio Roia, an Italian magistrate, the President of the Court of Milan, and a lifelong defender, scholar and trainer on domestic violence issues.
In the video, Jane Fonda and the cast ask why domestic violence is such a persistent problem, and share their insights and input.
“Silence is not an option, our voice is essential for real change,” said Annibali.
In addition to the video, Pomellato will continue supporting organizations that combat domestic violence, including Casa di Accoglienza delle Donne Maltrattate, a women’s shelter in Milan it has partnered with for more than 10 years.
Pomellato also gives support to the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization helping with long-term financial security for survivors of domestic violence.
The company will also, alongside advocate Wahab, contribute to the Hothur Foundation, which aids “the differently abled and underprivileged with initiatives for education, infrastructure, medicine, and counseling.”
The Latest

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.


Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.






















