CollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ NecklaceMajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign
The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
Pomellato released its eighth annual campaign for International Women’s Day, starring, (from top left) Jane Fonda, Mariska Hargitay, Laura Harrier, Mattia Furlani, Pomellato CEO Sabina Belli, America Ferrara, and Gianvito Martino.
Milan—Pomellato has released its eighth annual video in honor of International Women’s Day (IWD), which will be celebrated on March 8.
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
Related stories will be right here …
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
The campaign both shines a light on the issue and shares actionable steps that can be taken.
Speak out, break the silence, and listen to survivors, said the video, urging viewers to be watchful, compassionate, and unafraid to step in.
“Let us work toward a future where domestic violence is no longer a shadow over our homes, our communities, and in our hearts,” said Fonda.
“And, one day, when we look back, we will know that this was the moment we chose to rewrite history,” added Hargitay.
The video emphasizes that real change is possible through society’s collective action, said Pomellato, and it requires men to be active allies and join women in solidarity.
Pomellato also outlined how society can better acknowledge this problem.
“We must amplify survivors’ voices and honor their truth while actively dismantling the culture of silence, challenging harmful norms, and ensuring perpetrators face real consequences; only through unwavering accountability and stronger legal protections—from our homes to our workplaces—can we create lasting change,” the company said.
Pomellato also highlighted the importance of connecting survivors to a network of support services, shelters, and advocacy groups while surrounding them with a supportive community.
As part of its work to combat domestic violence, Pomellato also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
