The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues
Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Brought To You By Jewelers of America
Right now, with broad tariffs of 10 percent hitting our trading partners globally—and the potential threat of higher rates to come as soon as August 1—the jewelry industry is facing an “all hands-on deck” crisis. It will take a robust, sustained, and focused lobbying effort in Washington, D.C. to protect jewelry businesses.
In May, JA sent letters and its position paper on tariffs to key Trump Administration officials, outlining why the tariffs are damaging to the industry and asking for an exemption for diamonds and finished fine jewelry. The work continues as we plan for our annual fly-in to Washington, D.C. on September 17, 2025.
An Advocate for the Jewelry Industry
We have also supported measures that help jewelers, like tax cuts, sales tax fairness and legislation to fight retail crime. To that end, we joined with other groups in helping to overturn a Supreme Court ruling that had hampered states’ abilities to collect sales tax on online purchases and we are currently working to get bipartisan support for legislation in the House and Senate to address retail crime.
How You Can Have an Impact
- Join Jewelers of America: If you are not already a Jewelers of America member, now is the time to join.
- Join JAPAC: Become a member to grow the industry's influence. As a non-profit trade organization, the association started JAPAC as a separate segregated fund/PAC in accordance with election laws. It is funded by voluntary donations from individuals affiliated with Jewelers of America and its members. You must be a Jewelers of America member to support JAPAC.
- Speak Up on Tariffs: Share your stories on how tariffs are already impacting your business through JA’s short online form.
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Get Involved: For questions about JA advocacy, including our annual fly-in to Washington, D.C., reach out to Susan Posnock, JA’s Director of Public Affairs & Education at sposnock@jewelers.org.
The Latest

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Submit your pieces for a chance to win in this year's competition.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.


Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.























