WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesWatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco Watches
The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
On the left is Bulova’s “150 Art Deco Miss America” timepiece with a silver-toned stainless steel case set with deep blue lab-grown sapphires ($1,950), and on the right is the “150 Art Deco” pocket watch with a sterling silver dial, central engravings, and blue hands ($2,950).
New York—Bulova is celebrating its 150th anniversary by looking to the past for inspiration.
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
Related stories will be right here …
In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
The second piece in the 150 Art Deco collection is a pocket watch.
The “150 Art Deco” pocket watch comes from Bulova’s Archive Series, as it was inspired by the original piece’s vintage 1920s design.
The pocket watch is on a 15.80-inch custom link chain, powered by a self-winding Swiss mechanical movement with 21 jewels and a 62-hour power reserve.
Its sterling silver dial pays homage to early Bulova artisans, the brand said, as it features intricate central engravings, bold numerals, and blue hands over a brushed hour ring.
The timepiece retails for $2,950 and is set to debut on April 5, with only 350 pieces available worldwide.
Each style in the 150 Art Deco collection includes an engraved caseback.
The 150 Art Deco Miss America timepiece and the 150 Art Deco pocket watch both display an engraved Bulova 150th anniversary logo and are individually numbered.
Both timepieces come in a custom case with a storybook detailing Bulova’s Art Deco legacy.
The 150 Art Deco collection is available on the Bulova website.
More on Watches
The Latest
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
