WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesWatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super
The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Citizen created the “Marvel | Citizen Zenshin” watch ahead of the release of the new “The Fantastic Four” movie, set to hit theaters on July 25. The watch’s hands and hour markers glow in the dark (seen at right), as does the enlarged “4” at 4 o’clock, a nod to the four iconic Marvel superheroes.
New York— ‘Tis the season for people to file into (praise be!) air-conditioned movie theaters for the usual slate of summer blockbusters from familiar franchises.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
Around the dial, there are subtle nods to each of the superheroes.
The wavy lines at 12 o’clock nod to Mister Fantastic’s stretching ability, and the “invisible” box at 3 o’clock is for the Invisible Woman, while a flame for the Human Torch appears at 6 o’clock, and The Thing’s rocky exterior is represented at 9 o’clock.
The “Marvel | Citizen Zenshin” is limited to 1,100 pieces and will be available at the end of July through select retailers and the Citizen website.
It retails for $595 and comes in a collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited-edition card, and a display box.
The special watch Citizen made for the new “Fantastic Four” movie comes with a double-sided commemorative coin, a limited-edition card, and a display box.
Citizen’s collaboration with “The Fantastic Four” film, part of its ongoing partnership with The Walt Disney Company (which has owned Marvel since 2009), includes a campaign that debuted in New York City on June 16.
Spearheading the campaign is a 30-second co-branded spot that features the “Fantastic Four” watch and Citizen’s Zenshin three-hand timepiece, as well as two 15-second spots dedicated to the “Marvel | Citizen Zenshin.”
It continues with an integrated media campaign that kicks off July 1, with distribution across Disney+, Hulu, ESPN, and paid advertisements on both the Citizen and Marvel social channels.
The campaign will run through the fall and include influencer marketing, experiential retail, and a fan sweepstakes.
“Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment,” Citizen Watch America Managing Director Eric Horowitz said.
“This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
Editors' Picks
Sponsored by
More on Watches
The Latest
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
