WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesWatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super
The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Citizen created the “Marvel | Citizen Zenshin” watch ahead of the release of the new “The Fantastic Four” movie, set to hit theaters on July 25. The watch’s hands and hour markers glow in the dark (seen at right), as does the enlarged “4” at 4 o’clock, a nod to the four iconic Marvel superheroes.
New York— ‘Tis the season for people to file into (praise be!) air-conditioned movie theaters for the usual slate of summer blockbusters from familiar franchises.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
There’s “Jurassic World Rebirth,” “Misson: Impossible—The Final Reckoning,” “Superman,” and, coming soon, “The Fantastic Four: First Steps.”
Inspired by the comic book series of the same name and produced by Marvel Studios, the movie tracks the adventures of Mister Fantastic (played by Pedro Pascal), the Invisible Woman (Vanessa Kirby), The Thing (Ebon Moss-Bachrach), and the Human Torch (Joseph Quinn), and Citizen has created one watch that pays homage to all four.
The “Marvel | Citizen Zenshin” watch is made in the brand’s proprietary super-light Super Titanium and features Eco-Drive technology—meaning it is powered by light and doesn’t require a battery—and a blue dial that is the same shade as the Fantastic Four’s uniforms.
Around the dial, there are subtle nods to each of the superheroes.
The wavy lines at 12 o’clock nod to Mister Fantastic’s stretching ability, and the “invisible” box at 3 o’clock is for the Invisible Woman, while a flame for the Human Torch appears at 6 o’clock, and The Thing’s rocky exterior is represented at 9 o’clock.
The “Marvel | Citizen Zenshin” is limited to 1,100 pieces and will be available at the end of July through select retailers and the Citizen website.
It retails for $595 and comes in a collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited-edition card, and a display box.
The special watch Citizen made for the new “Fantastic Four” movie comes with a double-sided commemorative coin, a limited-edition card, and a display box.
Citizen’s collaboration with “The Fantastic Four” film, part of its ongoing partnership with The Walt Disney Company (which has owned Marvel since 2009), includes a campaign that debuted in New York City on June 16.
Spearheading the campaign is a 30-second co-branded spot that features the “Fantastic Four” watch and Citizen’s Zenshin three-hand timepiece, as well as two 15-second spots dedicated to the “Marvel | Citizen Zenshin.”
It continues with an integrated media campaign that kicks off July 1, with distribution across Disney+, Hulu, ESPN, and paid advertisements on both the Citizen and Marvel social channels.
The campaign will run through the fall and include influencer marketing, experiential retail, and a fan sweepstakes.
“Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment,” Citizen Watch America Managing Director Eric Horowitz said.
“This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
More on Watches
The Latest
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
SourcingMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
