SourcingOct 19, 2023
Marc Jacheet Leaves Role as CEO of De Beers Brands MajorsOct 20, 2023
David Turgeon Joins Fruchtman Marketing
He brings 25 years of experience to his new role with the jewelry marketing agency.
Cathedral City, Calif.—Business strategist David Turgeon has joined jewelry marketing firm Fruchtman Marketing as senior vice president of client services.
Turgeon has 25 years of experience in strategic business planning, finance and operations, and brand development in the luxury retail sector, including a tenure as a senior consultant for the late Kate Peterson’s Performance Concepts.
He brings to the role a wealth of knowledge and visionary leadership, the firm said.
“David’s depth of knowledge within the industry will now provide our clients a 360-degree strategy of their entire business not offered by any other firm in the industry,” said Fruchtman Marketing President Ellen Fruchtman.
“We have always said marketing is but one component of the success of any business. We now have the full capability of offering a level of consultation that delves into the intricacies of their business. We have known and worked with David in his other business capacity for well over a decade. There could be no better person to join this organization to help our clients reach their full potential.”
Related stories will be right here …
Turgeon has 25 years of experience in strategic business planning, finance and operations, and brand development in the luxury retail sector, including a tenure as a senior consultant for the late Kate Peterson’s Performance Concepts.
He brings to the role a wealth of knowledge and visionary leadership, the firm said.
“David’s depth of knowledge within the industry will now provide our clients a 360-degree strategy of their entire business not offered by any other firm in the industry,” said Fruchtman Marketing President Ellen Fruchtman.
“We have always said marketing is but one component of the success of any business. We now have the full capability of offering a level of consultation that delves into the intricacies of their business. We have known and worked with David in his other business capacity for well over a decade. There could be no better person to join this organization to help our clients reach their full potential.”
Turgeon began his career with Canadian luxury retailer Henry Birks & Sons in Montreal, where he spent almost a decade serving as the brand’s national fine jewelry buyer and national brand marketing manager.
He has degrees in English literature and business administration.
“I am deeply honored to join the forward-thinking team at Fruchtman Marketing. We are united by shared core values, and I am particularly inspired by their commitment to investing in the success of their clients. This opportunity presents a thrilling challenge, and I am excited to contribute,” Turgeon said.
The firm, founded in 1981, provides services including SEO, paid search, social marketing, web design, email marketing, and more traditional avenues like direct mail, co-op management and broadcast.
“This strategic addition to the team enhances Fruchtman’s leadership and aligns perfectly with the firm’s ambitious growth trajectory,” the company said.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
SourcingAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
