Majors

Target Names New CEO as Sales Continue to Lag

MajorsAug 21, 2025

Target Names New CEO as Sales Continue to Lag

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

Target CEO Brian Cornell and COO Michael Fiddelke
Target announced Wednesday that CEO Brian Cornell (left) will step down in February 2026 and will be replaced by Michael Fiddelke, a 20-year Target veteran who currently is the company’s chief operating officer. (Photos courtesy of Target Corp.)
Minneapolis—Brian Cornell will step down as CEO of Target Corp. early next year and will be replaced by the company’s chief operating officer, the retailer announced Wednesday.

Michael Fiddelke will take over as Target CEO effective Feb. 1, 2026 and join the company’s board of directors, while Cornell will become the board’s executive chair.

Fiddelke has been with the company for more than 20 years and has held leadership roles in merchandising, finance, operations, and human resources.

He was the company’s chief financial officer for nearly five years before being named COO in January 2024.

In a statement issued Wednesday, Christine Leahy, lead independent director of Target’s board of directors, said the board has been engaged in a “deliberate and thoughtful” search for a CEO to succeed Cornell, who said in 2022 he would stay with the retailer through 2025 before retiring, for the last several years.

She said the board looked both outside and within the company before landing on Fiddelke. 

“It is clear that Michael is the right leader to return Target to growth, refocus and accelerate the company’s strategy, and re-establish Target’s position as a leader in the highly dynamic and fast-moving retail environment,” Leahy said, noting the trust he has among the team and his “fresh eyes mindset.”

Target said it will announce who will replace Fiddelke as COO at a later date. 

 Related stories will be right here … 

Cornell’s pending resignation comes amid a prolonged sales slump for the Minneapolis-based discount department store, which is grappling with a variety of issues as it continues to lose market share to competitors like Walmart and Costco.

In a report aired in May, CNBC broke down the myriad problems facing the retailer, including understaffed stores, having the wrong mix of merchandise, its “identity crisis,” and the backlash and boycotts it has faced over its rollback of diversity, equity, and inclusion initiatives.

“Target was once the poster child for retail. It’s not a company that’s completely lost its way, but it is a company that’s lost its mojo,” Neil Saunders, managing director for GlobalData, said in the report.

WATCH: CNBC on What Ails Target

Target reported Wednesday that total sales slipped about 1 percent year-over-year in the second quarter while same-store sales were down 2 percent.

It was the third consecutive quarter of year-over-year sales decline for the retailer.

Year-to-date, the company’s sales have totaled $49.06 billion, down 2 percent year-over-year.

As of Aug. 2, Target had a total of 1,982 stores across the United States.

The retailer ranks No. 15 on National Jewler’s 2025 list of “$100 Million Supersellers,” which ranks all the retailers in North America whose fine jewelry and watch sales totaled $100 million or more in their most recent fiscal year.

The list estimates Target’s 2024 fine jewelry and watch sales at $561 million. 

The Latest

Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A diamond ring in a jewelry box
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot Sale

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

Unveiling Rarities
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens Memoir

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy