The jewelry giant’s holiday season revenue was up 30 percent year-over-year.
The diamond giants finished the year with sales totals topping both 2020 and 2019 levels.
With Rolex watches in short supply this year, the company turned to other luxury watch brands to bolster sales.
Its additions include an exclusive lab-grown diamond cut for Zales’ “Vera Wang True” line and a lab-grown option for Kay’s “Leo” cut.
Some question if the rough market is cooling off even as diamond jewelry sales to end consumers remain strong.
Holiday shopping may have started early again this year, said The National Retail Federation.
Both Alrosa and De Beers continue to report robust rough diamond sales fueled by strong consumer demand.
U.S. retail sales rose 0.7 percent last month, even as retailers battle supply chain struggles.
And it’s expected to stay that way for the remainder of 2021.