Social media experts spoke about protecting brand reputation through behaving mindfully online.
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues
Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Brought To You By Jewelers of America
Right now, with broad tariffs of 10 percent hitting our trading partners globally—and the potential threat of higher rates to come as soon as August 1—the jewelry industry is facing an “all hands-on deck” crisis. It will take a robust, sustained, and focused lobbying effort in Washington, D.C. to protect jewelry businesses.
In May, JA sent letters and its position paper on tariffs to key Trump Administration officials, outlining why the tariffs are damaging to the industry and asking for an exemption for diamonds and finished fine jewelry. The work continues as we plan for our annual fly-in to Washington, D.C. on September 17, 2025.
An Advocate for the Jewelry Industry
We have also supported measures that help jewelers, like tax cuts, sales tax fairness and legislation to fight retail crime. To that end, we joined with other groups in helping to overturn a Supreme Court ruling that had hampered states’ abilities to collect sales tax on online purchases and we are currently working to get bipartisan support for legislation in the House and Senate to address retail crime.
How You Can Have an Impact
- Join Jewelers of America: If you are not already a Jewelers of America member, now is the time to join.
- Join JAPAC: Become a member to grow the industry's influence. As a non-profit trade organization, the association started JAPAC as a separate segregated fund/PAC in accordance with election laws. It is funded by voluntary donations from individuals affiliated with Jewelers of America and its members. You must be a Jewelers of America member to support JAPAC.
- Speak Up on Tariffs: Share your stories on how tariffs are already impacting your business through JA’s short online form.
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Get Involved: For questions about JA advocacy, including our annual fly-in to Washington, D.C., reach out to Susan Posnock, JA’s Director of Public Affairs & Education at sposnock@jewelers.org.
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