FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryFinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024
The company also noted record sales in the United States and a strong performance in its jewelry category.
A pair of earrings set with Swarovski Created Diamonds from the brand’s “Galaxy” collection. Swarovski posted strong sales for 2024.
Männedorf, Switzerland and Wattens, Austria—Swarovski Crystal Business announced its 2024 results via a press release on Thursday, posting strong sales and a return to profitability.
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Related stories will be right here …
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Swarovski noted a few highlights from 2024, including its presence at the Vienna Opera Ball and the Met Gala in New York where Creative Director Giovanna Engelbert unveiled Swarovski couture pieces.
The company also held its “Masters of Light” exhibition in Milan and Seoul and opened a new flagship store in Milan’s Piazza del Duomo.
Swarovski also signed a new licensing agreement with beauty company Coty to launch a line of fragrances.
While 2024 was a good year for Swarovski, 2025 marks a milestone as it celebrates its 130th anniversary, taking on the motto “130 Years of Joy.”
The milestone presents an opportunity to honor the company’s heritage while continuing to shape its current identity, said the brand.
“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor,” said Nasard.
The company said its focus in 2025 will be generating profitable growth and maintaining financial discipline while continuing to elevate the brand and the customer experience.
Swarovski Crystal Business is part of the Swarovski Group, which also contains its sister companies Swarovski Optik and Tyrolit.
The company, which is family-owned, began releasing some financial data in 2023, a move that could indicate Swarovski is ramping up to go public, analyst Paul Zimnisky told JCK online at the time.
More on Financials
The Latest
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Events & AwardsSep 04, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
