Take the Jewelers for Children ‘Trinity of Purpose’ Challenge
Participants who attend any three Rings of Strength events will be awarded a special medal.

Held at industry events throughout the year, it invites participants to fundraise via a 5k walk/run.
The new “Trinity of Purpose” program encourages participants to join at least three Rings of Strength events annually. There are now also virtual options.
To join the program, participants can register for any three Rings of Strength events in a 12-month period, either in person or virtual.
“Charity runs are a perfect space where individuals come together with deeper meaning and purpose especially when aligned with major industry events,” said Priyal Shankar of Shivam Jewels, the company sponsoring JFC’s new program.
“These gatherings become more than runs; they become symbols of solidarity and support for shaping a better future for children. Coming from the world of crafting natural diamonds where brilliance is harnessed from rough, initiatives with children feel very personal.”
The next Rings of Strength event will take place Sept. 8 in Carlsbad, California, at AGS and GIA’s inaugural Converge event.
To register for the Carlsbad event, visit the JFC website. Registration for the Las Vegas event will open in January.
Those who participate in at least three events will receive a Trinity of Purpose metal and e-badge.
“Rings of Strength has a long history of contributing positively to both JFC’s fundraising and the jewelry community,” said Sara Murphy, executive director of JFC.
“We hope that folks that can’t make it to Carlsbad will register for the virtual run and join us for as many events as they can.”
Founded in 1999, JFC has raised more than $65 million for children in need, working with charities like Make-A-Wish and St. Jude Children’s Research Hospital.
For more information about JFC, contact Murphy at 917-855-8455 or Sara@jewelersforchildren.org.
The Latest

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.


The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.


























