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Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Alejandro Cuellar is the new vice president of sales and brand development for the Americas at Serafino Consoli.
New York—Italian fine jewelry brand Serafino Consoli has named Alejandro Cuellar as its new vice president of sales and brand development for the Americas.
Cuellar has around three decades of experience in the luxury jewelry and watch industries.
Most recently, he represented Robert Procop, introducing the brand to several retailers nationwide.
Cuellar began his career at Chopard, where he worked for nearly two decades in wholesale and retail.
He later joined Messika USA as its senior sales director. He was with the jewelry brand for more than six years, working to establish and expand its presence in the United States.
Serafino Consoli said Cuellar is an “invaluable addition” to the company, highlighting his commercial leadership skills and professionalism.
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Cuellar has around three decades of experience in the luxury jewelry and watch industries.
Most recently, he represented Robert Procop, introducing the brand to several retailers nationwide.
Cuellar began his career at Chopard, where he worked for nearly two decades in wholesale and retail.
He later joined Messika USA as its senior sales director. He was with the jewelry brand for more than six years, working to establish and expand its presence in the United States.
Serafino Consoli said Cuellar is an “invaluable addition” to the company, highlighting his commercial leadership skills and professionalism.
In his newly created role, Cuellar will work to strengthen Serafino Consoli’s distribution network and lead its expansion across the Americas.
"Alejandro Cuellar's arrival represents the company's further investment in developing the American market and growing our brand internationally,” said Raffaella Consoli, CEO of Serafino Consoli.
“We wish him a future filled with satisfaction and shared success."
Italian goldsmith Serafino Consoli founded the brand in 1959. The Consoli family also operates That’s Wow Srl, which markets its transformable jewelry.
The company is based in Grumello del Monte, in the Italian province of Bergamo in Lombardy, with its workshop located in Valenza.
The company said around 250 retailers currently stock Serafino Consoli.
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