MajorsAug 23, 2023
Kendra Scott Is Taking a RushTok Favorite on TourThe brand’s “Elisa” pendant is the star of a college pop-up tour after gaining popularity among potential new sorority members sharing their rush journeys on TikTok.
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81 results for “Social Media”
ColumnistsJul 18, 2023
Creative Connecting: Why Jewelers Should Try ThreadsWill Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.
ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From ScratchInstagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
SourcingFeb 15, 2023
A Day in the Life: ‘Avi the Gem Guy’ RahmanimIn a Q&A, the gemstone wholesaler shares how he built up his TikTok following by giving viewers a behind-the-scenes look at the industry.
CrimeFeb 13, 2023
10 Jewelry News Stories You Might Have MissedAnother jewelry store robbery in Brooklyn, New York, plus an examination of the Grammys jewelry and social media trends in 2023.
ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
EditorsDec 05, 2022
Meet Jewelry’s First TikTok StarWhen it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
TechnologySep 19, 2022
Signet Enters the Metaverse With Banter, DressX PartnershipSee how it looked when our editor tried on virtual jewelry via the DressX app.
Recorded WebinarsSep 16, 2022
Watch: Mastering Jewelry TikTok with The Clear Cut and Maejean VintageOlivia Landau and Jess Velke share the strategies that earned them a following on the platform.
ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling EventDuvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
Lab-GrownFeb 09, 2022
Panera Bread Is Giving Away a Lab-Grown Diamond BaguetteIf a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
ColumnistsFeb 03, 2022
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.
ColumnistsJan 11, 2022
Creative Connecting: Social Media Listening Tips & Tools for Jewelers In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.
ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, CommerceDuvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.
ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
GradingOct 21, 2021
Via YouTube, ASA Advises Consumers to Visit Accredited AppraisersIn a new video posted to the popular site, ASA appraisers tout the importance of hiring a qualified expert.
ColumnistsOct 05, 2021
The Smart Lab: 7 Ways Social Media Impacts Your Jewelry BusinessColumnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
TechnologyAug 31, 2021
JBT Has 4 New Programs, All Tech Focused They include automated systems for tracking social media followers and for filing UCCs more easily.
TechnologyAug 30, 2021
Instagram Is Doing Away With ‘Swipe Up’ Feature in Stories And it’s replacing it with clickable link stickers.
ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
TechnologyAug 11, 2021
Hootsuite Acquires AI Messaging Platform Heyday for $48MIt allows retailers to connect with shoppers one-one-one around the clock.
ColumnistsAug 10, 2021
The Smart Lab: The Ultimate Guide to Promoting Your New WebsiteRecently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
ColumnistsJul 06, 2021
The Smart Lab: The Importance of Digital Media Planning Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.
