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Bulova’s New Collection Honors Tony Bennett
The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Bulova’s new watch collection celebrates music icon Tony Bennett, who died in 2023 at age 96.
New York—Bulova has debuted the first watch in a new collection honoring the late music legend Tony Bennett.
The “We Are All Here” watch was inspired by Bennett’s timeless music, remarkable life, and enduring values, said Bulova.
This first watch in the series honors his legacy and his moral compass, celebrating one chapter in the journey of a man who was present for some of the 20th century’s most pivotal moments.
The watch’s name is a reference to what Bennett said to fellow musician Ella Fitzgerald when they attended the 1965 civil rights march in Selma, Alabama, led by Martin Luther King Jr.
“We are all here,” Bennett told the singer.
The watch is a tribute to Bennett’s commitment to justice, equality, and humanity, said Bulova, and the words served as a reminder that time and progress are always connected.
“This watch is a symbol of conscience, culture, and the courage to do what’s right,” Bulova said.
The phrase “We Are All Here” and his signature are etched on the caseback.
The watch has classic design elements of the 1980s, when Bennett staged his comeback.
There are three versions available, ranging in price from $495 to $595.
The “We Are All Here” watch was inspired by Bennett’s timeless music, remarkable life, and enduring values, said Bulova.
This first watch in the series honors his legacy and his moral compass, celebrating one chapter in the journey of a man who was present for some of the 20th century’s most pivotal moments.
The watch’s name is a reference to what Bennett said to fellow musician Ella Fitzgerald when they attended the 1965 civil rights march in Selma, Alabama, led by Martin Luther King Jr.
“We are all here,” Bennett told the singer.
The watch is a tribute to Bennett’s commitment to justice, equality, and humanity, said Bulova, and the words served as a reminder that time and progress are always connected.
“This watch is a symbol of conscience, culture, and the courage to do what’s right,” Bulova said.
The phrase “We Are All Here” and his signature are etched on the caseback.
The watch has classic design elements of the 1980s, when Bennett staged his comeback.
There are three versions available, ranging in price from $495 to $595.
The “We Are All Here” watch with a gold-tone stainless steel case, a black dial, and a brown embossed Teju lizard leather strap ($495)
The “We Are All Here” watch with a silver-tone stainless steel case, a champagne dial, and a stainless steel bracelet ($525)
The “We Are All Here” watch with a gold-tone stainless steel case, a silver-tone dial, and a gold-tone stainless steel bracelet ($595)
The stainless steel case, available in gold-tone and silver-tone, has a sleek, angular silhouette with polished faceting.
The dial, available in black, silver-tone, and champagne, is accented by gold-tone or silver-tone hands and markers.
The seconds hand counterbalance is shaped like Bennett’s signature folded pocket square.
The watch is available with a brown embossed Teju lizard leather strap or gold-tone or silver-tone stainless steel bracelet.
“Tony Bennett was a man of rare grace, immense talent, and unshakable integrity,” said Jeffrey Cohen, president of Citizen Watch America.
Bennett was also a World War II veteran who fought in the Battle of the Bulge and participated in the liberation of a concentration camp, according to his website.
“As a fellow New York icon, he shared Bulova’s commitment to artistry and longevity. Each piece in this collection is designed to honor his legacy in a way that lives on, minute by minute.”
The collection was created in collaboration with brand and legacy management company Iconoclast.
“Bulova and Tony share a deep lineage rooted in New York City, a reverence for craft, and an instinct for timelessness. This collaboration represents not just a tribute, but a continuation of Tony’s enduring spirit,” said Olivier Chastan, founder and CEO of Iconoclast.
“As we approach what would have been Tony’s 100th year, this watch is just the beginning of a broader celebration of his life and influence,” said Jamie Burgess, head of brand partnerships at Iconoclast.
The watch is available via Bulova’s website and select retailers, with more releases in the collection planned for later this year.
A portion of proceeds will benefit the Frank Sinatra School of the Arts, a public high school in Astoria, New York, that Sinatra and his wife Susan founded in 2001 to continue their mission to inspire the next generation of artists.
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