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Citizen’s New ‘Fantastic Four’ Watch Is Literally Super
The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Citizen created the “Marvel | Citizen Zenshin” watch ahead of the release of the new “The Fantastic Four” movie, set to hit theaters on July 25. The watch’s hands and hour markers glow in the dark (seen at right), as does the enlarged “4” at 4 o’clock, a nod to the four iconic Marvel superheroes.
New York— ‘Tis the season for people to file into (praise be!) air-conditioned movie theaters for the usual slate of summer blockbusters from familiar franchises.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
Around the dial, there are subtle nods to each of the superheroes.
The wavy lines at 12 o’clock nod to Mister Fantastic’s stretching ability, and the “invisible” box at 3 o’clock is for the Invisible Woman, while a flame for the Human Torch appears at 6 o’clock, and The Thing’s rocky exterior is represented at 9 o’clock.
The “Marvel | Citizen Zenshin” is limited to 1,100 pieces and will be available at the end of July through select retailers and the Citizen website.
It retails for $595 and comes in a collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited-edition card, and a display box.
The special watch Citizen made for the new “Fantastic Four” movie comes with a double-sided commemorative coin, a limited-edition card, and a display box.
Citizen’s collaboration with “The Fantastic Four” film, part of its ongoing partnership with The Walt Disney Company (which has owned Marvel since 2009), includes a campaign that debuted in New York City on June 16.
Spearheading the campaign is a 30-second co-branded spot that features the “Fantastic Four” watch and Citizen’s Zenshin three-hand timepiece, as well as two 15-second spots dedicated to the “Marvel | Citizen Zenshin.”
It continues with an integrated media campaign that kicks off July 1, with distribution across Disney+, Hulu, ESPN, and paid advertisements on both the Citizen and Marvel social channels.
The campaign will run through the fall and include influencer marketing, experiential retail, and a fan sweepstakes.
“Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment,” Citizen Watch America Managing Director Eric Horowitz said.
“This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
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