From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues
Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Brought To You By Jewelers of America
Right now, with broad tariffs of 10 percent hitting our trading partners globally—and the potential threat of higher rates to come as soon as August 1—the jewelry industry is facing an “all hands-on deck” crisis. It will take a robust, sustained, and focused lobbying effort in Washington, D.C. to protect jewelry businesses.
In May, JA sent letters and its position paper on tariffs to key Trump Administration officials, outlining why the tariffs are damaging to the industry and asking for an exemption for diamonds and finished fine jewelry. The work continues as we plan for our annual fly-in to Washington, D.C. on September 17, 2025.
An Advocate for the Jewelry Industry
We have also supported measures that help jewelers, like tax cuts, sales tax fairness and legislation to fight retail crime. To that end, we joined with other groups in helping to overturn a Supreme Court ruling that had hampered states’ abilities to collect sales tax on online purchases and we are currently working to get bipartisan support for legislation in the House and Senate to address retail crime.
How You Can Have an Impact
- Join Jewelers of America: If you are not already a Jewelers of America member, now is the time to join.
- Join JAPAC: Become a member to grow the industry's influence. As a non-profit trade organization, the association started JAPAC as a separate segregated fund/PAC in accordance with election laws. It is funded by voluntary donations from individuals affiliated with Jewelers of America and its members. You must be a Jewelers of America member to support JAPAC.
- Speak Up on Tariffs: Share your stories on how tariffs are already impacting your business through JA’s short online form.
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Get Involved: For questions about JA advocacy, including our annual fly-in to Washington, D.C., reach out to Susan Posnock, JA’s Director of Public Affairs & Education at sposnock@jewelers.org.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.
























