WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles WatchesAug 07, 2025
Bulova’s New Collection Honors Tony Bennett
The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Bulova’s new watch collection celebrates music icon Tony Bennett, who died in 2023 at age 96.
New York—Bulova has debuted the first watch in a new collection honoring the late music legend Tony Bennett.
The “We Are All Here” watch was inspired by Bennett’s timeless music, remarkable life, and enduring values, said Bulova.
This first watch in the series honors his legacy and his moral compass, celebrating one chapter in the journey of a man who was present for some of the 20th century’s most pivotal moments.
The watch’s name is a reference to what Bennett said to fellow musician Ella Fitzgerald when they attended the 1965 civil rights march in Selma, Alabama, led by Martin Luther King Jr.
“We are all here,” Bennett told the singer.
The watch is a tribute to Bennett’s commitment to justice, equality, and humanity, said Bulova, and the words served as a reminder that time and progress are always connected.
“This watch is a symbol of conscience, culture, and the courage to do what’s right,” Bulova said.
The phrase “We Are All Here” and his signature are etched on the caseback.
The watch has classic design elements of the 1980s, when Bennett staged his comeback.
There are three versions available, ranging in price from $495 to $595.
The “We Are All Here” watch was inspired by Bennett’s timeless music, remarkable life, and enduring values, said Bulova.
This first watch in the series honors his legacy and his moral compass, celebrating one chapter in the journey of a man who was present for some of the 20th century’s most pivotal moments.
The watch’s name is a reference to what Bennett said to fellow musician Ella Fitzgerald when they attended the 1965 civil rights march in Selma, Alabama, led by Martin Luther King Jr.
“We are all here,” Bennett told the singer.
The watch is a tribute to Bennett’s commitment to justice, equality, and humanity, said Bulova, and the words served as a reminder that time and progress are always connected.
“This watch is a symbol of conscience, culture, and the courage to do what’s right,” Bulova said.
The phrase “We Are All Here” and his signature are etched on the caseback.
The watch has classic design elements of the 1980s, when Bennett staged his comeback.
There are three versions available, ranging in price from $495 to $595.
The “We Are All Here” watch with a gold-tone stainless steel case, a black dial, and a brown embossed Teju lizard leather strap ($495)
The “We Are All Here” watch with a silver-tone stainless steel case, a champagne dial, and a stainless steel bracelet ($525)
The “We Are All Here” watch with a gold-tone stainless steel case, a silver-tone dial, and a gold-tone stainless steel bracelet ($595)
The stainless steel case, available in gold-tone and silver-tone, has a sleek, angular silhouette with polished faceting.
The dial, available in black, silver-tone, and champagne, is accented by gold-tone or silver-tone hands and markers.
The seconds hand counterbalance is shaped like Bennett’s signature folded pocket square.
The watch is available with a brown embossed Teju lizard leather strap or gold-tone or silver-tone stainless steel bracelet.
“Tony Bennett was a man of rare grace, immense talent, and unshakable integrity,” said Jeffrey Cohen, president of Citizen Watch America.
Bennett was also a World War II veteran who fought in the Battle of the Bulge and participated in the liberation of a concentration camp, according to his website.
“As a fellow New York icon, he shared Bulova’s commitment to artistry and longevity. Each piece in this collection is designed to honor his legacy in a way that lives on, minute by minute.”
The collection was created in collaboration with brand and legacy management company Iconoclast.
“Bulova and Tony share a deep lineage rooted in New York City, a reverence for craft, and an instinct for timelessness. This collaboration represents not just a tribute, but a continuation of Tony’s enduring spirit,” said Olivier Chastan, founder and CEO of Iconoclast.
“As we approach what would have been Tony’s 100th year, this watch is just the beginning of a broader celebration of his life and influence,” said Jamie Burgess, head of brand partnerships at Iconoclast.
The watch is available via Bulova’s website and select retailers, with more releases in the collection planned for later this year.
A portion of proceeds will benefit the Frank Sinatra School of the Arts, a public high school in Astoria, New York, that Sinatra and his wife Susan founded in 2001 to continue their mission to inspire the next generation of artists.
More on Watches
The Latest
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
