Majors

Take a Look Inside the New Tiffany & Co. New York Flagship

MajorsApr 21, 2023

Take a Look Inside the New Tiffany & Co. New York Flagship

From a glass-enclosed rooftop to a swirling spiral staircase, here’s what the iconic store looks like post-renovation.

20230421_Tiffany header.jpg
Tiffany & Co.’s renovated New York flagship on 57th Street and Fifth Avenue is slated to open to the public April 28.
New York—Tiffany & Co. is set to reopen its renovated New York flagship on 57th Street and Fifth Avenue this month.

Newly dubbed “The Landmark,” the revamped store, opening to the public April 28, will blend elements of its storied history with new design touches.

The store’s iconic façade, with its Atlas statue and clock above the revolving doors, has been refurbished to honor its original design. The wood parquet flooring throughout the building is also based on the 1940s design.

The interior, however, will be “a new world of wonders,” said Tiffany.

20230421_1-Tiffany insert.jpg
Tiffany & Co.’s soon-to-open redesigned flagship store in New York is now known as “The Landmark.”


The main floor of the store and its jewelry cases will be illuminated by a “skylight” ceiling installation that covers nearly the entire room. Its design is an ode to diamonds, composed of different facets.

On the ground floor, video walls share immersive views of New York City scenery, like Central Park and the Manhattan skyline. When turned off, the panels act as mirrors instead.

Shoppers can also find a new Tiffany & Co. clock, inspired by the original Atlas statue and clock, on the ground level.

A sculptural spiral staircase sits in the center of the store, featuring “undulating transparent balustrades” set with rock crystal.

The showstopper staircase was inspired by the “sensual and organic” designs of the late Elsa Peretti, said Tiffany.

The staircase connects floors three through eight while elevators provide access to every floor.

20230421_2-Tiffany insert.jpg
This spiral staircase was inspired by Elsa Peretti’s “sensual and organic” designs, said Tiffany.


The Blue Box Café, the store’s on-site dining option, has moved to the sixth floor, formerly on the fourth. It also underwent a redesign, now including a private dining area and a bar.

Michelin-starred chef Daniel Boulud has created a seasonal daytime menu for the space, offering breakfast and tea options.

 Related stories will be right here … 

Two renowned architects were behind the redesign. Peter Marino led the charge for the interior changes while architecture firm the Office for Metropolitan Architecture (OMA) New York, led by architect Shohei Shigematsu, focused on the core and circulation infrastructure.

Shigematsu also was tasked with designing the new rooftop addition, replacing the previous three stories of office space added in 1980.

The rooftop addition will be encased in recessed glass on all sides, described by Tiffany as being “surrounded by a curtain of undulating glass” that complements the store’s limestone façade below.

It will open up to an outdoor terrace to give guests an even better view of Fifth Avenue and Central Park. It will also serve as an event and clienteling space.

The glass box will take up floors 8 through 10, with dedicated museum and exhibition spaces on floors 8 and 9.

Throughout all 10 floors, guests will find nearly 40 works of art, including never-before-seen pieces that Tiffany commissioned for the new store.

Artists Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham, who previously collaborated with the brand on a series of sculptures, created new works for the flagship.

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our house,” said Tiffany & Co. CEO and President Anthony Ledru.

“Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
 

Beyond aesthetics, the company said it made a “significant investment” in sustainability by incorporating environmental, health and well-being initiatives into the store’s redesign plans, adding the flagship is on track to achieve WELL Platinum certification and LEED Gold certification.

The redesign, Tiffany’ first major renovation of its flagship store since it opened on Fifth and 57th in 1940, began in 2019 but was delayed due to the COVID-19 pandemic.

In the meantime, the store was operating out of a four-story space dubbed “Tiffany Next Door” at 6 E. 57th St.

Tiffany & Co. was founded in New York in 1837 by Louis Comfort Tiffany, first located on Broadway and Warren Street before moving uptown several times.

On an earnings call earlier this month, Jean-Jacques Guiony, chief financial officer of parent company LVMH, estimated, based on previous management’s numbers, that the flagship store brought in close to $400 million per year, around 10 percent of overall sales, when it was open.

To celebrate the Fifth Avenue store’s reopening, Tiffany will debut exclusive designs and one-of-a-kind creations, including diamond watches, limited-edition home objects, and eyewear inspired by the “Tiffany setting” engagement ring.

The store will house the world’s largest collection of Tiffany high jewelry.

Tiffany also said it has a new design for the legendary 128.54-carat Tiffany Diamond. A spokesperson for the retailer said more information about the redesign would be available later this month.

The Latest

Brian and Jessie Mann
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70

Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.

Tudor store in Denver
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor Boutique

The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.

Messika’s So Move Max Necklace
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ Necklace

Dance all night long with the “So Move Max” set’s necklace.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Julien Tornare and Antoine Pin
WatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs

Luxury giant LVMH is reshuffling the leadership in its watches division.

Weekly QuizJul 18, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Grizzly emerald
SourcingJul 18, 2024
Grizzly Emerald Auction Garners $32.5 million

The miner said an 835-carat emerald saw “stiff competition” in its July sale.

Tahnee Barbee, Gigi Sui, and Daniela Villacorta
Events & AwardsJul 18, 2024
MJSA Education Foundation Announces 3 Scholarship Winners

The winners were awarded $3,000 each to pursue a professional career in jewelry making and design.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Radhika Merchant’s Wedding Portrait
EditorsJul 17, 2024
6 Lavish Looks from the Ambani Wedding

Feast your eyes on the elaborate jewels worn during the wedding celebration of Anant Ambani and Radhika Merchant.

Smiling Rocks Haute Couture Dream Necklace
Lab-GrownJul 17, 2024
Lab-Grown Diamond ‘Dream’ Necklace Sells for $122K at Charity Auction

The piece, created by Smiling Rocks, was the top lot at the recent Ormeley Dinner.

Diavik Diamond Mine solar power plant
SourcingJul 17, 2024
Rio Tinto’s Diamond Production Down 28% in Q2

The company’s sole remaining diamond operation, Diavik, produced 702,000 carats of diamonds, down from 970,000 a year ago.

Buccellati high jewelry earrings
FinancialsJul 17, 2024
Richemont’s Q1 Jewelry Sales Up 2%

In contrast, the luxury giant’s watch sales fell 14 percent.

This year marks the 40th anniversary of the jewelry design contest.
Events & AwardsJul 16, 2024
2024 AGTA Spectrum Awards Open for Entries

This year marks the 40th anniversary of the jewelry design contest and the deadline for entries has just been extended.

Macy’s Herald Square store
MajorsJul 16, 2024
Macy’s Ends Buyout Talks

The retailer will not be making a deal with Arkhouse Management and Brigade Capital Management, opting to focus on its turnaround plan.

Crime police cars
CrimeJul 16, 2024
Thieves Nab $500K in Jewelry in Calif. Group Smash-and-Grab

The Berkeley robbery follows two other Bay Area robberies involving multiple suspects, one in May and one in June.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Catbird The Met collection
CollectionsJul 16, 2024
Catbird Debuts New Met Collection

It’s the second collaborative offering from the jewelry brand and the New York City art museum.

Craftsman holding Pomellato Arengario necklace
MajorsJul 16, 2024
Pomellato Acquires Valenza Setting Lab

The Kering-owned brand bought VSL to reinforce its manufacturing capabilities.

Ewa Abrams, Kering’s new president for the Americas
MajorsJul 16, 2024
Kering Appoints New President for Americas Region

The luxury conglomerate promoted General Counsel Ewa Abrams to the role, succeeding Laurent Claquin.

Tanzanite ring
MajorsJul 15, 2024
Signet Falls 11 Spots on NRF’s ‘Top 100’ Retailers List

The jewelry giant came in at No. 67 on the list, down from No. 56 last year.

 2025 Gem Awards logo
Events & AwardsJul 15, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through Aug. 23.

Sunlit’s Sun Goddess Supreme Ring and Pyramid Rutilated Quartz Necklace
Events & AwardsJul 15, 2024
NY Now Expands Emerging Designer Segment for Its Summer Market

Curated at Luxury Lifestyle will build on the former initiative, the Emerging Fine Jewelry Designer Incubator.

Collage of Caitlin Albritton and her jewelry
Events & AwardsJul 15, 2024
Halstead Announces 2024 Grant Winner

Caitlin Albritton won the 19th annual Halstead Grant for emerging jewelry businesses.

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

Sculptural Freeform Earrings
CollectionsJul 12, 2024
Piece of the Week: Marrow Fine’s ‘Sculptural Freeform’ Earrings

The earrings were inspired by the landscape at Joshua Tree and Jean Arp’s abstract sculptures.

Madeline Fraser Gemist
EditorsJul 11, 2024
Q&A: Gemist CEO Madeline Fraser on Jewelry Visualization Technology

Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy