CollectionsJul 31, 2023
Grown Brilliance Launches High Jewelry Collection Lab-GrownAug 10, 2023
Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds
The giveaway is part of a new nationwide campaign from the Philadelphia jeweler promoting natural diamonds.
As a kickoff to its new national campaign promoting natural diamonds, Steven Singer Jewelers is giving away 100 lab-grown diamonds at its flagship store on Aug. 12.
Editor's note: This story was updated post-publication to clarify how the stated value of the promotion, $3 million, was calculated.
Philadelphia—Steven Singer Jewelers, the Philadelphia retailer known for its creative ad campaigns, has launched a new campaign stating that it has not and will not ever sell lab-grown diamonds.
However, he will give them away.
The jeweler announced Wednesday that a no-purchase-necessary giveaway of 100, half-carat lab-grown diamonds in a first-come, first-serve manner will take place at the store on Aug. 12 from noon to 2 p.m.
The in-store giveaway is happening alongside the jeweler’s new online promotion that gifts a 1-carat lab-grown diamond with the purchase of a natural diamond engagement ring, which the company has branded “Real Natural Earth Born Diamonds.”
The retailer said the total value of the promotion equals what these diamonds would have been worth five years ago, $3 million.
This includes both the 100 half-carat diamonds it is giving away for free at its store this coming Saturday as well as the 600-plus 1-carat lab-grown diamonds that will be given away as a gift with purchase while supplies last.
“Steven Singer Jewelers doesn’t believe in lab-grown diamonds because they lack what makes Real Natural Earth Born Diamonds so special: the incredible formation over millions, if not billions, of years,” store founder and CEO Steven Singer said.
“There’s been a debate in the industry, but I knew anything that can be mass produced infinitely will rapidly lose value, which is exactly what happened as production scaled. Lab-grown diamond value continues to plummet and I just don’t feel right about selling them knowing they will be worthless one day.”
Both promotions are part of a national campaign based around Singer’s message that lab-grown diamonds “will be worthless someday.”
Plans to promote the new campaign include radio, digital ads and more of its well-known billboards in locations including Philadelphia; New York; Los Angeles; Chicago; Detroit; Dallas; New Jersey; Fort Myers, Florida; Washington, D.C.; and more.
It also includes a debut TV spot, “Hello Dolly,” available to view on its website.
“Diamonds are definitely a girl’s best friend, just like the famous song. It’s no surprise Marilyn Monroe, Madonna and even Britney have shot videos draped in diamonds, but we’re talking about real diamonds,” Singer said.
Related stories will be right here …
Philadelphia—Steven Singer Jewelers, the Philadelphia retailer known for its creative ad campaigns, has launched a new campaign stating that it has not and will not ever sell lab-grown diamonds.
However, he will give them away.
The jeweler announced Wednesday that a no-purchase-necessary giveaway of 100, half-carat lab-grown diamonds in a first-come, first-serve manner will take place at the store on Aug. 12 from noon to 2 p.m.
The in-store giveaway is happening alongside the jeweler’s new online promotion that gifts a 1-carat lab-grown diamond with the purchase of a natural diamond engagement ring, which the company has branded “Real Natural Earth Born Diamonds.”
The retailer said the total value of the promotion equals what these diamonds would have been worth five years ago, $3 million.
This includes both the 100 half-carat diamonds it is giving away for free at its store this coming Saturday as well as the 600-plus 1-carat lab-grown diamonds that will be given away as a gift with purchase while supplies last.
“Steven Singer Jewelers doesn’t believe in lab-grown diamonds because they lack what makes Real Natural Earth Born Diamonds so special: the incredible formation over millions, if not billions, of years,” store founder and CEO Steven Singer said.
“There’s been a debate in the industry, but I knew anything that can be mass produced infinitely will rapidly lose value, which is exactly what happened as production scaled. Lab-grown diamond value continues to plummet and I just don’t feel right about selling them knowing they will be worthless one day.”
Both promotions are part of a national campaign based around Singer’s message that lab-grown diamonds “will be worthless someday.”
Plans to promote the new campaign include radio, digital ads and more of its well-known billboards in locations including Philadelphia; New York; Los Angeles; Chicago; Detroit; Dallas; New Jersey; Fort Myers, Florida; Washington, D.C.; and more.
It also includes a debut TV spot, “Hello Dolly,” available to view on its website.
“Diamonds are definitely a girl’s best friend, just like the famous song. It’s no surprise Marilyn Monroe, Madonna and even Britney have shot videos draped in diamonds, but we’re talking about real diamonds,” Singer said.
Singer isn’t the first to build a promotion around giving away lab-grown diamonds or to make a point about the stones' declining value.
Earlier this year, The Clear Cut launched a Travel Ring program.
For each client that buys a natural diamond engagement ring valued over $20,000, the company provides an alternative ring with a complimentary 2-carat lab-grown diamond. The buyer is only responsible for cost of the setting.
Last year at JCK Las Vegas, lab-grown diamond manufacturer Shinebright USA took note of promotions that offered lab-grown diamonds at 97 to 98 percent off the Rapaport Price List.
Shinebright answered with a promotion where, with a purchase, it offered lab-grown diamonds at “100 percent back.”
Also in recent years, even what seems like the least likely brands, including Panera Bread and Pepsi, have participated in the lab-grown diamond giveaway trend.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
