Tiffany & Co.’s pop-up at the U.S. Open also features the Tiffany & Co. & Meta AI experience where guests can use artificial intelligence to picture themselves as tennis stars on center court.
New York—Tiffany & Co. has brought its pop-up event back to the U.S. Open for the third consecutive year.
The immersive space is located in the Fountain Plaza at the USTA Billie Jean King National Tennis Center in the Flushing neighborhood of Queens, New York.
The pop-up reflects Tiffany & Co.’s legacy of craft, inventiveness, and love of sporting excellence, said the jeweler.
Visitors are greeted by an oversized Tiffany Blue tennis ball that anchors a corner of the space.
Inside the pop-up, the 2025 Men’s and Women’s Singles Championship trophies, which the jeweler creates annually for the event, are on display.
The Men’s (left) and Women’s Singles Championship trophies for the 2025 U.S. Open were crafted by Tiffany & Co.’s master silversmiths at its workshop in Cumberland, Rhode Island.
The master silversmiths at Tiffany & Co.’s Holloware workshop in Cumberland, Rhode Island, crafted the trophies, a tradition that spans nearly 40 years.
Tiffany & Co. creates trophies for several sporting events, including for the NBA On-Season Tournament Championship, WNBA Finals Championship, soccer’s FIFA Club World Cup, and the NFL Vince Lombardi trophy.
The one-of-a-kind “HardWear by Tiffany” tennis racket features nearly 5 carats of diamonds on the front and is displayed with a 24-karat gold vermeil tennis ball that is set with nearly 7 carats of diamonds on its seams
The pop up is also debuting the one-of-a-kind “HardWear by Tiffany” tennis racket.
Inspired by one of Tiffany & Co.’s most iconic collections, the racket features nearly 5 carats of diamonds and is displayed with a 24-karat gold vermeil tennis ball set with nearly 7 carats of diamonds along the seams.
The bespoke tennis racket and tennis ball are a striking fusion of sport and jewelry, said the jeweler, with designs highlighting its “extraordinary savoir faire.”
Last year, Zales also crafted a diamond tennis racket for its partnership with sporting goods brand Prince in celebration of the 2024 U.S. Open. The diamond racket, made with more than 200 carats of diamonds, was part of a capsule collection of tennis-inspired jewels.
Related stories will be right here …
The pop-up also features an immersive experience powered by artificial intelligence (AI).
The Tiffany & Co. & Meta AI experience allows guests to envision themselves as tennis stars on center court.
The Tiffany & Co. U.S. Open pop-up is open now and will close on Sept. 7.
