MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersMajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut
Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
A screen shot of The Clear Cut’s website. On Thursday, news broke that Signet Jewelers is slated to acquire The Clear Cut and integrate it into Blue Nile. Terms of the deal, which is expected to close shortly, were not disclosed. (Photo courtesy of The Clear Cut)
New York—Jewelry giant Signet Jewelers Ltd. has signed an agreement to purchase The Clear Cut, the online-only jeweler that is a staunch advocate for natural diamonds, and integrate it into Blue Nile, which Signet acquired in 2022.
The deal, which was first reported by WWD on Thursday morning, is expected to close in a matter of days.
The purchase price is not being disclosed but Signet Chief Financial Officer Joan Hilson described the acquisition of The Clear Cut as a “tuck-in investment focused on enhancing Signet’s capabilities in high-value natural diamond sales.”
It will be funded with cash on hand and is not expected to impact Signet’s capital allocation priorities, she said.
Signet is the largest specialty jeweler in North America, both in terms of sales and number of stores.
The company ranked No. 1 on National Jeweler’s $100 Million Supersellers list, with its 2025 sales topping $6 billion.
Olivia Landau, The Clear Cut’s founder and CEO, shared the news on the company’s Instagram account, writing, “Ten years ago, I started an educational blog and Instagram account called The Clear Cut, born out of my passion for natural diamonds. It grew into something far bigger than Kyle [Simon, her husband and The Clear Cut’s co-founder and chief operating officer] and I ever could have imagined.
“Today, we are incredibly proud to officially share that The Clear Cut is expected to join Blue Nile and Signet.”
Related stories will be right here …
The deal, which was first reported by WWD on Thursday morning, is expected to close in a matter of days.
The purchase price is not being disclosed but Signet Chief Financial Officer Joan Hilson described the acquisition of The Clear Cut as a “tuck-in investment focused on enhancing Signet’s capabilities in high-value natural diamond sales.”
It will be funded with cash on hand and is not expected to impact Signet’s capital allocation priorities, she said.
Signet is the largest specialty jeweler in North America, both in terms of sales and number of stores.
The company ranked No. 1 on National Jeweler’s $100 Million Supersellers list, with its 2025 sales topping $6 billion.
Olivia Landau, The Clear Cut’s founder and CEO, shared the news on the company’s Instagram account, writing, “Ten years ago, I started an educational blog and Instagram account called The Clear Cut, born out of my passion for natural diamonds. It grew into something far bigger than Kyle [Simon, her husband and The Clear Cut’s co-founder and chief operating officer] and I ever could have imagined.
“Today, we are incredibly proud to officially share that The Clear Cut is expected to join Blue Nile and Signet.”
She stated in the Instagram caption that once the deal closes, she will continue to lead The Clear Cut as president while “also helping drive digital innovation across Signet’s portfolio to shape the future of the modern bridal experience.”
“I’ve always believed we are not just building a company,” Landau said. “We are custodians of an industry.”
Hilson said following closing, The Clear Cut will have access to Signet’s diamond inventory while the acquisition will give Signet access to The Clear Cut’s technology, including Gem by The Clear Cut and its proprietary AI platform, Eunice.
She said immediately following closing, The Clear Cut will continue to serve customers as it does today.
Post-close, Signet said that The Clear Cut name will be maintained as it is integrated into Blue Nile, while The Clear Cut as a standalone site eventually will cease to exist.
News of the acquisition follows Signet’s announcement in March that it is looking to reposition Blue Nile as a more upscale brand that focuses on natural diamonds, part of a wider repositioning of all the company’s banners that included shutting down James Allen.
On Thursday, Hilson said: “Our data continues to show that natural diamonds remain a powerful emotional purchase and represent a compelling growth opportunity within Grow Brand Love [the company’s turnaround plan]. This move strengthens our ability to differentiate our brands, deepen consumer trust, and compete more effectively in the natural diamond category.
“Olivia, Kyle and The Clear Cut team will bring a white‑glove customer approach that blends a leading virtual concierge, certified gemologist expertise, and The Clear Cut’s proprietary AI technology. These capabilities will strengthen Blue Nile’s elevated luxury positioning, tailored to customers at the premium end of the assortment. It’s all about the customer.”
More on Majors
The Latest
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
