MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in Brazil
The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
Located inside the Iguatemi São Paulo shopping mall, the exterior of Tiffany & Co.’s new flagship was inspired by Brazil’s lush flora and created by local architectural firm Metro Arquitetos with elements celebrating the country’s culture and artistic heritage.
São Paulo—Tiffany & Co. has opened its first flagship store in Brazil, located in São Paulo.
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
Related stories will be right here …
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The design of Tiffany & Co.’s new location was inspired by the brand’s Fifth Avenue flagship in New York City, The Landmark, and is decorated with works by artists such as João Carlos Galvão and Humberto Campana.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
More on Majors
The Latest
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
