Better Business Bureau Warns of TikTok Jewelry Scam
The organization has received reports of a racket involving “discount codes” from a supposed disgruntled former jewelry store employee.

The BBB Scam Tracker, a free online tool people can use to report alleged fraudulent activity, had received multiple reports of an online, jewelry-related shopping scam on the popular social media platform.
“It’s a sneaky one. It starts with a disgruntled employee supposedly seeking revenge and ends with victims ordering hundreds of dollars in phony merchandise,” said the organization.
Scrolling users will happen upon a TikTok video starring an individual claiming to be a recently fired employee of a high-end jewelry store.
One such TikTok video directs viewers to an online jewelry store called TruGala.
The scammer says they didn’t deserve to be fired and are angry about the situation.
For revenge, they share a “top-secret employee discount code.” This code supposedly gives shoppers up to 100 percent off their purchase.
The video claims shoppers can get jewelry for free, if they’re willing to pay the shipping costs.
One consumer reported that as they added more things to the cart, the shipping costs increased “disproportionately.”
“However, this still seems like a ‘deal’ because you are getting a 100 percent discount on (faux) jewelry that costs $100-200,” wrote the consumer.
There is no way to cancel the order, the shopper said, and there is no order confirmation email.
Also no social media accounts, address, or phone number exist for the jewelry store. The shipper can only be contacted via email.
For those who fall for the scam, said BBB, they will not receive any “high-end” jewelry. They might receive a “cheaply made knockoff,” or nothing at all, on top of being out the money spent on shipping.
“The current version of this scam involves a jewelry store but watch out for other variations as scammers change their schemes to avoid detection,” said BBB, adding the scam could also work for other high-cost items, like electronics or designer handbags.
The BBB shared some tips for avoiding online shopping scams.
Don’t fall for deals that are too good to be true, it warned.
“Scammers love to draw people in with this bait. If a deal seems extraordinarily good, stay skeptical,” the organization said, adding that shoppers should thoroughly research a company before making a purchase, particularly when it is a company not known to them.
The BBB recommends looking up the company’s website, physical address, and contact information. Read customer reviews from third-party websites and look for comments left on its social media pages.
Another helpful trick is to search the company name followed by “scam.”
When it comes to online shopping anywhere, make payments with a credit card, said BBB, as this makes it easier to deal with fraudulent charges and could help shoppers get their money back if they have been scammed.
The Latest

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.


Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
























