WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesWatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco Watches
The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
On the left is Bulova’s “150 Art Deco Miss America” timepiece with a silver-toned stainless steel case set with deep blue lab-grown sapphires ($1,950), and on the right is the “150 Art Deco” pocket watch with a sterling silver dial, central engravings, and blue hands ($2,950).
New York—Bulova is celebrating its 150th anniversary by looking to the past for inspiration.
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
Related stories will be right here …
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
The second piece in the 150 Art Deco collection is a pocket watch.
The “150 Art Deco” pocket watch comes from Bulova’s Archive Series, as it was inspired by the original piece’s vintage 1920s design.
The pocket watch is on a 15.80-inch custom link chain, powered by a self-winding Swiss mechanical movement with 21 jewels and a 62-hour power reserve.
Its sterling silver dial pays homage to early Bulova artisans, the brand said, as it features intricate central engravings, bold numerals, and blue hands over a brushed hour ring.
The timepiece retails for $2,950 and is set to debut on April 5, with only 350 pieces available worldwide.
Each style in the 150 Art Deco collection includes an engraved caseback.
The 150 Art Deco Miss America timepiece and the 150 Art Deco pocket watch both display an engraved Bulova 150th anniversary logo and are individually numbered.
Both timepieces come in a custom case with a storybook detailing Bulova’s Art Deco legacy.
The 150 Art Deco collection is available on the Bulova website.
More on Watches
The Latest
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
