WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesWatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super
The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Citizen created the “Marvel | Citizen Zenshin” watch ahead of the release of the new “The Fantastic Four” movie, set to hit theaters on July 25. The watch’s hands and hour markers glow in the dark (seen at right), as does the enlarged “4” at 4 o’clock, a nod to the four iconic Marvel superheroes.
New York— ‘Tis the season for people to file into (praise be!) air-conditioned movie theaters for the usual slate of summer blockbusters from familiar franchises.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
Around the dial, there are subtle nods to each of the superheroes.
The wavy lines at 12 o’clock nod to Mister Fantastic’s stretching ability, and the “invisible” box at 3 o’clock is for the Invisible Woman, while a flame for the Human Torch appears at 6 o’clock, and The Thing’s rocky exterior is represented at 9 o’clock.
The “Marvel | Citizen Zenshin” is limited to 1,100 pieces and will be available at the end of July through select retailers and the Citizen website.
It retails for $595 and comes in a collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited-edition card, and a display box.
The special watch Citizen made for the new “Fantastic Four” movie comes with a double-sided commemorative coin, a limited-edition card, and a display box.
Citizen’s collaboration with “The Fantastic Four” film, part of its ongoing partnership with The Walt Disney Company (which has owned Marvel since 2009), includes a campaign that debuted in New York City on June 16.
Spearheading the campaign is a 30-second co-branded spot that features the “Fantastic Four” watch and Citizen’s Zenshin three-hand timepiece, as well as two 15-second spots dedicated to the “Marvel | Citizen Zenshin.”
It continues with an integrated media campaign that kicks off July 1, with distribution across Disney+, Hulu, ESPN, and paid advertisements on both the Citizen and Marvel social channels.
The campaign will run through the fall and include influencer marketing, experiential retail, and a fan sweepstakes.
“Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment,” Citizen Watch America Managing Director Eric Horowitz said.
“This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
More on Watches
The Latest
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
