Take the Jewelers for Children ‘Trinity of Purpose’ Challenge
Participants who attend any three Rings of Strength events will be awarded a special medal.

Held at industry events throughout the year, it invites participants to fundraise via a 5k walk/run.
The new “Trinity of Purpose” program encourages participants to join at least three Rings of Strength events annually. There are now also virtual options.
To join the program, participants can register for any three Rings of Strength events in a 12-month period, either in person or virtual.
“Charity runs are a perfect space where individuals come together with deeper meaning and purpose especially when aligned with major industry events,” said Priyal Shankar of Shivam Jewels, the company sponsoring JFC’s new program.
“These gatherings become more than runs; they become symbols of solidarity and support for shaping a better future for children. Coming from the world of crafting natural diamonds where brilliance is harnessed from rough, initiatives with children feel very personal.”
The next Rings of Strength event will take place Sept. 8 in Carlsbad, California, at AGS and GIA’s inaugural Converge event.
To register for the Carlsbad event, visit the JFC website. Registration for the Las Vegas event will open in January.
Those who participate in at least three events will receive a Trinity of Purpose metal and e-badge.
“Rings of Strength has a long history of contributing positively to both JFC’s fundraising and the jewelry community,” said Sara Murphy, executive director of JFC.
“We hope that folks that can’t make it to Carlsbad will register for the virtual run and join us for as many events as they can.”
Founded in 1999, JFC has raised more than $65 million for children in need, working with charities like Make-A-Wish and St. Jude Children’s Research Hospital.
For more information about JFC, contact Murphy at 917-855-8455 or Sara@jewelersforchildren.org.
The Latest

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

























