Watch: Mastering Jewelry TikTok with The Clear Cut and Maejean Vintage

Sep 16, 2022

Watch: Mastering Jewelry TikTok with The Clear Cut and Maejean Vintage

Olivia Landau and Jess Velke share the strategies that earned them a following on the platform.

TikTok remains the most elusive social media tool for jewelry sellers. 
 
It’s also the most downloaded app worldwide in 2022 and a key place where Gen-Z spends time, a.k.a. the generation that will eventually usurp older demographics in spending power. 
 
But how can the jewelry industry translate luxury into the more organic, off-the-cuff style of the platform? Two companies that have cracked the code are The Clear Cut and Maejean Vintage
 
The Clear Cut CEO Olivia Landau and Maejean Vintage Digital Marketer Jess Velke break down how they’re mastering #JewelryTok with Senior Editor, Fashion Ashley Davis in the video above.
 
Join National Jeweler’s next webinar on Tuesday, Sept. 20 at 2 p.m. EST on “What Jewelers Should Know About Insurance.” 

Associate Editor, News, Lenore Fedow will be in conversation with Mark Devereaux of Jewelers Mutual and Andrew Chipman of Berkley Asset Protection to discuss what jewelers need to know about insurance.
 
 Related stories will be right here … 

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