WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesWatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco Watches
The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
On the left is Bulova’s “150 Art Deco Miss America” timepiece with a silver-toned stainless steel case set with deep blue lab-grown sapphires ($1,950), and on the right is the “150 Art Deco” pocket watch with a sterling silver dial, central engravings, and blue hands ($2,950).
New York—Bulova is celebrating its 150th anniversary by looking to the past for inspiration.
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
Related stories will be right here …
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
The second piece in the 150 Art Deco collection is a pocket watch.
The “150 Art Deco” pocket watch comes from Bulova’s Archive Series, as it was inspired by the original piece’s vintage 1920s design.
The pocket watch is on a 15.80-inch custom link chain, powered by a self-winding Swiss mechanical movement with 21 jewels and a 62-hour power reserve.
Its sterling silver dial pays homage to early Bulova artisans, the brand said, as it features intricate central engravings, bold numerals, and blue hands over a brushed hour ring.
The timepiece retails for $2,950 and is set to debut on April 5, with only 350 pieces available worldwide.
Each style in the 150 Art Deco collection includes an engraved caseback.
The 150 Art Deco Miss America timepiece and the 150 Art Deco pocket watch both display an engraved Bulova 150th anniversary logo and are individually numbered.
Both timepieces come in a custom case with a storybook detailing Bulova’s Art Deco legacy.
The 150 Art Deco collection is available on the Bulova website.
Editors' Picks
Sponsored by
More on Watches
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
