TrendsMar 07, 2024
5 Engagement Ring Trends for 2024TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
An 18-karat gold engagement ring with a blue sapphire and diamonds from Future Fortune Jewelry. On Pinterest, searches for the term “blue wedding rings” have risen in popularity over the past year, part of a larger trend of couples looking to incorporate more color into their nuptials.
New York—Pinterest is known as the go-to place for wedding inspiration and the social media platform’s wedding report can provide clues as to what’s trending in the market.
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
Related stories will be right here …
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
When it comes to the jewelry couples are choosing this year, color is popular.
Pinterest said Gen Z is leading a rebellion against the once-popular neutral beige and white weddings. Instead, they are gravitating towards colorful, vibrant wedding aesthetics.
“Blue wedding rings” have gotten 155 percent more popular over the last year, according to the report. Perhaps this is partially attributable to brides looking to fulfill the “something blue” wedding tradition.
For Gen Z couples, red has become the center of all their wedding planning, often paired with gold.
These searches align with another rebellion against neutral weddings, which Pinterest has titled “gothic glamor.”
Weddings of this aesthetic include moody, gothic, and Victorian themes.
Sage green is another color of note from the report because of its earthy connotation and connection to Pinterest’s category of wedding searches described as “quiet life” weddings.
These ceremonies revolve around being close with family and are often located in a garden, small forest, or other rural location.
Additional colors to look out for this year are burnt orange, pink, and pastel purple, the report noted.
More on Technology
The Latest
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
