Charles & Colvard Files for Bankruptcy, Citing Price Pressures
Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

Based in Morrisville, North Carolina, part of the state’s tech-focused Research Triangle region, the company filed Tuesday in U.S. Bankruptcy Court for the Eastern District of North Carolina.
The company, which was founded 31 years ago, makes, markets, and distributes Charles & Colvard Created Moissanite, as well as Forever One, its higher end moissanite brand.
In September 2020, it expanded into lab-grown diamonds with its own brand, Caydia.
Charles & Colvard sells online, through retailers, and in 2022, opened its own store on its campus in Morrisville.
In an affidavit filed Tuesday, Executive Chairman of the Board Michael Levin stated that the company’s annual revenues totaled about $16 million in 2025.
That is down 27 percent when compared with 2024 ($22 million) and is half what the company pulled in in 2023 ($30 million), the company’s Form 10-K for FY 2024 shows.
Charles & Colvard has operated at a loss for the past three years (2025, 2024, and 2023) and continues to lose money in 2026.
In the affidavit, Levin elaborates on the factors that pushed the company into bankruptcy—falling lab-grown diamond and, subsequently, moissanite prices; skyrocketing precious metal prices; and increased competition from companies like Brilliant Earth and Blue Nile.
He wrote, “In the last decade, lab-grown diamonds and gemstones have transformed the diamond industry; consumers have shifted towards lab-grown diamonds and gemstones as a more affordable alternative to natural diamonds in fine jewelry and engagement rings.
“The market has seen a steep increase in consumer demand for lab-grown diamonds and gemstones; however, increasing saturation in the market of companies producing lab-grown diamonds and gemstones continues to drive down the value of these gems.”
Levin also mentioned inflation—which has hurt demand among lower- and middle-income consumers—and the financial and legal difficulties the company has faced, including being delisted from Nasdaq and its arbitration dispute with semiconductor manufacturer Wolfspeed Inc.
In effort to cut costs, the company laid off employees, reviewed and renegotiated vendor contracts, consolidated its supply chain, and switched to a more “cost-effective” freight partner in 2025.
In the months leading up to its early March bankruptcy filing, the company unsuccessfully tried to secure alternative financing.
Charles & Colvard started in 1995 as C3 Diamante Inc., later C3 Inc. It became Charles & Colvard Ltd. in 2000.
It currently has 26 employees, 25 full-time and one part-time.
It is run by Levin, who is executive chairman of the four-person board, and Chief Financial Officer Clint Pete. Former President and CEO Don O’Connell left in January and has not been replaced.
According to its bankruptcy petition, Charles & Colvard has $19.2 million in total assets, and $10.5 million in debt. Its creditors number between 100 and 199.
In a press release issued Tuesday, the company said it is looking to restructure to “better position the business for long-term success” and plans to use the Chapter 11 process as a tool to implement “broad changes.”
It is said its business operations would continue in the meantime without interruption.
“Charles & Colvard has a unique brand and product line, supported by superb employees and suppliers,” Levin said in the release.
“After thoroughly evaluating our alternatives and considering recent events and the market pressures facing our industry, the company’s board of directors decided that a court-supervised process is the best path forward to make the changes needed to ensure Charles & Colvard’s long-term success.”
The Latest

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.


A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.























