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Casio America Names New CEO
Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Yusuke Suzuki is the new president and CEO of Casio America, effective immediately.
Dover, N.J.—Casio America, Inc. has named longtime executive Yusuke Suzuki as its new president and CEO.
He succeeds Tomoo Kato, who has led Casio America for three years.
Kato will return to Tokyo to lead global compliance efforts, said Casio, and help to promote a culture of integrity across the Casio Group and its international subsidiaries.
Suzuki has worked at Casio for 32 years, including 25 years in European markets and seven years in Japan.
He brings operational experience, a “sharp” commercial lens, and a proven track record of building markets across Europe, the company said.
His career began in Tokyo in 1993, later moving to Casio Europe in 1996, where he held senior planning roles in timepieces and digital imaging.
He later served as managing director of Casio Benelux in 2012, then of Casio Italia in 2016, and of Casio U.K. in 2019.
"It is an honor to take on this leadership role at Casio America," said Suzuki.
"The U.S. remains a cornerstone of Casio's global growth strategy, and I'm committed to building on our momentum—investing in breakthrough product innovation, customer experience, and brand strength across every category we serve."
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He succeeds Tomoo Kato, who has led Casio America for three years.
Kato will return to Tokyo to lead global compliance efforts, said Casio, and help to promote a culture of integrity across the Casio Group and its international subsidiaries.
Suzuki has worked at Casio for 32 years, including 25 years in European markets and seven years in Japan.
He brings operational experience, a “sharp” commercial lens, and a proven track record of building markets across Europe, the company said.
His career began in Tokyo in 1993, later moving to Casio Europe in 1996, where he held senior planning roles in timepieces and digital imaging.
He later served as managing director of Casio Benelux in 2012, then of Casio Italia in 2016, and of Casio U.K. in 2019.
"It is an honor to take on this leadership role at Casio America," said Suzuki.
"The U.S. remains a cornerstone of Casio's global growth strategy, and I'm committed to building on our momentum—investing in breakthrough product innovation, customer experience, and brand strength across every category we serve."
In his new role, Suzuki will be tasked with leading all U.S. operations and setting a business strategy.
The strategy will focus on strengthening market share, accelerating digital transformation, and reinforcing Casio's legacy of “trusted, high-quality innovation.”
The company said the move highlights Casio’s commitment to innovation, brand evolution, and accelerated growth in the U.S. market.
Casio has been focusing on high-growth areas, the company said, including timepieces, electronic musical instruments, and education technology.
Based in Dover, New Jersey, Casio America is the U.S. subsidiary of Tokyo-based Casio Computer Co., Ltd., a leading manufacturer of consumer electronics and business equipment solutions.
Casio America was established in 1957 and markets consumer electronic products, including watches, calculators, keyboards, and cash registers.
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