Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
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![An 18-karat gold engagement ring with a blue sapphire and diamonds from Future Fortune Jewelry. On Pinterest, searches for the term “blue wedding rings” have risen in popularity over the past year, part of a larger trend of couples looking to incorporate more color into their nuptials. Future Fortune sapphire ring](https://uploads.nationaljeweler.com/uploads/b9fe91c2b82317673020fb8a8b64a90b.jpg)
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/41d019e18a793e5675f1ec88b1ea5763.jpg)
Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
![The Better Business Bureau is warning shoppers about a jewelry scam circulating on TikTok. Stock image of hand holding credit card by laptop](https://uploads.nationaljeweler.com/uploads/9b64935a624c1403b02f3d6d62d2de5b.jpg)
The organization has received reports of a racket involving “discount codes” from a supposed disgruntled former jewelry store employee.
![Kendra Scott kicked off its multi-campus pop-up tour by sharing an augmented reality video showing three oversized “Elisa” pendant necklaces hanging from a dormitory at the University of Texas at Austin. Kendra Scott Elisa Pendant Augmented Reality](https://uploads.nationaljeweler.com/uploads/ac11c7c3e1d38f43c1ea8fc8f9d9c766.jpg)
The brand’s “Elisa” pendant is the star of a college pop-up tour after gaining popularity among potential new sorority members sharing their rush journeys on TikTok.
![Duvall O’Steen and Jen Cullen Williams are two independent communications strategists and senior consultants for the agency Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com and Jen@JenCullenWilliams.com. Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/222ccd528b78c5237468b80776c4134f.jpg)
Will Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.
![Columnist Emmanuel Raheb shares eight tips for growing an Instagram account from the ground up, from optimizing your bio to engaging local influencers and spending money on advertising. 20230222_Smart Age growing Instagram.jpg](https://uploads.nationaljeweler.com/uploads/3fea9ba9d8b8c917b4e83e5b0449ae2c.jpg)
Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
![Avi Rahmanim of Rahmanim Gems, known on TikTok as “Avi the Gem Guy,” takes his audience of 670,000 on a backstage tour of his life as a gemstone wholesaler. In a Q&A with National Jeweler, he shares how he got started in the family business and why he decided to document his work via video. 20230215_Avi the Gem Guy.jpg](https://uploads.nationaljeweler.com/uploads/07bfa8bcb1dab23f7a064ec4d6b30cb5.jpg)
In a Q&A, the gemstone wholesaler shares how he built up his TikTok following by giving viewers a behind-the-scenes look at the industry.
![A 14-karat yellow gold and diamond band from Nancy Newberg’s new collection of wedding-day jewelry. For more, see No. 6 below. 20230208_NancyNewberg-6.jpg](https://uploads.nationaljeweler.com/uploads/a5ef47499b5a3b6bf1aea157a4816b97.jpg)
Another jewelry store robbery in Brooklyn, New York, plus an examination of the Grammys jewelry and social media trends in 2023.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/d4faac092828414109a04b11d0168ab3.jpg)
Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
![Julia Hackman Chafé, aka JewelsWithJules, has developed a 60,000-plus reach on TikTok since starting her account a little over a year ago. (Image by Diana Lin) 20221201_JuliaHackmanChafe.jpg](https://uploads.nationaljeweler.com/uploads/5d16db46a778df2a40cae78b71db6582.jpg)
When it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
![Banter by Piercing Pagoda is the first Signet Jewelers-owned brand to test the metaverse waters, launching a six-piece jewelry collection on DressX that’s available in both physical and digital form. 20220919_Banter DressX.jpg](https://uploads.nationaljeweler.com/uploads/fb94d9e39493e067b91ff251d9ee86fa.jpg)
See how it looked when our editor tried on virtual jewelry via the DressX app.
![MNQ-jewelrytok-Recorded-Webinar.png](https://uploads.nationaljeweler.com/uploads/0b71e97738287ac700f3dd1ea0afc7d5.png)
Olivia Landau and Jess Velke share the strategies that earned them a following on the platform.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/0ce4b0ddc4a5ec2160b22f0dbe76b1d2.jpg)
Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. 2021_Lilian Raji.jpg](https://uploads.nationaljeweler.com/uploads/8c27bf6dd5afb6982c75f8367c8fd9a5.jpg)
Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
![In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams, independent communications strategists and senior consultants for the Luxury Brand Group, delve into what the metaverse could mean for luxury products like jewelry. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2022_Metaverse.png](https://uploads.nationaljeweler.com/uploads/30e796050d04aedbb1a98429b584ccaf.png)
Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
![Panera Bread’s latest contest will give winners a lab-grown diamond ring and a one-year subscription to its Unlimited Sip Club, which means free coffee and tea all year long. 20220209_Panera Bread header.jpg](https://uploads.nationaljeweler.com/uploads/d41024a8a86d70e628eb422f62899508.jpg)
If a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/24706f6ccdb01133d3737f57668ac372.jpg)
Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/2dbb45c345ee9cb7bda596c327efa7dc.jpg)
In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/f656da4be5a052ece94189d8339e0cbc.jpg)
Duvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/8af4ac8d25c31eefc7f219e697de9b0d.jpg)
In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
![The American Society of Appraisers created a YouTube video to educate consumers about consulting with qualified appraisal experts. 20211021_Appraiser.jpg](https://uploads.nationaljeweler.com/uploads/a44199b6750ee77aa01310251f5b9896.jpg)
In a new video posted to the popular site, ASA appraisers tout the importance of hiring a qualified expert.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/b35c15baec2c497de9b76c9a3905bdc3.jpg)
Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
![2021_JBT logo.jpg](https://uploads.nationaljeweler.com/uploads/09a2491af75988321bffd81dc19558fc.jpg)
They include automated systems for tracking social media followers and for filing UCCs more easily.
![Instagram is getting rid of the Stories “swipe up” feature by the end of August, replacing it with a link sticker. 2021_Instagram-login.jpg](https://uploads.nationaljeweler.com/uploads/4e543c0381c75d0b34f1d1d1286c42e0.jpg)
And it’s replacing it with clickable link stickers.