Signet Enters the Metaverse With Banter, DressX Partnership
See how it looked when our editor tried on virtual jewelry via the DressX app.

Its banner Banter by Piercing Pagoda has teamed up with digital fashion platform DressX on a jewelry collection with six unique styles.
The collection will straddle the real world and the metaverse, with three styles available only digitally and three styles available in the digital world and at Banter’s stores and online.
The collaboration marks the first time a Signet-owned brand has entered the metaverse.
SEE: Our Editor Dressed Up in Digital Jewels
“We are thrilled to partner with DressX to create our first-ever virtual and phygital jewelry collection,” said Kecia Caffie, president of Banter by Piercing Pagoda. “This partnership is one more way we’re meeting our customers where they are and promoting self-expression through fashion.”
DressX operates as a “metacloset” of digital-only clothes, letting users show off their looks via augmented reality. The company also offers NFT fashion items.
Targeting millennial and Gen Z shoppers, DressX aims to capitalize on the call for more sustainable and affordable fashion. It was one of the finalists for a 2022 LVMH Innovation Award in the category 3D/Virtual Product Experience & Metaverse.
The digital-only styles “reimagine what jewelry can be in the digital world,” said Banter.
The “Star Child” collection features celestial jewels and stars adorning the forehead and cheeks while the “Gilded Glam” look highlights small, elegant pieces paired with a bright, bold masquerade-style gem face mask.
The “Ferocious Spirit” showcases animal-inspired styles, giving users tiger stripes, while “Bold Gold” piles on chunky gold chains.
“Charmed Mood” has charms aplenty, from an evil eye to a lion head, while “Virgo Vibes” celebrates the current astrological season.
The styles can be tried on with the help of augmented reality technology in the DressX app.
While trying on styles, shoppers can take pictures or videos of their looks to share on their social channels for free.
Shoppers can then purchase the jewelry digitally and add it to their virtual closet and/or buy select items in physical form.
For $40, customers receive a photo look, meaning they upload an image of themselves and the digital jewelry is custom-fitted to that image so it looks more realistic, rather than like an AR photo filter image.
For customers buying the physical jewelry, prices vary from $25 for sterling silver sun and moon studs to $1,200 for a 10-karat yellow gold and cubic zirconia lion head necklace.
DressX co-founders Daria Shapovalova and Natalia Modenova said the two companies have a shared appreciation for creativity and self-expression.
“We are excited to see Banter exploring the digital realm, and we truly believe that the new virtual layer will only strengthen the brand’s reputation as the innovator in the world of fine jewelry," they said.
Banter has the same hope.
“Collaborating with DressX will help Banter by Piercing Pagoda, and our parent, Signet Jewelers, start our journey to be the brand consumers look to for expressing their unapologetic and daring personal style in the virtual and real worlds,” said Caffie.
The collection is available now through Nov. 13 on the DressX website and its app.
The Latest

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.


Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.