MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in Brazil
The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
Located inside the Iguatemi São Paulo shopping mall, the exterior of Tiffany & Co.’s new flagship was inspired by Brazil’s lush flora and created by local architectural firm Metro Arquitetos with elements celebrating the country’s culture and artistic heritage.
São Paulo—Tiffany & Co. has opened its first flagship store in Brazil, located in São Paulo.
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
Related stories will be right here …
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The design of Tiffany & Co.’s new location was inspired by the brand’s Fifth Avenue flagship in New York City, The Landmark, and is decorated with works by artists such as João Carlos Galvão and Humberto Campana.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
More on Majors
The Latest
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into PetalsThe “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality SeriesIt follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.
Policies & IssuesJul 08, 2025
SMO Gold Launches New FoundationIn its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
SourcingJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
