Panera Bread Is Giving Away a Lab-Grown Diamond Baguette
If a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
Bakery-café chain Panera Bread is holding a contest in which customers can enter to win one of 22 diamond rings alongside a year’s subscription to Panera’s Unlimited Sip Club, which means a year of unlimited free hot and iced coffee and hot tea.
The contest opens on Monday, Feb. 14.
The fast-casual chain knows its baguettes, so when it was time to choose a ring to giveaway, the diamond cut choice was simple.
The 14-karat yellow gold ring features a 0.42-carat lab-grown baguette-cut diamond set east-west with a half-accented band set with 0.20 carats of round lab-grown diamonds.
The ring is a size 7, and winners will be responsible for sizing it if necessary.
As the finishing touch, the ring is nestled inside a customized box inspired by the chain’s iconic bread bowl.
“For those waking up feeling defeated, nothing perks you up better than unlimited coffee and a delicious baguette, and we’re leveling that up this year,” said Drayton Martin, vice president of brand building at Panera Bread, in a press release about the contest.
“The beautiful baguette-cut ring is an ode to our artisanal bread, which, paired with our Unlimited Sip Club, is sure to make our guests’ day shine a little brighter.”
The company isn’t the first to hold a contest involving a lab-grown diamond.
Last February, Pepsi held a contest offering a ring set with a 1.53-carat lab-grown “alternative diamond” that incorporated boiled-down Crystal Pepsi into the growing process.
To enter the Panera Bread contest, customers have to take a significant other, friend, a colleague, or themselves on a “Panera date” and snap a photo in a Panera location or enjoying the company’s products at home.
Using the hashtags “#PaneraDate” and “#Sweepstakes,” customers then have to share that photo on Twitter or Instagram.
The entry period starts Feb. 14 at 7 a.m. EST and ends on Feb. 18 at 11:59 p.m. EST.
There is no purchase necessary to enter, but entrants must be a U.S. resident and be 18 years of age or older.
Panera says more information will be available soon at PaneraBaguetteRing.com.
The Latest
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
The executive brings more than two decades of industry experience to the role.
The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
The Texas-based jeweler is closing all three locations.
Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.