Take the Jewelers for Children ‘Trinity of Purpose’ Challenge
Participants who attend any three Rings of Strength events will be awarded a special medal.

Held at industry events throughout the year, it invites participants to fundraise via a 5k walk/run.
The new “Trinity of Purpose” program encourages participants to join at least three Rings of Strength events annually. There are now also virtual options.
To join the program, participants can register for any three Rings of Strength events in a 12-month period, either in person or virtual.
“Charity runs are a perfect space where individuals come together with deeper meaning and purpose especially when aligned with major industry events,” said Priyal Shankar of Shivam Jewels, the company sponsoring JFC’s new program.
“These gatherings become more than runs; they become symbols of solidarity and support for shaping a better future for children. Coming from the world of crafting natural diamonds where brilliance is harnessed from rough, initiatives with children feel very personal.”
The next Rings of Strength event will take place Sept. 8 in Carlsbad, California, at AGS and GIA’s inaugural Converge event.
To register for the Carlsbad event, visit the JFC website. Registration for the Las Vegas event will open in January.
Those who participate in at least three events will receive a Trinity of Purpose metal and e-badge.
“Rings of Strength has a long history of contributing positively to both JFC’s fundraising and the jewelry community,” said Sara Murphy, executive director of JFC.
“We hope that folks that can’t make it to Carlsbad will register for the virtual run and join us for as many events as they can.”
Founded in 1999, JFC has raised more than $65 million for children in need, working with charities like Make-A-Wish and St. Jude Children’s Research Hospital.
For more information about JFC, contact Murphy at 917-855-8455 or Sara@jewelersforchildren.org.
The Latest

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.


In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.