CollectionsFeb 28, 2025
Piece of the Week: Ironhorse Quillwork EarringsCollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ Necklace
The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.
With International Women’s Day coming up on Saturday, it’s a must to feature an empowering statement piece like Yeprem’s “Golden Strada” necklace.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The campaign is “all about women setting the rules, taking the shots, and owning every move they make,” said Yeprem.
You Play the Game depicts a woman playing pool while styled in the collection and is intended to send the message that strength is not about following but about leading the game with confidence and purpose.
The campaign launched across Yeprem’s social media on Feb. 22 and will conclude on International Women’s Day with a message celebrating empowerment from Creative Director Virna Chakardemian.
The message will be, “The final shot is yours—own it, take it, win it. The game doesn’t play you; you play the game.”
The Golden Strada statement necklace retails for $56,000.
The entire Golden Strada collection debuted in 2016 and is available on the Yeprem website.
More on Collections
The Latest
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
