Majors

Take a Look Inside the New Tiffany & Co. New York Flagship

MajorsApr 21, 2023

Take a Look Inside the New Tiffany & Co. New York Flagship

From a glass-enclosed rooftop to a swirling spiral staircase, here’s what the iconic store looks like post-renovation.

20230421_Tiffany header.jpg
Tiffany & Co.’s renovated New York flagship on 57th Street and Fifth Avenue is slated to open to the public April 28.
New York—Tiffany & Co. is set to reopen its renovated New York flagship on 57th Street and Fifth Avenue this month.

Newly dubbed “The Landmark,” the revamped store, opening to the public April 28, will blend elements of its storied history with new design touches.

The store’s iconic façade, with its Atlas statue and clock above the revolving doors, has been refurbished to honor its original design. The wood parquet flooring throughout the building is also based on the 1940s design.

The interior, however, will be “a new world of wonders,” said Tiffany.

20230421_1-Tiffany insert.jpg
Tiffany & Co.’s soon-to-open redesigned flagship store in New York is now known as “The Landmark.”


The main floor of the store and its jewelry cases will be illuminated by a “skylight” ceiling installation that covers nearly the entire room. Its design is an ode to diamonds, composed of different facets.

On the ground floor, video walls share immersive views of New York City scenery, like Central Park and the Manhattan skyline. When turned off, the panels act as mirrors instead.

Shoppers can also find a new Tiffany & Co. clock, inspired by the original Atlas statue and clock, on the ground level.

A sculptural spiral staircase sits in the center of the store, featuring “undulating transparent balustrades” set with rock crystal.

The showstopper staircase was inspired by the “sensual and organic” designs of the late Elsa Peretti, said Tiffany.

The staircase connects floors three through eight while elevators provide access to every floor.

20230421_2-Tiffany insert.jpg
This spiral staircase was inspired by Elsa Peretti’s “sensual and organic” designs, said Tiffany.


The Blue Box Café, the store’s on-site dining option, has moved to the sixth floor, formerly on the fourth. It also underwent a redesign, now including a private dining area and a bar.

Michelin-starred chef Daniel Boulud has created a seasonal daytime menu for the space, offering breakfast and tea options.

 Related stories will be right here … 

Two renowned architects were behind the redesign. Peter Marino led the charge for the interior changes while architecture firm the Office for Metropolitan Architecture (OMA) New York, led by architect Shohei Shigematsu, focused on the core and circulation infrastructure.

Shigematsu also was tasked with designing the new rooftop addition, replacing the previous three stories of office space added in 1980.

The rooftop addition will be encased in recessed glass on all sides, described by Tiffany as being “surrounded by a curtain of undulating glass” that complements the store’s limestone façade below.

It will open up to an outdoor terrace to give guests an even better view of Fifth Avenue and Central Park. It will also serve as an event and clienteling space.

The glass box will take up floors 8 through 10, with dedicated museum and exhibition spaces on floors 8 and 9.

Throughout all 10 floors, guests will find nearly 40 works of art, including never-before-seen pieces that Tiffany commissioned for the new store.

Artists Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham, who previously collaborated with the brand on a series of sculptures, created new works for the flagship.

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our house,” said Tiffany & Co. CEO and President Anthony Ledru.

“Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
 

Beyond aesthetics, the company said it made a “significant investment” in sustainability by incorporating environmental, health and well-being initiatives into the store’s redesign plans, adding the flagship is on track to achieve WELL Platinum certification and LEED Gold certification.

The redesign, Tiffany’ first major renovation of its flagship store since it opened on Fifth and 57th in 1940, began in 2019 but was delayed due to the COVID-19 pandemic.

In the meantime, the store was operating out of a four-story space dubbed “Tiffany Next Door” at 6 E. 57th St.

Tiffany & Co. was founded in New York in 1837 by Louis Comfort Tiffany, first located on Broadway and Warren Street before moving uptown several times.

On an earnings call earlier this month, Jean-Jacques Guiony, chief financial officer of parent company LVMH, estimated, based on previous management’s numbers, that the flagship store brought in close to $400 million per year, around 10 percent of overall sales, when it was open.

To celebrate the Fifth Avenue store’s reopening, Tiffany will debut exclusive designs and one-of-a-kind creations, including diamond watches, limited-edition home objects, and eyewear inspired by the “Tiffany setting” engagement ring.

The store will house the world’s largest collection of Tiffany high jewelry.

Tiffany also said it has a new design for the legendary 128.54-carat Tiffany Diamond. A spokesperson for the retailer said more information about the redesign would be available later this month.

The Latest

All four models of Citizen’s new Rainell watch
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for Rain

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

Mercedes Gleitze Rolex Oyster 1926
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari GIA India
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing Director

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

ja_fall_2024_by_headshot_stories_6824.jpg
Brought to you by
JA New York Fall Is Right Around the Corner

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

DCWC 2025 Board of Directors
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West Coast

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Weekly QuizOct 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Selena Gomez and Benny Blanco Wedding, Jacob & Co. Watch
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White Metals

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

HRD Antwerp CEO Paul De Wachter
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEO

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

gia-edu main image.png
Brought to you by
A Brilliant Future Is Here

Online education from GIA experts.

Taylor Swift Kallati sapphire ring
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire Ring

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Boucheron Quatre Sand Collection
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed Sand

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Stock image of crime scene tape
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

Just Jules opal necklace
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful Show

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Peter Smith National Jeweler columnist
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-Reflection

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Plah Black Swan Earrings
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From Vicenzaoro

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

People shopping in a mall
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September

Respondents were concerned about job availability and rising prices.

Gemfields rough emeralds
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Gavel near stacks of books
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store Scam

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

Billie Eilish and Finneas O’Connell John Hardy Lovestruck Collection
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John Hardy

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

Spinelli Kilcollin Market Highland Park
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in Dallas

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

Nina Pugliese Henne Jewelers
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.

Kwait White and Yellow Gold Diamond Earrings
TrendsSep 29, 2025
Amanda’s Style File: Ear Focus

Move over neck mess, the ear story is the way to make a layering statement today.

Mark Henry Leandra Medine Cohen
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in Canada

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

Overnight volume 7 bridal catalog
MajorsSep 29, 2025
Overnight Releases New Bridal Catalog

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.

Hand holding holiday shopping bags
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard Says

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Austin Shines Jewelry Award
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

Kwit Square Signet Pinky Ring in Red and Azure
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky Ring

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

Jewelers of America Fly In
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-In

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy