Swarovski’s Lab-Grown Diamond Jewelry to Launch Globally
The company also announced IGI will grade the new Swarovski Created Diamonds in an upcoming collection.
“Swarovski Created Diamonds” will soon be available in all of its flagship stores and key markets, including China, Italy, Korea, Japan, the United Kingdom, Australia, France, Germany, Austria, and the United Arab Emirates.
Swarovski first added lab-grown diamonds to its B2B portfolio in 2016, before expanding into the consumer-facing fine jewelry market around 2018.
Additionally, the company will debut its lab-grown diamond “Galaxy” collection this month, the first fine jewelry collection designed by Global Creative Director Giovanna Engelbert.
The collection will be unveiled at the opening of Swarovski’s new Fifth Avenue flagship store in New York City this fall.
It will be available for purchase starting Sept. 18 at the flagship as well as stores in the U.S. and Canada, before a global rollout at a later date.
Swarovski has also announced a partnership with the International Gemological Institute (IGI).
The lab will certify all the company’s lab-grown diamonds in the “Galaxy” collection.
“Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski,” said Swarovski CEO Alexis Nasard.
“Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global roll out.”
Roland Lorie, current CEO of IGI, said, “Swarovski has been renowned for its precision cutting, innovation, and artistry since 1895. We are pleased our new partnership will ensure that every single stone is graded and certified according to the 4Cs of diamond quality.”
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