CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionMajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse
“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Pomellato’s ninth annual International Women’s Day video stars (clockwise from top left) Amelia Gray, Kerry Washington, Jane Fonda, Benedetta Porcaroli, Isabella Ferrari, Sara Nuru, Mayu Ishikawa, Andy Díaz, Angélique Gérard, Pomellato CEO Sabina Belli, Paco León, and Michelle Monaghan.
Milan—Pomellato has released its ninth annual campaign in honor of International Women’s Day (IWD) on March 8th, focusing this year on economic abuse.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The notable figures from around the world that Pomellato invited to share its message are:
Jane Fonda, an activist and Academy Award-winning actress who has starred in its IWD campaigns previously;
Kerry Washington, an actress, producer, director, author, and activist;
Actress Michelle Monaghan;
Italian actress Benedetta Porcaroli;
Isabella Ferrari, an Italian actress and ambassador for Save the Children;
Amelia Gray, a model and mental health advocate;
Sara Nuru, a German model, entrepreneur, and social advocate;
Angélique Gérard, a French tech leader and author;
Mayu Ishikawa, captain of Japan’s women’s national volleyball team;
Paco León, a Spanish actor, director, producer, and screenwriter;
Andy Díaz, a Cuban-born Italian triple jumper champion; and
Belli.
The Price of Freedom video is a call to action, encouraging people to recognize economic abuse and break the silence.
“Financial independence is not just about money. It is about dignity. It is about choice. It is a fundamental human right. When women step into economic freedom, everyone gains,” said Pomellato.
As part of its commitment to combat domestic violence, Pomellato has also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and for the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
More on Majors
The Latest
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
