Sourcing

De Beers Records $189M First-Half Loss

SourcingJul 31, 2025

De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Stock image of a polished diamonds being held by tweezers
De Beers Group said the natural diamond market remained challenging in the first half of the year, with sales and production down.
London—De Beers Group took a loss in the first half of 2025 after it cut rough diamond prices by a significant amount in the second quarter in order to move goods.

The diamond miner and marketer’s H1 results were released Thursday as part of the first-half report for parent company Anglo American, which is in the process of offloading the De Beers business.

De Beers mined 10.2 million carats of diamonds in the first half of 2025, a 23 percent drop from 13.3 million in the prior-year period that reflects the company’s deliberate pullback on mining in light of the decline in demand.

Production fell 26 percent in De Beers’ top-producing country, Botswana, while production was down 43 percent in Canada.

It was flat year-over-year in Namibia and South Africa. De Beers said production in South Africa, where it operates just one mine now, is expected to increase over the next few years as operations ramp up in the underground portion of Venetia. 

The company cut its full-year production forecast to 20 million-23 million carats (previously 30 million-33 million) early in the year, and that guidance remains unchanged through the first half of 2025.

First-half revenue totaled $1.95 billion, down 13 percent from $2.25 billion in first half of 2024, as rough diamond sales dropped 13 percent due to “subdued” demand and a decline in rough diamond prices.

The consolidated average realized price for rough diamonds was down 5 percent, from $164/carat in H1 2024 to $155/carat this year.

Declining prices and the impact of “stock rebalancing initiatives,” meaning assortments that were sold at lower margins in order to move out-of-balance goods purchased when prices were higher, pushed De Beers into the red in H1 2025.

The company recorded an underlying EBITDA loss of $189 million, compared with income of $300 million in the first half of 2024.

De Beers also noted that the first half of 2024 benefited from the one-off sale of an iron ore royalty right related to the Onslow Iron project in West Pilbara, Australia. 

 Related stories will be right here … 

Looking at individual markets, De Beers said that overall rough diamond trading conditions have remained “challenged” so far this year.

There is a surplus of polished diamond inventory in the midstream (cutters and polishers/traders), and both midstream and downstream (designers/retailers) players are taking a cautious approach to buying amid the general uncertainty.

As the company noted last week when releasing its Q2 production report, polished diamond prices began to stabilize in the first quarter of 2025 and trading improved, but that momentum was lost in the second quarter as President Donald Trump’s tariff announcement created “increased uncertainty.”

De Beers said consumer demand for diamond jewelry was “broadly stable” in the first half of the year.

In the United States, it’s held steady, though De Beers noted that the full impact of the tariffs has yet to be realized.

In India, diamond sales grew by double-digits while the sales decline in China appears to be slowing and demand remains “robust” in Japan and the Gulf.

De Beers also gave brief updates on its individual business units.

It said that De Beers Jewellers, its retail chain that rebranded as De Beers London at the beginning of the year, opened a flagship store in the Dubai Mall in partnership with luxury goods retail giant Chalhoub Group in April.

Plans are underway to open a De Beers London flagship store in Paris.

Forevermark, which is transitioning from a diamond brand to a finished jewelry brand with a focus on India, plans to open four new stores in Mumbai and Delhi during the second half of the year, while it continues to wind down its legacy business globally.

Though De Beers did not mention Lightbox in its first-half report, the lab-grown diamond brand—launched in 2018 in a bid to regulate prices and create differentiation from natural diamonds—is nearing its end.

As of press time Thursday morning, the Lightbox website was advertising its “Farewell Sale,” set to end today, with prices up to 85 percent off. 

It appeared to only have five styles left, with prices ranging from $70 to $1,040. 

The Latest

Stainless steel Patek Philippe Calatrava watch
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry Box

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal Problem

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Charlotte Fournet and Krizia Cucurachi
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOs

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Anne Marie Shulman
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Weekly QuizAug 27, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Photo of one of the suspects in theft of Queen Nazli’s necklace from MAK museum
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

Ethiopian paraiba tourmaline
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in Ethiopia

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Levinger & Bissenger silver floral pendant
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

Catbird First Men’s Collection Worn Well
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry Collection

The “Worn Well” collection is Catbird's take on classic men's jewelry.

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Day’s Jewelers store in Salem New Hampshire
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace Awards

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Jessica McCormack South Coast Plaza California Store Exterior
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast Store

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

Retrouvaí flying pig signet ring
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale Report

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

AGTA 17th edition gemstone information manual
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Hand pushing a shopping cart
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Boucheron Goutte Eternity Question Mark
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ Necklaces

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Harry Winston Rare Jewels of the World
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in Shanghai

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy