MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayCollectionsSep 03, 2024
Zales, Prince Debut US Open-Inspired Collection
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
Zales teamed up with sporting goods brand Prince on a tennis-inspired capsule collection in time for the U.S. Open.
Akron, Ohio—Zales has partnered with sporting goods brand Prince on a tennis-inspired capsule collection in celebration of the U.S. Open.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
Zales and sporting goods company Prince have a new capsule collection for tennis fans.
The collection includes classic tennis bracelets.
The “P” on the clasp is a nod to the “P” on the head and handle of Prince’s tennis rackets.
The collection also features necklaces and bracelets with tennis rackets and tennis balls.
“We’ve absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales.
“In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”
The Signet Jewelers-owned banner also will be sponsoring select players during the U.S. Open matches, putting its logo on players’ uniforms, including a special player patch.
As it celebrates its 100th anniversary, the jewelry store chain said its activations around the U.S. Open aim to “imbed Zales at the intersection of fashion, sports, and culture to attract a younger consumer.”
Zales also will have a targeted influencer campaign, looking to reach Gen Z and millennial audiences.
Matthew Salter, executive vice president of partnership and marketing at Prince’s parent company Authentic, described Prince as both a brand and a lifestyle.
“This collaboration with Zales captures the blend of elegance and energy of tennis, which we also want to inspire in our community,” said Salter.
“Together, the two brands are bringing elevated fashion to an unexpected place while maintaining the spirit of the game.”
The collection is available online, ranging in price from $250 to $7,500.
In addition, Zales will showcase something special in its suite at the U.S. Open, which is taking place now through Sept. 8 in New York.
Zales and Prince collaborated on a custom, branded tennis racket set with more than 205 total carats of natural diamonds sourced from De Beers Group and valued at $2.5 million.
This custom tennis racket is set with more than 205 total carats of diamonds.
Co-branded mailers from Zales and Prince invited content creators to a private luxury suite to experience the U.S. Open and see the racket, said a Zales spokesperson.
The racket features 794 diamonds, ranging in clarity from VVS to SI, in five shapes: round, oval, emerald, pear, and marquise.
The grip of the racket has 621 diamonds while the strings hold 173 diamonds.
It will be at the Zales U.S. Open suite for attendees to view and photograph and also will show up around New York City over the course of the tournament, said Zales.
More on Collections
The Latest
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
