CollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ NecklaceMajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign
The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
Pomellato released its eighth annual campaign for International Women’s Day, starring, (from top left) Jane Fonda, Mariska Hargitay, Laura Harrier, Mattia Furlani, Pomellato CEO Sabina Belli, America Ferrara, and Gianvito Martino.
Milan—Pomellato has released its eighth annual video in honor of International Women’s Day (IWD), which will be celebrated on March 8.
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
Related stories will be right here …
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
The campaign both shines a light on the issue and shares actionable steps that can be taken.
Speak out, break the silence, and listen to survivors, said the video, urging viewers to be watchful, compassionate, and unafraid to step in.
“Let us work toward a future where domestic violence is no longer a shadow over our homes, our communities, and in our hearts,” said Fonda.
“And, one day, when we look back, we will know that this was the moment we chose to rewrite history,” added Hargitay.
The video emphasizes that real change is possible through society’s collective action, said Pomellato, and it requires men to be active allies and join women in solidarity.
Pomellato also outlined how society can better acknowledge this problem.
“We must amplify survivors’ voices and honor their truth while actively dismantling the culture of silence, challenging harmful norms, and ensuring perpetrators face real consequences; only through unwavering accountability and stronger legal protections—from our homes to our workplaces—can we create lasting change,” the company said.
Pomellato also highlighted the importance of connecting survivors to a network of support services, shelters, and advocacy groups while surrounding them with a supportive community.
As part of its work to combat domestic violence, Pomellato also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
More on Majors
The Latest
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
Weekly QuizApr 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 DaysAn across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This SummerThe retail show is open to the public and will run July 24-27.
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in BrazilThe new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet JewelsThe pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorThe Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
WatchesApr 08, 2025
Here Are the New Rolex Watches for 2025The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.
MajorsApr 08, 2025
Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.
AuctionsApr 07, 2025
182-Carat Paraíba-Type Tourmaline Heading to Auction in Hong KongBonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.
CrimeApr 07, 2025
Third Man Involved in $2.7M Smash-and-Grab Is SentencedIn March 2022, the men went into a jewelry store in Beverly Hills and smashed the display cases with sledgehammers and crowbars.
AuctionsApr 07, 2025
Sotheby’s ‘Area_51’ Watch Auction Totals $1.6MThe 51 unique watches from Sotheby’s three-day sale and immersive exhibition all found buyers, with the top lot selling for $229,955.
