EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
WatchesApr 04, 2018
Citizen Marks 100 with a Major Partnership
The watch brand’s name will be all over one of the world’s most well-known theme parks.
Basel--Citizen is celebrating its 100th anniversary by inking a partnership with one of the world’s most well-known companies: Disney.
Under its just-announced partnership with The Walt Disney Company, Citizen becomes the official timepiece of the Walt Disney World Resort in Lake Buena Vista (Orlando), Florida and of Disneyland in Anaheim, California.
What this means is that the Citizen logo will be on all the clocks on Main Street U.S.A.—the stretch of street leading up to Cinderella’s castle—in the Magic Kingdom, on the Main Street U.S.A. clock at Disneyland, and on certain analog ride clocks (e.g., the Mad Tea Party). It also will be on select FastPass clocks in the parks.
Both Disneyworld and Disneyland will be selling Citizen watches with designs exclusive to the parks, as well as limited-edition watches produced for certain Marvel movies.
Citizen confirmed it will have additional licenses for Disney watches that can be sold outside the parks through its network of retailers, though no further details are available at this time.
At an interview conducted at the Baselworld show, Jeffrey Cohen, president of Citizen Watch America, said this is the first time a collaboration of this extent has been done in the watch category.
“It really positions Citizen as a leader in the industry,” he said, pointing out that Disney is selective about the brands with which it partners, mainly choosing large, world-class “power brands,” like Coca-Cola.
It was Disney that approached Citizen because the company wanted a global watch brand with staying power, not a brand that’s “hot for 10 minutes and goes away,” Cohen said, adding: “You see a lot of that in the industry.”
“They do their research in a big way on brands and what consumers feel about that brand.”
Citizen’s Disney partnership also makes the watch company the official timekeeper of runDisney race event weekends at Disney World in Orlando, and a sponsor of Disney Dreamers Academy, a four-day event for high schoolers held annually at Disney World.
For Marvel, the superhero-centric media company Disney acquired in 2009, Citizen is sponsoring the Marvel Minute and other digital content on Marvel.com this year, and will be a red carpet sponsor for the release of “Avengers: Infinity War,” which is set for April 27.
The watch company also will participate with Marvel in the San Diego Comic-Con this year.
The announcement of the Citizen-Disney partnership comes as Citizen celebrates its 100th anniversary.
“We sell America, we sell the people,” Cohen said.
“Citizen, the name is synonymous with the people, and Citizen wants all people to enjoy its products, and Disney has the same philosophy we do.”
More on Watches
The Latest
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
