CollectionsFeb 28, 2025
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Piece of the Week: Yeprem’s ‘Golden Strada’ Necklace
The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.
With International Women’s Day coming up on Saturday, it’s a must to feature an empowering statement piece like Yeprem’s “Golden Strada” necklace.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The 18-karat yellow gold statement necklace showcases 7.07 carats of round diamonds and 4.43 carats of marquise diamonds.
“Designed for everyday elegance, the Golden Strada statement necklace embodies confidence through its bold-yet-effortless presence,” Yeprem said.
“Its radiant glow enhances individuality, empowering the wearer through simplicity and strength.”
The necklace is part of Yeprem’s “Golden Strada” collection, which is featured in the brand’s latest social media campaign, “You Play the Game.”
The campaign, released to coincide with International Women’s Day, showcases eight statement pieces from Golden Strada designed to empower the women who wear them.
The campaign is “all about women setting the rules, taking the shots, and owning every move they make,” said Yeprem.
You Play the Game depicts a woman playing pool while styled in the collection and is intended to send the message that strength is not about following but about leading the game with confidence and purpose.
The campaign launched across Yeprem’s social media on Feb. 22 and will conclude on International Women’s Day with a message celebrating empowerment from Creative Director Virna Chakardemian.
The message will be, “The final shot is yours—own it, take it, win it. The game doesn’t play you; you play the game.”
The Golden Strada statement necklace retails for $56,000.
The entire Golden Strada collection debuted in 2016 and is available on the Yeprem website.
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