MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayCollectionsSep 03, 2024
Zales, Prince Debut US Open-Inspired Collection
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
Zales teamed up with sporting goods brand Prince on a tennis-inspired capsule collection in time for the U.S. Open.
Akron, Ohio—Zales has partnered with sporting goods brand Prince on a tennis-inspired capsule collection in celebration of the U.S. Open.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
Zales and sporting goods company Prince have a new capsule collection for tennis fans.
The collection includes classic tennis bracelets.
The “P” on the clasp is a nod to the “P” on the head and handle of Prince’s tennis rackets.
The collection also features necklaces and bracelets with tennis rackets and tennis balls.
“We’ve absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales.
“In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”
The Signet Jewelers-owned banner also will be sponsoring select players during the U.S. Open matches, putting its logo on players’ uniforms, including a special player patch.
As it celebrates its 100th anniversary, the jewelry store chain said its activations around the U.S. Open aim to “imbed Zales at the intersection of fashion, sports, and culture to attract a younger consumer.”
Zales also will have a targeted influencer campaign, looking to reach Gen Z and millennial audiences.
Matthew Salter, executive vice president of partnership and marketing at Prince’s parent company Authentic, described Prince as both a brand and a lifestyle.
“This collaboration with Zales captures the blend of elegance and energy of tennis, which we also want to inspire in our community,” said Salter.
“Together, the two brands are bringing elevated fashion to an unexpected place while maintaining the spirit of the game.”
The collection is available online, ranging in price from $250 to $7,500.
In addition, Zales will showcase something special in its suite at the U.S. Open, which is taking place now through Sept. 8 in New York.
Zales and Prince collaborated on a custom, branded tennis racket set with more than 205 total carats of natural diamonds sourced from De Beers Group and valued at $2.5 million.
This custom tennis racket is set with more than 205 total carats of diamonds.
Co-branded mailers from Zales and Prince invited content creators to a private luxury suite to experience the U.S. Open and see the racket, said a Zales spokesperson.
The racket features 794 diamonds, ranging in clarity from VVS to SI, in five shapes: round, oval, emerald, pear, and marquise.
The grip of the racket has 621 diamonds while the strings hold 173 diamonds.
It will be at the Zales U.S. Open suite for attendees to view and photograph and also will show up around New York City over the course of the tournament, said Zales.
More on Collections
The Latest
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
