TrendsMar 07, 2024
5 Engagement Ring Trends for 2024TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
An 18-karat gold engagement ring with a blue sapphire and diamonds from Future Fortune Jewelry. On Pinterest, searches for the term “blue wedding rings” have risen in popularity over the past year, part of a larger trend of couples looking to incorporate more color into their nuptials.
New York—Pinterest is known as the go-to place for wedding inspiration and the social media platform’s wedding report can provide clues as to what’s trending in the market.
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
Related stories will be right here …
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
When it comes to the jewelry couples are choosing this year, color is popular.
Pinterest said Gen Z is leading a rebellion against the once-popular neutral beige and white weddings. Instead, they are gravitating towards colorful, vibrant wedding aesthetics.
“Blue wedding rings” have gotten 155 percent more popular over the last year, according to the report. Perhaps this is partially attributable to brides looking to fulfill the “something blue” wedding tradition.
For Gen Z couples, red has become the center of all their wedding planning, often paired with gold.
These searches align with another rebellion against neutral weddings, which Pinterest has titled “gothic glamor.”
Weddings of this aesthetic include moody, gothic, and Victorian themes.
Sage green is another color of note from the report because of its earthy connotation and connection to Pinterest’s category of wedding searches described as “quiet life” weddings.
These ceremonies revolve around being close with family and are often located in a garden, small forest, or other rural location.
Additional colors to look out for this year are burnt orange, pink, and pastel purple, the report noted.
More on Technology
The Latest
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
