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Zales, Prince Debut US Open-Inspired Collection
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
Zales teamed up with sporting goods brand Prince on a tennis-inspired capsule collection in time for the U.S. Open.
Akron, Ohio—Zales has partnered with sporting goods brand Prince on a tennis-inspired capsule collection in celebration of the U.S. Open.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
The 14-piece collection includes tennis necklaces and bracelets, as well as necklaces and bracelets featuring tennis balls and rackets.
The pieces have a “P” detail at the clasp, a nod to the Prince logo.
The jewelry is available in silver and 14-karat yellow and white gold, with both natural and lab-grown diamonds.
Zales and sporting goods company Prince have a new capsule collection for tennis fans.
The collection includes classic tennis bracelets.
The “P” on the clasp is a nod to the “P” on the head and handle of Prince’s tennis rackets.
The collection also features necklaces and bracelets with tennis rackets and tennis balls.
“We’ve absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales.
“In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”
The Signet Jewelers-owned banner also will be sponsoring select players during the U.S. Open matches, putting its logo on players’ uniforms, including a special player patch.
As it celebrates its 100th anniversary, the jewelry store chain said its activations around the U.S. Open aim to “imbed Zales at the intersection of fashion, sports, and culture to attract a younger consumer.”
Zales also will have a targeted influencer campaign, looking to reach Gen Z and millennial audiences.
Matthew Salter, executive vice president of partnership and marketing at Prince’s parent company Authentic, described Prince as both a brand and a lifestyle.
“This collaboration with Zales captures the blend of elegance and energy of tennis, which we also want to inspire in our community,” said Salter.
“Together, the two brands are bringing elevated fashion to an unexpected place while maintaining the spirit of the game.”
The collection is available online, ranging in price from $250 to $7,500.
In addition, Zales will showcase something special in its suite at the U.S. Open, which is taking place now through Sept. 8 in New York.
Zales and Prince collaborated on a custom, branded tennis racket set with more than 205 total carats of natural diamonds sourced from De Beers Group and valued at $2.5 million.
This custom tennis racket is set with more than 205 total carats of diamonds.
Co-branded mailers from Zales and Prince invited content creators to a private luxury suite to experience the U.S. Open and see the racket, said a Zales spokesperson.
The racket features 794 diamonds, ranging in clarity from VVS to SI, in five shapes: round, oval, emerald, pear, and marquise.
The grip of the racket has 621 diamonds while the strings hold 173 diamonds.
It will be at the Zales U.S. Open suite for attendees to view and photograph and also will show up around New York City over the course of the tournament, said Zales.
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