IndependentsJan 02, 2024
Virginia Jewelers Raise Nearly $23K for Children’s HospitalPolicies & IssuesMar 08, 2024
Pomellato’s 2024 IWD Video Calls for an End to Violence Against Women
The annual video stars Pomellato CEO Sabina Belli alongside Jane Fonda and other celebrities and activists.
Italian jewelry brand Pomellato has released its seventh annual video in honor of International Women’s Day, starring Jane Fonda and other celebrities and activists.
Milan—Pomellato has released its seventh annual video in honor of International Women’s Day, celebrated today.
This year, the Italian jeweler wants to bring awareness to the ongoing issue of violence against women and encourage people to “speak up for change.”
“Across every culture in the world, approximately one in every three women have experienced some form of violence from a male partner or family member,” said the company. “This results in a destructive ripple effect that impacts all of society.”
The #PomellatoForWomen campaign was launched in 2017 by the company’s CEO Sabina Belli to encourage female empowerment and advocate for positive change.
The annual videos from the Kering-owned brand have championed various causes, including gender equality and inclusivity and encouraging the power of sisterhood.
“Violence against women and girls is a human rights violation. It is a crime. Every day, we hear of these unacceptable cases of violence, and all of this prompts us to ask why,” she said.
“This question of why pressingly needs to be answered – so we can find and reverse the roots of the problem. This issue affects every one of us. Everyone has a role to play as a ‘social sentinel’ in order to break the silence, to believe women, and to foster changes in our society,” said Belli.
This year, the Italian jeweler wants to bring awareness to the ongoing issue of violence against women and encourage people to “speak up for change.”
“Across every culture in the world, approximately one in every three women have experienced some form of violence from a male partner or family member,” said the company. “This results in a destructive ripple effect that impacts all of society.”
The #PomellatoForWomen campaign was launched in 2017 by the company’s CEO Sabina Belli to encourage female empowerment and advocate for positive change.
The annual videos from the Kering-owned brand have championed various causes, including gender equality and inclusivity and encouraging the power of sisterhood.
“Violence against women and girls is a human rights violation. It is a crime. Every day, we hear of these unacceptable cases of violence, and all of this prompts us to ask why,” she said.
“This question of why pressingly needs to be answered – so we can find and reverse the roots of the problem. This issue affects every one of us. Everyone has a role to play as a ‘social sentinel’ in order to break the silence, to believe women, and to foster changes in our society,” said Belli.
Pomellato ambassador Jane Fonda once again stars in the annual video alongside other celebrities and activists.
She is joined by:
Lucy Hale, an American actress and mental health advocate;
Jesse Williams, an American actor and humanitarian;
Lucia Annibali, an Italian lawyer and advocate for marginalized women, and acid-attack survivor;
Amina Seck, a Senegalese-Italian model and domestic violence survivor;
Andréa Bescond, a French author, director, actress and survivor of childhood assault;
Kulsum Shadab Wahab, an Indian foundation director, humanitarian, and advocate for marginalized groups;
Gregorio Paltrinieri, an Italian award-winning freestyle swimmer; and
Fabio Roia, an Italian magistrate, the President of the Court of Milan, and a lifelong defender, scholar and trainer on domestic violence issues.
In the video, Jane Fonda and the cast ask why domestic violence is such a persistent problem, and share their insights and input.
“Silence is not an option, our voice is essential for real change,” said Annibali.
In addition to the video, Pomellato will continue supporting organizations that combat domestic violence, including Casa di Accoglienza delle Donne Maltrattate, a women’s shelter in Milan it has partnered with for more than 10 years.
Pomellato also gives support to the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization helping with long-term financial security for survivors of domestic violence.
The company will also, alongside advocate Wahab, contribute to the Hothur Foundation, which aids “the differently abled and underprivileged with initiatives for education, infrastructure, medicine, and counseling.”
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
