Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectPolicies & IssuesNov 20, 2025
RJC Names New Executive Director
Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Purvi Shah is the Responsible Jewellery Council’s new executive director.
London—The Responsible Jewellery Council (RJC) has named Purvi Shah as its new executive director.
Her appointment is effective Feb. 7, 2026.
She succeeds Melanie Grant, who stepped down earlier this year.
Purvi has more than 15 years of experience in advancing sustainability and responsible business practices in the jewelry industry.
Previously, she served as head of ethical and sustainable value chains at De Beers.
It was under her leadership that the mining company integrated sustainability into its value chain, advancing Environmental, Social, and Governance (ESG) performance and ambition in line with evolving stakeholder expectations, said RJC.
She led the evolution of the De Beers Best Practice Principles and Pipeline Integrity programs, which are dedicated to advancing ethical standards, provenance assurance, and supply chain accountability.
“I am honored to join the RJC at a pivotal moment for our industry as we work together to shape a future rooted in transparency, accountability, and sustainability. Responsible business is essential to consumer trust, commercial resilience, and long-term value creation,” said Shah.
“I look forward to working with our members, the RJC Board, stakeholders, and the RJC team to advance the RJC’s impact to deliver meaningful, lasting value across the supply chain.”
Related stories will be right here …
Her appointment is effective Feb. 7, 2026.
She succeeds Melanie Grant, who stepped down earlier this year.
Purvi has more than 15 years of experience in advancing sustainability and responsible business practices in the jewelry industry.
Previously, she served as head of ethical and sustainable value chains at De Beers.
It was under her leadership that the mining company integrated sustainability into its value chain, advancing Environmental, Social, and Governance (ESG) performance and ambition in line with evolving stakeholder expectations, said RJC.
She led the evolution of the De Beers Best Practice Principles and Pipeline Integrity programs, which are dedicated to advancing ethical standards, provenance assurance, and supply chain accountability.
“I am honored to join the RJC at a pivotal moment for our industry as we work together to shape a future rooted in transparency, accountability, and sustainability. Responsible business is essential to consumer trust, commercial resilience, and long-term value creation,” said Shah.
“I look forward to working with our members, the RJC Board, stakeholders, and the RJC team to advance the RJC’s impact to deliver meaningful, lasting value across the supply chain.”
Shah has served as an RJC board member since 2023 and as co-chair of the RJC standards committee since 2018.
She played a key role in the development and launch of the council’s three industry standards—the Code of Practices COP 2024, the Chain of Custody COC 2024, and the Laboratory-Grown Materials Standard LGMS 2025.
Shah has also collaborated with other trade organizations across the global jewelry industry to influence policy, promote collective accountability, and ensure evolving standards meet both industry needs and stakeholder expectations, according to RJC.
In addition, she leads the CIBJO nomenclature committee, where she guided the creation of globally aligned definitions for ESG and sustainability-related marketing terminology, supporting harmonized practices across the sector.
Purvi’s appointment at RJC represents both continuity and ambition, the organization said, also noting that she will lead the council, which is celebrating its 20th anniversary this year, into its third decade.
“Purvi has demonstrated exceptional leadership and vision in advancing ethical business practices across the jewelry and watch sector. Her ability to connect commercial realities with sustainability ambition, and to unite stakeholders behind shared goals, makes her the ideal leader to guide the RJC into its next chapter,” said Dave Meleski, RJC chairman.
To learn more about the Responsible Jewellery Council, visit its website.
More on Policies & Issues
The Latest
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
