CollectionsFeb 28, 2025
Piece of the Week: Ironhorse Quillwork EarringsCollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ Necklace
The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.
With International Women’s Day coming up on Saturday, it’s a must to feature an empowering statement piece like Yeprem’s “Golden Strada” necklace.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The campaign is “all about women setting the rules, taking the shots, and owning every move they make,” said Yeprem.
You Play the Game depicts a woman playing pool while styled in the collection and is intended to send the message that strength is not about following but about leading the game with confidence and purpose.
The campaign launched across Yeprem’s social media on Feb. 22 and will conclude on International Women’s Day with a message celebrating empowerment from Creative Director Virna Chakardemian.
The message will be, “The final shot is yours—own it, take it, win it. The game doesn’t play you; you play the game.”
The Golden Strada statement necklace retails for $56,000.
The entire Golden Strada collection debuted in 2016 and is available on the Yeprem website.
Editors' Picks
Sponsored by
More on Collections
The Latest
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
