WatchesMar 24, 2025
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Bulova Celebrates 150th Anniversary With Art Deco Watches
The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
On the left is Bulova’s “150 Art Deco Miss America” timepiece with a silver-toned stainless steel case set with deep blue lab-grown sapphires ($1,950), and on the right is the “150 Art Deco” pocket watch with a sterling silver dial, central engravings, and blue hands ($2,950).
New York—Bulova is celebrating its 150th anniversary by looking to the past for inspiration.
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
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In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
The second piece in the 150 Art Deco collection is a pocket watch.
The “150 Art Deco” pocket watch comes from Bulova’s Archive Series, as it was inspired by the original piece’s vintage 1920s design.
The pocket watch is on a 15.80-inch custom link chain, powered by a self-winding Swiss mechanical movement with 21 jewels and a 62-hour power reserve.
Its sterling silver dial pays homage to early Bulova artisans, the brand said, as it features intricate central engravings, bold numerals, and blue hands over a brushed hour ring.
The timepiece retails for $2,950 and is set to debut on April 5, with only 350 pieces available worldwide.
Each style in the 150 Art Deco collection includes an engraved caseback.
The 150 Art Deco Miss America timepiece and the 150 Art Deco pocket watch both display an engraved Bulova 150th anniversary logo and are individually numbered.
Both timepieces come in a custom case with a storybook detailing Bulova’s Art Deco legacy.
The 150 Art Deco collection is available on the Bulova website.
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