Better Business Bureau Warns of TikTok Jewelry Scam
The organization has received reports of a racket involving “discount codes” from a supposed disgruntled former jewelry store employee.

The BBB Scam Tracker, a free online tool people can use to report alleged fraudulent activity, had received multiple reports of an online, jewelry-related shopping scam on the popular social media platform.
“It’s a sneaky one. It starts with a disgruntled employee supposedly seeking revenge and ends with victims ordering hundreds of dollars in phony merchandise,” said the organization.
Scrolling users will happen upon a TikTok video starring an individual claiming to be a recently fired employee of a high-end jewelry store.
One such TikTok video directs viewers to an online jewelry store called TruGala.
The scammer says they didn’t deserve to be fired and are angry about the situation.
For revenge, they share a “top-secret employee discount code.” This code supposedly gives shoppers up to 100 percent off their purchase.
The video claims shoppers can get jewelry for free, if they’re willing to pay the shipping costs.
One consumer reported that as they added more things to the cart, the shipping costs increased “disproportionately.”
“However, this still seems like a ‘deal’ because you are getting a 100 percent discount on (faux) jewelry that costs $100-200,” wrote the consumer.
There is no way to cancel the order, the shopper said, and there is no order confirmation email.
Also no social media accounts, address, or phone number exist for the jewelry store. The shipper can only be contacted via email.
For those who fall for the scam, said BBB, they will not receive any “high-end” jewelry. They might receive a “cheaply made knockoff,” or nothing at all, on top of being out the money spent on shipping.
“The current version of this scam involves a jewelry store but watch out for other variations as scammers change their schemes to avoid detection,” said BBB, adding the scam could also work for other high-cost items, like electronics or designer handbags.
The BBB shared some tips for avoiding online shopping scams.
Don’t fall for deals that are too good to be true, it warned.
“Scammers love to draw people in with this bait. If a deal seems extraordinarily good, stay skeptical,” the organization said, adding that shoppers should thoroughly research a company before making a purchase, particularly when it is a company not known to them.
The BBB recommends looking up the company’s website, physical address, and contact information. Read customer reviews from third-party websites and look for comments left on its social media pages.
Another helpful trick is to search the company name followed by “scam.”
When it comes to online shopping anywhere, make payments with a credit card, said BBB, as this makes it easier to deal with fraudulent charges and could help shoppers get their money back if they have been scammed.
The Latest

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.


Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.