Instagram’s Notes Feature Expands to Posts, Reels
Acting as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
![Last month, Instagram expanded its Notes feature to posts and Reels. It was originally limited to users’ inboxes. (Photo from Instagram official Threads account) Instagram Notes](https://uploads.nationaljeweler.com/uploads/ccd94ae67f33e4c9c6494aaa65e0e9fa.jpg)
Essentially, Notes act as short, virtual Post-it notes that last three days before disappearing for good.
They can be added to your own content or applied to posts and Reels from other creators.
To add a Note to a post or Reel, users can tap the “paper plane” icon, hit “Add note,” type out their message, and then choose to share it with one of two audiences—followers who follow you back or Close Friends, a feature that allows users to curate a specific group of followers with whom to privately share content.
Notes will be visible to only the indicated audience, and they can be deleted at any time.
Those who can see the note can reply to it, and that reply will appear as a new chat in the note-maker’s inbox.
Notes originally launched at the end of 2022 when it rolled out as a feature within the Instagram inbox, allowing users to find their profile photo at the top of the inbox and leave a short message.
These Notes function similarly to how they do on posts and Reels, except when added in the inbox, they last 24 hours instead of three days.
![Instagram users can access their inbox to leave Notes, which disappear after 24 hours. Instagram Notes](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcHRZIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--6f2caeca8210f317c23b17c094f263902946a8f3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240821_IG%20Notes%20Inbox.jpg)
The Notes feature can be used like a conversation starter, Meta said in its initial announcement, used for things like sharing what you’re up to or asking for recommendations.
Mosseri wrote in a later Instagram post that they’re “sort of like [an] AIM status.”
“Notes are not for reaching followers whom you don’t follow back, sorry creators,” he wrote. “This one is all about starting conversations with people you care about.”
To reach and connect with loyal followers through this new feature, businesses would need to first follow those accounts back.
One way to reach new audiences while also nurturing mutual-follow relationships could be to publicly post a new Reel, and then, once it’s up, add a Note with a special message or announcement to be seen only by that designated community.
Notes is an evolving feature, and many users report that they don’t have access to it at all.
There is also other feedback about downsides to the feature.
Some users dislike that the feature causes them to see posts they don’t care about (or wouldn’t normally choose to see) appearing in their feed, simply because a mutual friend has left a Note on the content.
Some also say they’ve turned off suggested posts (content the app inserts into your feed from accounts you don’t already follow, but that Instagram thinks you may enjoy) for this reason.
Notes can also be turned off in settings.
The feature appears to show Notes in the Instagram app only, not on web browsers.
The Latest
![An image from Signet Jewelers-owned Zales’ new marketing campaign, launched in celebration of its 100th anniversary. Signet Jewelers’ sales declined in the second quarter, but it said an engagement recovery is on the way. Zales 100th anniversary marketing campaign](https://uploads.nationaljeweler.com/uploads/8dd541839a3bdb6c04c9d9693716fe0e.jpg)
The jewelry giant said it expects to see an uptick in engagements in the second half of the year.
![gia-supplierbulletin 0824.png](https://uploads.nationaljeweler.com/uploads/2fd649e0aeff7a5f854ddc938a0ba798.png)
Sponsored by Gemological Institute of America
![Mignon Faget's new era is about shifting from the namesake designer being the face of the brand to allowing the jewelry to speak for itself. Mignon Faget’s Legacy Collection Campaign](https://uploads.nationaljeweler.com/uploads/795dceff5fbda374df4dd431e70ef46b.jpg)
The brand is celebrating its upcoming 55th anniversary with modern designs that pay tribute to its history.
![How to Increase Instagram Followers Naturally in 2024 2.0 (1).jpg](https://uploads.nationaljeweler.com/uploads/ce0b2d506437b6b5b6e9ea7de9150001.jpg)
Growing your Instagram following organically is more important than ever in today's technological environment.
![The American Gem Trade Association (AGTA) has announced its new board of directors. Bruce Bridges AGTA](https://uploads.nationaljeweler.com/uploads/67a3121982ce1c62d7d9366dcc19d56b.jpg)
He, and other newly elected board members, will begin their terms in February.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![The grant supports organizations that drive change and better the jewelry industry. JCK Industry Fund logo](https://uploads.nationaljeweler.com/uploads/99997800e9f6a04c4c12c9e9bf00d33d.jpg)
Those interested can apply online now through Nov. 15.
![Chrono24’s “Her-ology” report explores the women’s watch market, breaking down the favored brands, shapes, and movement preferences. According to the report, Cartier is one of the top brands among women watch buyers; a “Panthère” watch from the brand is pictured. Cartier Panthère watch](https://uploads.nationaljeweler.com/uploads/3144f5fd1543949a9af73ae85e475a0d.jpg)
Its “Her-ology” report highlights trends in the women’s luxury watch market, from top brands to movement preferences.
![Supplier Spotlight -Recorded-Webinar.png](https://uploads.nationaljeweler.com/uploads/00d2546ac557992f0d02a3f1336eb094.png)
Supplier Spotlight Sponsored by GIA.
![The “Marrow Martini” includes a 14-karat yellow gold tennis necklace with 150 diamonds totaling 9 carats, served with a smoked heirloom tomato mezcal martini. (Photo credit: Jamie Campanelli) Marrow Fine x Adalina Martini and Tennis Necklace](https://uploads.nationaljeweler.com/uploads/6f22b563e43d19eb8f95899cc32ced5d.jpg)
The smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
![The issues surrounding natural and lab-grown diamonds will be the topic of AGS Confluence 2024, scheduled for Sept. 25. Pictured is a selection of loose lab-grown diamonds from Lightbox, the De Beers Group-owned brand that announced earlier this year it was ceasing production of diamonds for use in jewelry. Lightbox loose lab-grown diamonds](https://uploads.nationaljeweler.com/uploads/dd75a3ec9ed45c99d4f8240bf5c361ee.jpg)
Scheduled for Sept. 25, the online-only event will be open to non-AGS members this year, for a fee.
![A Brilliant Earth showroom in the Mosaic District of Fairfax, Virginia. The company recently partnered with e-commerce platform Global-E to welcome online shoppers in more than 150 countries. (Photo courtesy of Brilliant Earth) Brilliant Earth Showroom Fairfax Virginia](https://uploads.nationaljeweler.com/uploads/831b4b81e2f4365b7b37d5edddaa76e0.jpg)
Customers in more than 150 countries can now shop at the jewelry retailer’s online store.
![Gems Keep Giving, which began as a charitable development fund started by the International Colored Gemstone Association, is now an independent nonprofit charity. Gems Keep Giving](https://uploads.nationaljeweler.com/uploads/3114e8fe64e441cf963f2decb570b4b5.jpg)
The organization, which was started by the International Colored Gemstone Association, is now a 501(c)(3).
![Jeff High, 60, died from complications related to liver cancer on Thursday, Sept. 5. High was the founder of Gemvision and, later, the vice president of Dianna Rae Jewelry in Lafayette, Louisiana. Jeffrey Lynn High](https://uploads.nationaljeweler.com/uploads/1cdb3888521386bed245cf5acecb8375.jpg)
The Gemvision founder is remembered as a passionate mentor with a deep love for God.
![Inspired by the time of day just before the sun sets, the “Golden Hour” collection centers around rose-tinted and cool lilac hues with pink tourmalines, garnets, champaign citrines, and violet spinels. Foundrae Golden Hour Campaign](https://uploads.nationaljeweler.com/uploads/0b63e119272170e285bd0ff948be092e.jpg)
The “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.
![Movado has named five new brand ambassadors, including (from left) Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton, and Julianne Moore. Movado When I Move You Move campaign](https://uploads.nationaljeweler.com/uploads/f52d492a96792c6966b139713ebf7c7d.jpg)
Movado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
![“If Jewels Could Talk” focuses on seven types of jewelry—hoops, rings, beads, charms, brooches, cuffs, and head ornaments. Carol Woolton](https://uploads.nationaljeweler.com/uploads/4435be8ada52946c1d7c768f06f5a1a1.jpg)
The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
![Bonhams will host “The Legacy of a Stateswoman: The Personal Collection of Senator Dianne Feinstein” on Oct. 8 in Los Angeles. US Senator Dianne Feinstein](https://uploads.nationaljeweler.com/uploads/b1e629a10c7f525a9aeae5208740e0ca.jpg)
Bonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
![Each of the 16 new pieces in the “Vela” collection were inspired by the form of a feather, utilizing gentle curves and swooping lines in its silhouettes. Hearts On Fire Love, Unleashed Campaign](https://uploads.nationaljeweler.com/uploads/925cfd9cc0b86ae344d9ee7cd9d13d80.jpg)
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
![Fuli Gemstones’ new “Beidou Cut” is a heptagon with 85 facets. Fuli gemstones beidou cut](https://uploads.nationaljeweler.com/uploads/ae506aa1c57799a7a8a34279d7f1ebce.jpg)
The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
![The “Fabergé x Beetlejuice Beetlejuice” collection features 22 jewels inspired by the new film. Fabergé Beetlejuice Beetlejuice jewelry collection](https://uploads.nationaljeweler.com/uploads/78361e751f2e3238b13e547c8e85c65d.jpg)
It’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
![A set of Movado Connect 2.0 watches. The company reported declining sales in its recent second quarter results. Movado Connect 2.0 watches](https://uploads.nationaljeweler.com/uploads/5d1cc61baba5bd86849eb79a0df1fd7c.jpg)
CEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
![Lizzie Mandler’s Liquid Gold Hoops](https://uploads.nationaljeweler.com/uploads/746314458eb97f28efb151c2315cddd7.jpg)
Inspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
![On the right, Hadid models for her first campaign as Chopard’s brand ambassador, while, on the left, she appears in the jeweler’s “Sculpted by Light” campaign. Bella Hadid in Chopard Campaigns](https://uploads.nationaljeweler.com/uploads/b4287ac9cd48a80ee5996d4de691c321.jpg)
The model and entrepreneur stars in two new Chopard campaigns.
![The Nordstrom Men’s Store in New York City. The Seattle-based retailer may soon go private following a $3.8 billion offer from members of the founding family and Mexican retail company El Puerto de Liverpool. Nordstrom men’s store New York City](https://uploads.nationaljeweler.com/uploads/c548f9e1b2a81417eb754cc739799d30.jpg)
Members of the founding family partnered with Mexican retail company El Puerto de Liverpool to possibly take Nordstrom private.
![To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections. Tiffany & Co. Elsa Peretti Bone cuff](https://uploads.nationaljeweler.com/uploads/b420ed7352655cdc4b8e1acdeaceb87a.jpg)
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
![Ralph Simons, a veteran luxury executive whose resume includes stints at Frederique Constant, Chopard North America, and Tane Mexico 1942, has been named CEO of jewelry brand Cadar. New Cadar CEO Ralph Simons](https://uploads.nationaljeweler.com/uploads/701ba9af82dedc21b73702ac33d75523.jpg)
Ralph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/f7ee249ac6084ae5aecc52b78bb4718f.jpg)
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.