Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024
The company also noted record sales in the United States and a strong performance in its jewelry category.

The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Swarovski noted a few highlights from 2024, including its presence at the Vienna Opera Ball and the Met Gala in New York where Creative Director Giovanna Engelbert unveiled Swarovski couture pieces.
The company also held its “Masters of Light” exhibition in Milan and Seoul and opened a new flagship store in Milan’s Piazza del Duomo.
Swarovski also signed a new licensing agreement with beauty company Coty to launch a line of fragrances.
While 2024 was a good year for Swarovski, 2025 marks a milestone as it celebrates its 130th anniversary, taking on the motto “130 Years of Joy.”
The milestone presents an opportunity to honor the company’s heritage while continuing to shape its current identity, said the brand.
“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor,” said Nasard.
The company said its focus in 2025 will be generating profitable growth and maintaining financial discipline while continuing to elevate the brand and the customer experience.
Swarovski Crystal Business is part of the Swarovski Group, which also contains its sister companies Swarovski Optik and Tyrolit.
The company, which is family-owned, began releasing some financial data in 2023, a move that could indicate Swarovski is ramping up to go public, analyst Paul Zimnisky told JCK online at the time.
The Latest

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The new integration allows users to manage shipments directly from the Shopify dashboard.


At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.