IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreIndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency
Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
PHOTO Fruchtman Marketing is changing hands, as Ellen and Michael Fruchtman retire and sell the marketing firm they founded 45 years ago.
PHOTO Erin Moyer-Carballea and Manuel Carballea, the new owners of Fruchtman Marketing
Miami—Ellen and Michael Fruchtman, the founders of Fruchtman Marketing, are retiring and have sold the agency to another husband-and-wife team, Erin Moyer-Carballea and Manuel Carballea.
The boutique firm will relocate from Ohio to Miami, though it will continue to operate with the same team and retain its hands-on, strategic approach and personalized client service, the company said.
It also will retain the name Fruchtman Marketing.
The Fruchtmans said the sale of the firm follows a year of planning, evaluation, and collaboration to protect the company’s standards and ensure continuity and a strong future for the 45-year-old company.
Michael is retiring now, and Ellen will stay on through the end of the year to help guide the transition. She will remain in an advisory capacity into 2027.
Erin Moyer-Carballea will serve as CEO. She will guide the firm’s long-term vision, strengthen the client experience, and expand its strategic capabilities.
She will work closely with the Fruchtmans over the next 12 months to engage with clients and lead key strategic initiatives.
Moyer-Carballea has more than 20 years of experience in brand strategy, content development, and digital innovation.
She has worked in leadership positions across entertainment, media, and global consumer brands.
Earlier in her career, she worked with major entertainment companies during a period of rapid digital transformation.
Her forward-looking perspective on storytelling, audience engagement, and multi-platform strategy will allow Fruchtman Marketing to expand its strategic offerings, the company said.
Carballea will serve as chief operating officer, leading operational strategy, financial performance, and the systems that support scalable growth.
He has more than 20 years of leadership experience working in global technology companies across communications, software, and enterprise sales, with a focus on customer service and emerging technologies, including AI-driven systems, performance platforms, and customer segmentation.
His expertise will enhance the agency’s digital capabilities, analytics, and operational infrastructure, enabling clients to access advanced tools and actionable insights, Fruchtman Marketing said.
Related stories will be right here …
The boutique firm will relocate from Ohio to Miami, though it will continue to operate with the same team and retain its hands-on, strategic approach and personalized client service, the company said.
It also will retain the name Fruchtman Marketing.
The Fruchtmans said the sale of the firm follows a year of planning, evaluation, and collaboration to protect the company’s standards and ensure continuity and a strong future for the 45-year-old company.
Michael is retiring now, and Ellen will stay on through the end of the year to help guide the transition. She will remain in an advisory capacity into 2027.
Erin Moyer-Carballea will serve as CEO. She will guide the firm’s long-term vision, strengthen the client experience, and expand its strategic capabilities.
She will work closely with the Fruchtmans over the next 12 months to engage with clients and lead key strategic initiatives.
Moyer-Carballea has more than 20 years of experience in brand strategy, content development, and digital innovation.
She has worked in leadership positions across entertainment, media, and global consumer brands.
Earlier in her career, she worked with major entertainment companies during a period of rapid digital transformation.
Her forward-looking perspective on storytelling, audience engagement, and multi-platform strategy will allow Fruchtman Marketing to expand its strategic offerings, the company said.
Carballea will serve as chief operating officer, leading operational strategy, financial performance, and the systems that support scalable growth.
He has more than 20 years of leadership experience working in global technology companies across communications, software, and enterprise sales, with a focus on customer service and emerging technologies, including AI-driven systems, performance platforms, and customer segmentation.
His expertise will enhance the agency’s digital capabilities, analytics, and operational infrastructure, enabling clients to access advanced tools and actionable insights, Fruchtman Marketing said.
Fruchtman Marketing is also promoting two leaders.
David Turgeon has been promoted to chief client officer, assuming expanded responsibility for client leadership and retail advisory.
With more than 30 years of experience working with jewelers and retailers, Turgeon brings ownership-level expertise, having operated several retail businesses, including jewelry stores and a jewelry manufacturing company.
He provides strategic guidance grounded in hands-on retail experience.
Shane O’Neill has been promoted to chief strategy and growth officer.
In his 20 years with Fruchtman Marketing, O’Neill has led the agency’s digital and website division and will continue to drive strategic growth across client platforms through digital innovation and performance-driven initiatives.
Fruchtman Marketing’s leadership team, strategists, creatives, media specialists, and account managers remain in place, the firm said.
Its day-to-day relationships, service, and exclusive focus on the jewelry industry remain unchanged.
“This decision was not made lightly,” Ellen said.
“Michael and I care deeply about our clients and our team, and it was important to ensure this transition was right. Erin and Manny share our values and commitment, and we are very confident in the firm’s future. What will not change is the way we serve our clients. Our relationships, our accessibility, and our attention to detail will remain exactly the same.”
Moyer-Carballea added, “What Ellen and Michael have built is truly special. My focus will be on honoring that foundation while helping the firm evolve to strengthen our clients’ marketing and support the Fruchtman team’s execution for the long term.”
Editors' Picks
Sponsored by
More on Independents
The Latest
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
