TechnologyJun 13, 2022
JCK Keynote Guides Attendees Through the MetaverseTechnologySep 19, 2022
Signet Enters the Metaverse With Banter, DressX Partnership
See how it looked when our editor tried on virtual jewelry via the DressX app.
Banter by Piercing Pagoda is the first Signet Jewelers-owned brand to test the metaverse waters, launching a six-piece jewelry collection on DressX that’s available in both physical and digital form.
Dallas—Signet Jewelers is dipping a virtual toe into the metaverse.
Its banner Banter by Piercing Pagoda has teamed up with digital fashion platform DressX on a jewelry collection with six unique styles.
The collection will straddle the real world and the metaverse, with three styles available only digitally and three styles available in the digital world and at Banter’s stores and online.
The collaboration marks the first time a Signet-owned brand has entered the metaverse.
SEE: Our Editor Dressed Up in Digital Jewels
Its banner Banter by Piercing Pagoda has teamed up with digital fashion platform DressX on a jewelry collection with six unique styles.
The collection will straddle the real world and the metaverse, with three styles available only digitally and three styles available in the digital world and at Banter’s stores and online.
The collaboration marks the first time a Signet-owned brand has entered the metaverse.
SEE: Our Editor Dressed Up in Digital Jewels
Associate Editor Lenore Fedow tried on several looks in the DressX app, like “Bold Gold” and “Virgo Vibes.”
Users can purchase a custom-fit digital image of themselves wearing their favorite look for $40. These are “Charmed Mood” and “Gilded Glam.”
“We are thrilled to partner with DressX to create our first-ever virtual and phygital jewelry collection,” said Kecia Caffie, president of Banter by Piercing Pagoda. “This partnership is one more way we’re meeting our customers where they are and promoting self-expression through fashion.”
DressX operates as a “metacloset” of digital-only clothes, letting users show off their looks via augmented reality. The company also offers NFT fashion items.
Targeting millennial and Gen Z shoppers, DressX aims to capitalize on the call for more sustainable and affordable fashion. It was one of the finalists for a 2022 LVMH Innovation Award in the category 3D/Virtual Product Experience & Metaverse.
The digital-only styles “reimagine what jewelry can be in the digital world,” said Banter.
The “Star Child” collection features celestial jewels and stars adorning the forehead and cheeks while the “Gilded Glam” look highlights small, elegant pieces paired with a bright, bold masquerade-style gem face mask.
The “Ferocious Spirit” showcases animal-inspired styles, giving users tiger stripes, while “Bold Gold” piles on chunky gold chains.
“Charmed Mood” has charms aplenty, from an evil eye to a lion head, while “Virgo Vibes” celebrates the current astrological season.
The styles can be tried on with the help of augmented reality technology in the DressX app.
While trying on styles, shoppers can take pictures or videos of their looks to share on their social channels for free.
Shoppers can then purchase the jewelry digitally and add it to their virtual closet and/or buy select items in physical form.
For $40, customers receive a photo look, meaning they upload an image of themselves and the digital jewelry is custom-fitted to that image so it looks more realistic, rather than like an AR photo filter image.
For customers buying the physical jewelry, prices vary from $25 for sterling silver sun and moon studs to $1,200 for a 10-karat yellow gold and cubic zirconia lion head necklace.
DressX co-founders Daria Shapovalova and Natalia Modenova said the two companies have a shared appreciation for creativity and self-expression.
“We are excited to see Banter exploring the digital realm, and we truly believe that the new virtual layer will only strengthen the brand’s reputation as the innovator in the world of fine jewelry," they said.
Banter has the same hope.
“Collaborating with DressX will help Banter by Piercing Pagoda, and our parent, Signet Jewelers, start our journey to be the brand consumers look to for expressing their unapologetic and daring personal style in the virtual and real worlds,” said Caffie.
The collection is available now through Nov. 13 on the DressX website and its app.
More on Technology
The Latest
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
