Take the Jewelers for Children ‘Trinity of Purpose’ Challenge
Participants who attend any three Rings of Strength events will be awarded a special medal.

Held at industry events throughout the year, it invites participants to fundraise via a 5k walk/run.
The new “Trinity of Purpose” program encourages participants to join at least three Rings of Strength events annually. There are now also virtual options.
To join the program, participants can register for any three Rings of Strength events in a 12-month period, either in person or virtual.
“Charity runs are a perfect space where individuals come together with deeper meaning and purpose especially when aligned with major industry events,” said Priyal Shankar of Shivam Jewels, the company sponsoring JFC’s new program.
“These gatherings become more than runs; they become symbols of solidarity and support for shaping a better future for children. Coming from the world of crafting natural diamonds where brilliance is harnessed from rough, initiatives with children feel very personal.”
The next Rings of Strength event will take place Sept. 8 in Carlsbad, California, at AGS and GIA’s inaugural Converge event.
To register for the Carlsbad event, visit the JFC website. Registration for the Las Vegas event will open in January.
Those who participate in at least three events will receive a Trinity of Purpose metal and e-badge.
“Rings of Strength has a long history of contributing positively to both JFC’s fundraising and the jewelry community,” said Sara Murphy, executive director of JFC.
“We hope that folks that can’t make it to Carlsbad will register for the virtual run and join us for as many events as they can.”
Founded in 1999, JFC has raised more than $65 million for children in need, working with charities like Make-A-Wish and St. Jude Children’s Research Hospital.
For more information about JFC, contact Murphy at 917-855-8455 or Sara@jewelersforchildren.org.
The Latest

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.


Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.























