SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
WatchesApr 04, 2018
Citizen Marks 100 with a Major Partnership
The watch brand’s name will be all over one of the world’s most well-known theme parks.
Basel--Citizen is celebrating its 100th anniversary by inking a partnership with one of the world’s most well-known companies: Disney.
Under its just-announced partnership with The Walt Disney Company, Citizen becomes the official timepiece of the Walt Disney World Resort in Lake Buena Vista (Orlando), Florida and of Disneyland in Anaheim, California.
What this means is that the Citizen logo will be on all the clocks on Main Street U.S.A.—the stretch of street leading up to Cinderella’s castle—in the Magic Kingdom, on the Main Street U.S.A. clock at Disneyland, and on certain analog ride clocks (e.g., the Mad Tea Party). It also will be on select FastPass clocks in the parks.
Both Disneyworld and Disneyland will be selling Citizen watches with designs exclusive to the parks, as well as limited-edition watches produced for certain Marvel movies.
Citizen confirmed it will have additional licenses for Disney watches that can be sold outside the parks through its network of retailers, though no further details are available at this time.
At an interview conducted at the Baselworld show, Jeffrey Cohen, president of Citizen Watch America, said this is the first time a collaboration of this extent has been done in the watch category.
“It really positions Citizen as a leader in the industry,” he said, pointing out that Disney is selective about the brands with which it partners, mainly choosing large, world-class “power brands,” like Coca-Cola.
It was Disney that approached Citizen because the company wanted a global watch brand with staying power, not a brand that’s “hot for 10 minutes and goes away,” Cohen said, adding: “You see a lot of that in the industry.”
“They do their research in a big way on brands and what consumers feel about that brand.”
Citizen’s Disney partnership also makes the watch company the official timekeeper of runDisney race event weekends at Disney World in Orlando, and a sponsor of Disney Dreamers Academy, a four-day event for high schoolers held annually at Disney World.
For Marvel, the superhero-centric media company Disney acquired in 2009, Citizen is sponsoring the Marvel Minute and other digital content on Marvel.com this year, and will be a red carpet sponsor for the release of “Avengers: Infinity War,” which is set for April 27.
The watch company also will participate with Marvel in the San Diego Comic-Con this year.
The announcement of the Citizen-Disney partnership comes as Citizen celebrates its 100th anniversary.
“We sell America, we sell the people,” Cohen said.
Editors' Picks
Sponsored by
“Citizen, the name is synonymous with the people, and Citizen wants all people to enjoy its products, and Disney has the same philosophy we do.”
More on Watches
The Latest
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
