Bulova Celebrates 150th Anniversary With Art Deco Watches
The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

In honor of the milestone anniversary, the watch brand has debuted its limited-edition “150 Art Deco” collection, reimagining Bulova’s archival designs.
The collection is not only a tribute to Bulova’s craftsmanship, innovation, and timeless design but also to its Art Deco heritage, the brand said.
“The Art Deco era represents one of the most iconic and influential periods in Bulova’s history, a time defined by bold design, innovation, and cultural impact. For our 150th anniversary, we wanted to honor that legacy by reintroducing two standout silhouettes that truly capture the spirit of the era,” said Michael Benavente, brand managing director at Bulova.
“With these limited-edition timepieces, we’re not only paying tribute to our past, but also bringing it into the present, reimagining timeless design for the modern collector.”
A highlight of the collection is the “150 Art Deco Miss America” ladies’ watch, a reimagining of the original “Miss America” collection from 1930.
The updated version of the watch features a silver-toned stainless steel case set with six deep blue lab-created sapphires. The dial is silver-toned as well, with vintage-inspired blue hands and a brushed surface encased by a domed sapphire crystal.
The timepiece’s band is an intricate filigree expansion bracelet with a buckle closure.
The 150 Art Deco Miss America watch retails for $1,950. It debuted on Monday, with only 600 pieces produced worldwide.
The second piece in the 150 Art Deco collection is a pocket watch.
The “150 Art Deco” pocket watch comes from Bulova’s Archive Series, as it was inspired by the original piece’s vintage 1920s design.
The pocket watch is on a 15.80-inch custom link chain, powered by a self-winding Swiss mechanical movement with 21 jewels and a 62-hour power reserve.
Its sterling silver dial pays homage to early Bulova artisans, the brand said, as it features intricate central engravings, bold numerals, and blue hands over a brushed hour ring.
The timepiece retails for $2,950 and is set to debut on April 5, with only 350 pieces available worldwide.
Each style in the 150 Art Deco collection includes an engraved caseback.
The 150 Art Deco Miss America timepiece and the 150 Art Deco pocket watch both display an engraved Bulova 150th anniversary logo and are individually numbered.
Both timepieces come in a custom case with a storybook detailing Bulova’s Art Deco legacy.
The 150 Art Deco collection is available on the Bulova website.
The Latest

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.