CollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ NecklaceMajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign
The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
Pomellato released its eighth annual campaign for International Women’s Day, starring, (from top left) Jane Fonda, Mariska Hargitay, Laura Harrier, Mattia Furlani, Pomellato CEO Sabina Belli, America Ferrara, and Gianvito Martino.
Milan—Pomellato has released its eighth annual video in honor of International Women’s Day (IWD), which will be celebrated on March 8.
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
Related stories will be right here …
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
The campaign both shines a light on the issue and shares actionable steps that can be taken.
Speak out, break the silence, and listen to survivors, said the video, urging viewers to be watchful, compassionate, and unafraid to step in.
“Let us work toward a future where domestic violence is no longer a shadow over our homes, our communities, and in our hearts,” said Fonda.
“And, one day, when we look back, we will know that this was the moment we chose to rewrite history,” added Hargitay.
The video emphasizes that real change is possible through society’s collective action, said Pomellato, and it requires men to be active allies and join women in solidarity.
Pomellato also outlined how society can better acknowledge this problem.
“We must amplify survivors’ voices and honor their truth while actively dismantling the culture of silence, challenging harmful norms, and ensuring perpetrators face real consequences; only through unwavering accountability and stronger legal protections—from our homes to our workplaces—can we create lasting change,” the company said.
Pomellato also highlighted the importance of connecting survivors to a network of support services, shelters, and advocacy groups while surrounding them with a supportive community.
As part of its work to combat domestic violence, Pomellato also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
More on Majors
The Latest
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
