FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryFinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024
The company also noted record sales in the United States and a strong performance in its jewelry category.
A pair of earrings set with Swarovski Created Diamonds from the brand’s “Galaxy” collection. Swarovski posted strong sales for 2024.
Männedorf, Switzerland and Wattens, Austria—Swarovski Crystal Business announced its 2024 results via a press release on Thursday, posting strong sales and a return to profitability.
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Related stories will be right here …
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Swarovski noted a few highlights from 2024, including its presence at the Vienna Opera Ball and the Met Gala in New York where Creative Director Giovanna Engelbert unveiled Swarovski couture pieces.
The company also held its “Masters of Light” exhibition in Milan and Seoul and opened a new flagship store in Milan’s Piazza del Duomo.
Swarovski also signed a new licensing agreement with beauty company Coty to launch a line of fragrances.
While 2024 was a good year for Swarovski, 2025 marks a milestone as it celebrates its 130th anniversary, taking on the motto “130 Years of Joy.”
The milestone presents an opportunity to honor the company’s heritage while continuing to shape its current identity, said the brand.
“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor,” said Nasard.
The company said its focus in 2025 will be generating profitable growth and maintaining financial discipline while continuing to elevate the brand and the customer experience.
Swarovski Crystal Business is part of the Swarovski Group, which also contains its sister companies Swarovski Optik and Tyrolit.
The company, which is family-owned, began releasing some financial data in 2023, a move that could indicate Swarovski is ramping up to go public, analyst Paul Zimnisky told JCK online at the time.
More on Financials
The Latest
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
