Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds
The giveaway is part of a new nationwide campaign from the Philadelphia jeweler promoting natural diamonds.

Philadelphia—Steven Singer Jewelers, the Philadelphia retailer known for its creative ad campaigns, has launched a new campaign stating that it has not and will not ever sell lab-grown diamonds.
However, he will give them away.
The jeweler announced Wednesday that a no-purchase-necessary giveaway of 100, half-carat lab-grown diamonds in a first-come, first-serve manner will take place at the store on Aug. 12 from noon to 2 p.m.
The in-store giveaway is happening alongside the jeweler’s new online promotion that gifts a 1-carat lab-grown diamond with the purchase of a natural diamond engagement ring, which the company has branded “Real Natural Earth Born Diamonds.”
The retailer said the total value of the promotion equals what these diamonds would have been worth five years ago, $3 million.
This includes both the 100 half-carat diamonds it is giving away for free at its store this coming Saturday as well as the 600-plus 1-carat lab-grown diamonds that will be given away as a gift with purchase while supplies last.
“Steven Singer Jewelers doesn’t believe in lab-grown diamonds because they lack what makes Real Natural Earth Born Diamonds so special: the incredible formation over millions, if not billions, of years,” store founder and CEO Steven Singer said.
“There’s been a debate in the industry, but I knew anything that can be mass produced infinitely will rapidly lose value, which is exactly what happened as production scaled. Lab-grown diamond value continues to plummet and I just don’t feel right about selling them knowing they will be worthless one day.”
Both promotions are part of a national campaign based around Singer’s message that lab-grown diamonds “will be worthless someday.”
Plans to promote the new campaign include radio, digital ads and more of its well-known billboards in locations including Philadelphia; New York; Los Angeles; Chicago; Detroit; Dallas; New Jersey; Fort Myers, Florida; Washington, D.C.; and more.
It also includes a debut TV spot, “Hello Dolly,” available to view on its website.
“Diamonds are definitely a girl’s best friend, just like the famous song. It’s no surprise Marilyn Monroe, Madonna and even Britney have shot videos draped in diamonds, but we’re talking about real diamonds,” Singer said.
Singer isn’t the first to build a promotion around giving away lab-grown diamonds or to make a point about the stones' declining value.
Earlier this year, The Clear Cut launched a Travel Ring program.
For each client that buys a natural diamond engagement ring valued over $20,000, the company provides an alternative ring with a complimentary 2-carat lab-grown diamond. The buyer is only responsible for cost of the setting.
Last year at JCK Las Vegas, lab-grown diamond manufacturer Shinebright USA took note of promotions that offered lab-grown diamonds at 97 to 98 percent off the Rapaport Price List.
Shinebright answered with a promotion where, with a purchase, it offered lab-grown diamonds at “100 percent back.”
Also in recent years, even what seems like the least likely brands, including Panera Bread and Pepsi, have participated in the lab-grown diamond giveaway trend.
The Latest

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.


The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

The organization has awarded a total of $42,000 through its scholarship programs this year.

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell brings more than a decade of experience to the role.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.