WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesWatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super
The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Citizen created the “Marvel | Citizen Zenshin” watch ahead of the release of the new “The Fantastic Four” movie, set to hit theaters on July 25. The watch’s hands and hour markers glow in the dark (seen at right), as does the enlarged “4” at 4 o’clock, a nod to the four iconic Marvel superheroes.
New York— ‘Tis the season for people to file into (praise be!) air-conditioned movie theaters for the usual slate of summer blockbusters from familiar franchises.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
Around the dial, there are subtle nods to each of the superheroes.
The wavy lines at 12 o’clock nod to Mister Fantastic’s stretching ability, and the “invisible” box at 3 o’clock is for the Invisible Woman, while a flame for the Human Torch appears at 6 o’clock, and The Thing’s rocky exterior is represented at 9 o’clock.
The “Marvel | Citizen Zenshin” is limited to 1,100 pieces and will be available at the end of July through select retailers and the Citizen website.
It retails for $595 and comes in a collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited-edition card, and a display box.
The special watch Citizen made for the new “Fantastic Four” movie comes with a double-sided commemorative coin, a limited-edition card, and a display box.
Citizen’s collaboration with “The Fantastic Four” film, part of its ongoing partnership with The Walt Disney Company (which has owned Marvel since 2009), includes a campaign that debuted in New York City on June 16.
Spearheading the campaign is a 30-second co-branded spot that features the “Fantastic Four” watch and Citizen’s Zenshin three-hand timepiece, as well as two 15-second spots dedicated to the “Marvel | Citizen Zenshin.”
It continues with an integrated media campaign that kicks off July 1, with distribution across Disney+, Hulu, ESPN, and paid advertisements on both the Citizen and Marvel social channels.
The campaign will run through the fall and include influencer marketing, experiential retail, and a fan sweepstakes.
“Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment,” Citizen Watch America Managing Director Eric Horowitz said.
“This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
More on Watches
The Latest
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry EmpireThree C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 StoresThe retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
