CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionMajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse
“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Pomellato’s ninth annual International Women’s Day video stars (clockwise from top left) Amelia Gray, Kerry Washington, Jane Fonda, Benedetta Porcaroli, Isabella Ferrari, Sara Nuru, Mayu Ishikawa, Andy Díaz, Angélique Gérard, Pomellato CEO Sabina Belli, Paco León, and Michelle Monaghan.
Milan—Pomellato has released its ninth annual campaign in honor of International Women’s Day (IWD) on March 8th, focusing this year on economic abuse.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The notable figures from around the world that Pomellato invited to share its message are:
Jane Fonda, an activist and Academy Award-winning actress who has starred in its IWD campaigns previously;
Kerry Washington, an actress, producer, director, author, and activist;
Actress Michelle Monaghan;
Italian actress Benedetta Porcaroli;
Isabella Ferrari, an Italian actress and ambassador for Save the Children;
Amelia Gray, a model and mental health advocate;
Sara Nuru, a German model, entrepreneur, and social advocate;
Angélique Gérard, a French tech leader and author;
Mayu Ishikawa, captain of Japan’s women’s national volleyball team;
Paco León, a Spanish actor, director, producer, and screenwriter;
Andy Díaz, a Cuban-born Italian triple jumper champion; and
Belli.
The Price of Freedom video is a call to action, encouraging people to recognize economic abuse and break the silence.
“Financial independence is not just about money. It is about dignity. It is about choice. It is a fundamental human right. When women step into economic freedom, everyone gains,” said Pomellato.
As part of its commitment to combat domestic violence, Pomellato has also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and for the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
More on Majors
The Latest
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
ColumnistsSep 11, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
