Pinterest’s 2024 Wedding Report Is Out
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.

According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
When it comes to the jewelry couples are choosing this year, color is popular.
Pinterest said Gen Z is leading a rebellion against the once-popular neutral beige and white weddings. Instead, they are gravitating towards colorful, vibrant wedding aesthetics.
“Blue wedding rings” have gotten 155 percent more popular over the last year, according to the report. Perhaps this is partially attributable to brides looking to fulfill the “something blue” wedding tradition.
For Gen Z couples, red has become the center of all their wedding planning, often paired with gold.
These searches align with another rebellion against neutral weddings, which Pinterest has titled “gothic glamor.”
Weddings of this aesthetic include moody, gothic, and Victorian themes.
Sage green is another color of note from the report because of its earthy connotation and connection to Pinterest’s category of wedding searches described as “quiet life” weddings.
These ceremonies revolve around being close with family and are often located in a garden, small forest, or other rural location.
Additional colors to look out for this year are burnt orange, pink, and pastel purple, the report noted.
The Latest

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.