TechnologyJun 13, 2022
JCK Keynote Guides Attendees Through the MetaverseTechnologySep 19, 2022
Signet Enters the Metaverse With Banter, DressX Partnership
See how it looked when our editor tried on virtual jewelry via the DressX app.
Banter by Piercing Pagoda is the first Signet Jewelers-owned brand to test the metaverse waters, launching a six-piece jewelry collection on DressX that’s available in both physical and digital form.
Dallas—Signet Jewelers is dipping a virtual toe into the metaverse.
Its banner Banter by Piercing Pagoda has teamed up with digital fashion platform DressX on a jewelry collection with six unique styles.
The collection will straddle the real world and the metaverse, with three styles available only digitally and three styles available in the digital world and at Banter’s stores and online.
The collaboration marks the first time a Signet-owned brand has entered the metaverse.
SEE: Our Editor Dressed Up in Digital Jewels
Its banner Banter by Piercing Pagoda has teamed up with digital fashion platform DressX on a jewelry collection with six unique styles.
The collection will straddle the real world and the metaverse, with three styles available only digitally and three styles available in the digital world and at Banter’s stores and online.
The collaboration marks the first time a Signet-owned brand has entered the metaverse.
SEE: Our Editor Dressed Up in Digital Jewels
Associate Editor Lenore Fedow tried on several looks in the DressX app, like “Bold Gold” and “Virgo Vibes.”
Users can purchase a custom-fit digital image of themselves wearing their favorite look for $40. These are “Charmed Mood” and “Gilded Glam.”
“We are thrilled to partner with DressX to create our first-ever virtual and phygital jewelry collection,” said Kecia Caffie, president of Banter by Piercing Pagoda. “This partnership is one more way we’re meeting our customers where they are and promoting self-expression through fashion.”
DressX operates as a “metacloset” of digital-only clothes, letting users show off their looks via augmented reality. The company also offers NFT fashion items.
Targeting millennial and Gen Z shoppers, DressX aims to capitalize on the call for more sustainable and affordable fashion. It was one of the finalists for a 2022 LVMH Innovation Award in the category 3D/Virtual Product Experience & Metaverse.
The digital-only styles “reimagine what jewelry can be in the digital world,” said Banter.
The “Star Child” collection features celestial jewels and stars adorning the forehead and cheeks while the “Gilded Glam” look highlights small, elegant pieces paired with a bright, bold masquerade-style gem face mask.
The “Ferocious Spirit” showcases animal-inspired styles, giving users tiger stripes, while “Bold Gold” piles on chunky gold chains.
“Charmed Mood” has charms aplenty, from an evil eye to a lion head, while “Virgo Vibes” celebrates the current astrological season.
The styles can be tried on with the help of augmented reality technology in the DressX app.
While trying on styles, shoppers can take pictures or videos of their looks to share on their social channels for free.
Shoppers can then purchase the jewelry digitally and add it to their virtual closet and/or buy select items in physical form.
For $40, customers receive a photo look, meaning they upload an image of themselves and the digital jewelry is custom-fitted to that image so it looks more realistic, rather than like an AR photo filter image.
For customers buying the physical jewelry, prices vary from $25 for sterling silver sun and moon studs to $1,200 for a 10-karat yellow gold and cubic zirconia lion head necklace.
DressX co-founders Daria Shapovalova and Natalia Modenova said the two companies have a shared appreciation for creativity and self-expression.
“We are excited to see Banter exploring the digital realm, and we truly believe that the new virtual layer will only strengthen the brand’s reputation as the innovator in the world of fine jewelry," they said.
Banter has the same hope.
“Collaborating with DressX will help Banter by Piercing Pagoda, and our parent, Signet Jewelers, start our journey to be the brand consumers look to for expressing their unapologetic and daring personal style in the virtual and real worlds,” said Caffie.
The collection is available now through Nov. 13 on the DressX website and its app.
More on Technology
The Latest
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
