Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign
The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
The campaign both shines a light on the issue and shares actionable steps that can be taken.
Speak out, break the silence, and listen to survivors, said the video, urging viewers to be watchful, compassionate, and unafraid to step in.
“Let us work toward a future where domestic violence is no longer a shadow over our homes, our communities, and in our hearts,” said Fonda.
“And, one day, when we look back, we will know that this was the moment we chose to rewrite history,” added Hargitay.
The video emphasizes that real change is possible through society’s collective action, said Pomellato, and it requires men to be active allies and join women in solidarity.
Pomellato also outlined how society can better acknowledge this problem.
“We must amplify survivors’ voices and honor their truth while actively dismantling the culture of silence, challenging harmful norms, and ensuring perpetrators face real consequences; only through unwavering accountability and stronger legal protections—from our homes to our workplaces—can we create lasting change,” the company said.
Pomellato also highlighted the importance of connecting survivors to a network of support services, shelters, and advocacy groups while surrounding them with a supportive community.
As part of its work to combat domestic violence, Pomellato also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
The Latest

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.