IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreIndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency
Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
PHOTO Fruchtman Marketing is changing hands, as Ellen and Michael Fruchtman retire and sell the marketing firm they founded 45 years ago.
PHOTO Erin Moyer-Carballea and Manuel Carballea, the new owners of Fruchtman Marketing
Miami—Ellen and Michael Fruchtman, the founders of Fruchtman Marketing, are retiring and have sold the agency to another husband-and-wife team, Erin Moyer-Carballea and Manuel Carballea.
The boutique firm will relocate from Ohio to Miami, though it will continue to operate with the same team and retain its hands-on, strategic approach and personalized client service, the company said.
It also will retain the name Fruchtman Marketing.
The Fruchtmans said the sale of the firm follows a year of planning, evaluation, and collaboration to protect the company’s standards and ensure continuity and a strong future for the 45-year-old company.
Michael is retiring now, and Ellen will stay on through the end of the year to help guide the transition. She will remain in an advisory capacity into 2027.
Erin Moyer-Carballea will serve as CEO. She will guide the firm’s long-term vision, strengthen the client experience, and expand its strategic capabilities.
She will work closely with the Fruchtmans over the next 12 months to engage with clients and lead key strategic initiatives.
Moyer-Carballea has more than 20 years of experience in brand strategy, content development, and digital innovation.
She has worked in leadership positions across entertainment, media, and global consumer brands.
Earlier in her career, she worked with major entertainment companies during a period of rapid digital transformation.
Her forward-looking perspective on storytelling, audience engagement, and multi-platform strategy will allow Fruchtman Marketing to expand its strategic offerings, the company said.
Carballea will serve as chief operating officer, leading operational strategy, financial performance, and the systems that support scalable growth.
He has more than 20 years of leadership experience working in global technology companies across communications, software, and enterprise sales, with a focus on customer service and emerging technologies, including AI-driven systems, performance platforms, and customer segmentation.
His expertise will enhance the agency’s digital capabilities, analytics, and operational infrastructure, enabling clients to access advanced tools and actionable insights, Fruchtman Marketing said.
Related stories will be right here …
The boutique firm will relocate from Ohio to Miami, though it will continue to operate with the same team and retain its hands-on, strategic approach and personalized client service, the company said.
It also will retain the name Fruchtman Marketing.
The Fruchtmans said the sale of the firm follows a year of planning, evaluation, and collaboration to protect the company’s standards and ensure continuity and a strong future for the 45-year-old company.
Michael is retiring now, and Ellen will stay on through the end of the year to help guide the transition. She will remain in an advisory capacity into 2027.
Erin Moyer-Carballea will serve as CEO. She will guide the firm’s long-term vision, strengthen the client experience, and expand its strategic capabilities.
She will work closely with the Fruchtmans over the next 12 months to engage with clients and lead key strategic initiatives.
Moyer-Carballea has more than 20 years of experience in brand strategy, content development, and digital innovation.
She has worked in leadership positions across entertainment, media, and global consumer brands.
Earlier in her career, she worked with major entertainment companies during a period of rapid digital transformation.
Her forward-looking perspective on storytelling, audience engagement, and multi-platform strategy will allow Fruchtman Marketing to expand its strategic offerings, the company said.
Carballea will serve as chief operating officer, leading operational strategy, financial performance, and the systems that support scalable growth.
He has more than 20 years of leadership experience working in global technology companies across communications, software, and enterprise sales, with a focus on customer service and emerging technologies, including AI-driven systems, performance platforms, and customer segmentation.
His expertise will enhance the agency’s digital capabilities, analytics, and operational infrastructure, enabling clients to access advanced tools and actionable insights, Fruchtman Marketing said.
Fruchtman Marketing is also promoting two leaders.
David Turgeon has been promoted to chief client officer, assuming expanded responsibility for client leadership and retail advisory.
With more than 30 years of experience working with jewelers and retailers, Turgeon brings ownership-level expertise, having operated several retail businesses, including jewelry stores and a jewelry manufacturing company.
He provides strategic guidance grounded in hands-on retail experience.
Shane O’Neill has been promoted to chief strategy and growth officer.
In his 20 years with Fruchtman Marketing, O’Neill has led the agency’s digital and website division and will continue to drive strategic growth across client platforms through digital innovation and performance-driven initiatives.
Fruchtman Marketing’s leadership team, strategists, creatives, media specialists, and account managers remain in place, the firm said.
Its day-to-day relationships, service, and exclusive focus on the jewelry industry remain unchanged.
“This decision was not made lightly,” Ellen said.
“Michael and I care deeply about our clients and our team, and it was important to ensure this transition was right. Erin and Manny share our values and commitment, and we are very confident in the firm’s future. What will not change is the way we serve our clients. Our relationships, our accessibility, and our attention to detail will remain exactly the same.”
Moyer-Carballea added, “What Ellen and Michael have built is truly special. My focus will be on honoring that foundation while helping the firm evolve to strengthen our clients’ marketing and support the Fruchtman team’s execution for the long term.”
More on Independents
The Latest
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
