MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in Brazil
The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
Located inside the Iguatemi São Paulo shopping mall, the exterior of Tiffany & Co.’s new flagship was inspired by Brazil’s lush flora and created by local architectural firm Metro Arquitetos with elements celebrating the country’s culture and artistic heritage.
São Paulo—Tiffany & Co. has opened its first flagship store in Brazil, located in São Paulo.
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
Related stories will be right here …
The new store marks the storied brand’s third location in São Paulo and sixth store in Brazil.
The flagship is inside the Iguatemi São Paulo mall. It was the first shopping mall in Brazil and has since become a cultural landmark and popular upscale shopping destination.
“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury experience,” said Cristina Betts, CEO of Iguatemi.
“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”
Tiffany & Co.’s new two-floor location spans 408 square meters.
Its design was inspired by The Landmark—the brand’s Fifth Avenue flagship in New York City—and designed by architect Peter Marino.
The façade took inspiration from Brazil’s lush flora with elements created by local architectural firm Metro Arquitetos to celebrate the country’s cultural and artistic heritage. It features custom glass tubes that were crafted in Germany and finished in Brazil.
Inside, the store is decorated with work by artists such as João Carlos Galvão and Humberto Campana, reflecting both Iguatemi’s commitment to fostering local craftsmanship and Tiffany’s dedication to artistry, said the brand.
The design of Tiffany & Co.’s new location was inspired by the brand’s Fifth Avenue flagship in New York City, The Landmark, and is decorated with works by artists such as João Carlos Galvão and Humberto Campana.
The new location includes exclusives to the Brazilian market.
The store features a dedicated space for Tiffany & Co. watches and an “All About Love” section highlighting Tiffany & Co.’s engagement ring offerings.
A bespoke high jewelry space features high jewelry pieces housed inside a private salon decorated with custom wallpaper by Brazilian artist Vik Muniz.
The Iguatemi São Paulo shopping mall is located at Avenida Brigadeiro Faria Lima, 2232 Piso Térreo.
More on Majors
The Latest
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
