TrendsMar 07, 2024
5 Engagement Ring Trends for 2024TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
An 18-karat gold engagement ring with a blue sapphire and diamonds from Future Fortune Jewelry. On Pinterest, searches for the term “blue wedding rings” have risen in popularity over the past year, part of a larger trend of couples looking to incorporate more color into their nuptials.
New York—Pinterest is known as the go-to place for wedding inspiration and the social media platform’s wedding report can provide clues as to what’s trending in the market.
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
Related stories will be right here …
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
When it comes to the jewelry couples are choosing this year, color is popular.
Pinterest said Gen Z is leading a rebellion against the once-popular neutral beige and white weddings. Instead, they are gravitating towards colorful, vibrant wedding aesthetics.
“Blue wedding rings” have gotten 155 percent more popular over the last year, according to the report. Perhaps this is partially attributable to brides looking to fulfill the “something blue” wedding tradition.
For Gen Z couples, red has become the center of all their wedding planning, often paired with gold.
These searches align with another rebellion against neutral weddings, which Pinterest has titled “gothic glamor.”
Weddings of this aesthetic include moody, gothic, and Victorian themes.
Sage green is another color of note from the report because of its earthy connotation and connection to Pinterest’s category of wedding searches described as “quiet life” weddings.
These ceremonies revolve around being close with family and are often located in a garden, small forest, or other rural location.
Additional colors to look out for this year are burnt orange, pink, and pastel purple, the report noted.
Editors' Picks
Sponsored by
More on Technology
The Latest
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
