MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in Brazil
The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
Located inside the Iguatemi São Paulo shopping mall, the exterior of Tiffany & Co.’s new flagship was inspired by Brazil’s lush flora and created by local architectural firm Metro Arquitetos with elements celebrating the country’s culture and artistic heritage.
São Paulo—Tiffany & Co. has opened its first flagship store in Brazil, located in São Paulo.
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
Related stories will be right here …
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The design of Tiffany & Co.’s new location was inspired by the brand’s Fifth Avenue flagship in New York City, The Landmark, and is decorated with works by artists such as João Carlos Galvão and Humberto Campana.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
More on Majors
The Latest
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
Weekly QuizMay 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter TourThe bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.
SourcingMay 21, 2025
Gem Legacy Expands Advisory CouncilThe nonprofit focused on mining communities in East Africa has added three new members to its advisory council.
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, PresidentCurrent Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.
FinancialsMay 20, 2025
QVC Group to Voluntarily Delist from NasdaqThe company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.
ColumnistsMay 20, 2025
Peter Smith: Leading Through ChangeCommunicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.
IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 YearsThe “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.
MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreTanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025Two scholarships are available, one for new and non-members and another for NAJA certified members.
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth LocationThe retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.
SourcingMay 19, 2025
State of Colored Stones: The Big Three in the Modern WorldSapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online StorefrontPlus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
