FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryFinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024
The company also noted record sales in the United States and a strong performance in its jewelry category.
A pair of earrings set with Swarovski Created Diamonds from the brand’s “Galaxy” collection. Swarovski posted strong sales for 2024.
Männedorf, Switzerland and Wattens, Austria—Swarovski Crystal Business announced its 2024 results via a press release on Thursday, posting strong sales and a return to profitability.
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Related stories will be right here …
The company reported organic revenue growth of 6 percent year-over-year to €1.9 billion ($2.1 billion) with like-for-like growth of 8 percent, despite a “difficult trading environment.”
Its operating profit was positive for the first time in five years, it said.
For the fourth quarter, ending Dec. 31, the company saw 11 percent organic revenue growth.
Swarovski reported that its jewelry sales were up 9 percent organically, while its Swarovski Created Diamonds sales more than doubled year-over-year.
The company introduced the “Eternity” collection made with its branded lab-grown diamonds globally last year.
It noted growth in all regions, with record sales in the United States and its home market of Austria.
Like-for-like sales were up 10 percent year-over-year in the Americas, up 11 percent in Europe, and up 3 percent in Asia, despite the slowdown in China.
Swarovski said it gained market share in eight out of the top 10 markets.
Its store profitability was up 7 percent year-over-year.
“This strong and consistent results delivery further validates the potency of the ‘LUXignite’ strategy and Swarovski’s ability to execute with excellence,” Swarovski CEO Alexis Nasard said.
“These achievements in a difficult and volatile environment [are] a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders.”
The results reaffirm that “LUXignite,” its turnaround plan, is working, said Swarovski, as is its “Pop Luxury” positioning, which aims to complement its heritage with contemporary cultural relevance.
The company recently created a “Swarovski x Ariana Grande” capsule collection alongside the pop star, who is also a brand ambassador and starred in its holiday campaign.
Swarovski noted a few highlights from 2024, including its presence at the Vienna Opera Ball and the Met Gala in New York where Creative Director Giovanna Engelbert unveiled Swarovski couture pieces.
The company also held its “Masters of Light” exhibition in Milan and Seoul and opened a new flagship store in Milan’s Piazza del Duomo.
Swarovski also signed a new licensing agreement with beauty company Coty to launch a line of fragrances.
While 2024 was a good year for Swarovski, 2025 marks a milestone as it celebrates its 130th anniversary, taking on the motto “130 Years of Joy.”
The milestone presents an opportunity to honor the company’s heritage while continuing to shape its current identity, said the brand.
“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor,” said Nasard.
The company said its focus in 2025 will be generating profitable growth and maintaining financial discipline while continuing to elevate the brand and the customer experience.
Swarovski Crystal Business is part of the Swarovski Group, which also contains its sister companies Swarovski Optik and Tyrolit.
The company, which is family-owned, began releasing some financial data in 2023, a move that could indicate Swarovski is ramping up to go public, analyst Paul Zimnisky told JCK online at the time.
More on Financials
The Latest
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
