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Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD Campaign
The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
Pomellato released its eighth annual campaign for International Women’s Day, starring, (from top left) Jane Fonda, Mariska Hargitay, Laura Harrier, Mattia Furlani, Pomellato CEO Sabina Belli, America Ferrara, and Gianvito Martino.
Milan—Pomellato has released its eighth annual video in honor of International Women’s Day (IWD), which will be celebrated on March 8.
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
Related stories will be right here …
The Kering-owned brand’s latest campaign calls for collective responsibility and action to end violence against women.
“Domestic violence is a collective wound that scars our entire society,” said Pomellato CEO Sabina Belli, who also appears in the campaign.
“As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality, it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change,” she said.
To help share its message, Pomellato recruited several celebrities, including:
Jane Fonda, an activist, and Academy Award-winning actress who has starred in its IWD campaigns previously;
America Ferrera, an actress, director, producer, and activist;
Mariska Hargitay, an actress, director, producer, activist, and founder of the NGO The Joyful Heart Foundation;
Actress Laura Harrier;
Olympic athlete Mattia Furlani; and
Gianvito Martino, a professor at Vita-Salute San Raffaele University in Milan.
The video emphasizes a sobering statistic, that one in three women experience domestic violence, and highlights the difficult choices women in this situation face.
“The devastating choice between speaking up and reliving trauma, or remaining voiceless, traps many survivors in what Belli calls ‘a silent epidemic,’” said Pomellato.
The video emphasizes that domestic violence is not a “private issue,” and that accountability must be non-negotiable.
The campaign both shines a light on the issue and shares actionable steps that can be taken.
Speak out, break the silence, and listen to survivors, said the video, urging viewers to be watchful, compassionate, and unafraid to step in.
“Let us work toward a future where domestic violence is no longer a shadow over our homes, our communities, and in our hearts,” said Fonda.
“And, one day, when we look back, we will know that this was the moment we chose to rewrite history,” added Hargitay.
The video emphasizes that real change is possible through society’s collective action, said Pomellato, and it requires men to be active allies and join women in solidarity.
Pomellato also outlined how society can better acknowledge this problem.
“We must amplify survivors’ voices and honor their truth while actively dismantling the culture of silence, challenging harmful norms, and ensuring perpetrators face real consequences; only through unwavering accountability and stronger legal protections—from our homes to our workplaces—can we create lasting change,” the company said.
Pomellato also highlighted the importance of connecting survivors to a network of support services, shelters, and advocacy groups while surrounding them with a supportive community.
As part of its work to combat domestic violence, Pomellato also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
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