ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
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92 results for “Social Media”
ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on PinterestPinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
CrimeOct 03, 2024
Man Who Shared Spoils of $2.7M Smash-and-Grab on Social Media Pleads Guilty to Robbery ChargeLadell Tharpe, 39, took part in a 2022 jewelry store robbery and then posted pictures of cash on Instagram with the text “Robbery Gang.”
ColumnistsSep 04, 2024
Creative Connecting: Why ‘Experience Content’ Matters Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
TechnologyAug 21, 2024
Instagram’s Notes Feature Expands to Posts, ReelsActing as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
ColumnistsAug 06, 2024
The Smart Lab: Supercharge Your Summer Social Media StrategyEmmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
ColumnistsApr 02, 2024
The Smart Lab: 5 Marketing Strategies for Becoming Your Area’s Go-To Jeweler Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is OutThe report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
ColumnistsMar 05, 2024
The Smart Lab: 4 Strategies for Year-Round Marketing SuccessEmmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
TechnologyOct 04, 2023
Better Business Bureau Warns of TikTok Jewelry ScamThe organization has received reports of a racket involving “discount codes” from a supposed disgruntled former jewelry store employee.
MajorsAug 23, 2023
Kendra Scott Is Taking a RushTok Favorite on TourThe brand’s “Elisa” pendant is the star of a college pop-up tour after gaining popularity among potential new sorority members sharing their rush journeys on TikTok.
ColumnistsJul 18, 2023
Creative Connecting: Why Jewelers Should Try ThreadsWill Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.
ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From ScratchInstagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
SourcingFeb 15, 2023
A Day in the Life: ‘Avi the Gem Guy’ RahmanimIn a Q&A, the gemstone wholesaler shares how he built up his TikTok following by giving viewers a behind-the-scenes look at the industry.
CrimeFeb 13, 2023
10 Jewelry News Stories You Might Have MissedAnother jewelry store robbery in Brooklyn, New York, plus an examination of the Grammys jewelry and social media trends in 2023.
ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
EditorsDec 05, 2022
Meet Jewelry’s First TikTok StarWhen it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
TechnologySep 19, 2022
Signet Enters the Metaverse With Banter, DressX PartnershipSee how it looked when our editor tried on virtual jewelry via the DressX app.
Recorded WebinarsSep 16, 2022
Watch: Mastering Jewelry TikTok with The Clear Cut and Maejean VintageOlivia Landau and Jess Velke share the strategies that earned them a following on the platform.
ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling EventDuvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
Lab-GrownFeb 09, 2022
Panera Bread Is Giving Away a Lab-Grown Diamond BaguetteIf a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
ColumnistsFeb 03, 2022
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.
