TrendsMar 07, 2024
5 Engagement Ring Trends for 2024TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
An 18-karat gold engagement ring with a blue sapphire and diamonds from Future Fortune Jewelry. On Pinterest, searches for the term “blue wedding rings” have risen in popularity over the past year, part of a larger trend of couples looking to incorporate more color into their nuptials.
New York—Pinterest is known as the go-to place for wedding inspiration and the social media platform’s wedding report can provide clues as to what’s trending in the market.
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
Related stories will be right here …
According to the report, nostalgia plays a big part in what Pinners are planning for their big day, as searches for vintage and antique jewelry are even more popular than last year.
Some are choosing to wear family heirlooms because of the added sentimental value, Pinterest said.
Many people love jewelry that comes with a story, so pieces that have been passed down for generations can complete the tale of their union.
When it comes to style, this year, couples seem to be drawn to the classic and refined aesthetics of bygone eras, explained Pinterest.
The social media platform does not report on a specific era that its users are searching for in the vintage jewelry market.
However, it does highlight an uptick in the keywords “Victorian,” “‘60s,” and “‘70s,” being used with other wedding-related terms.
“Gold bridal earrings” have become especially popular, with searches for these pieces rising more than 2,000 percent since last year.
Of course, couples want their earrings to match the rest of their wedding jewelry, so it makes sense that searches for “gold wedding rings couple” and “gold wedding rings vintage” were up more than 300 percent.
Pearl jewelry and bridal chokers are also highly sought after, with searches for these terms rising over 560 percent and 345 percent, respectively.
When it comes to the jewelry couples are choosing this year, color is popular.
Pinterest said Gen Z is leading a rebellion against the once-popular neutral beige and white weddings. Instead, they are gravitating towards colorful, vibrant wedding aesthetics.
“Blue wedding rings” have gotten 155 percent more popular over the last year, according to the report. Perhaps this is partially attributable to brides looking to fulfill the “something blue” wedding tradition.
For Gen Z couples, red has become the center of all their wedding planning, often paired with gold.
These searches align with another rebellion against neutral weddings, which Pinterest has titled “gothic glamor.”
Weddings of this aesthetic include moody, gothic, and Victorian themes.
Sage green is another color of note from the report because of its earthy connotation and connection to Pinterest’s category of wedding searches described as “quiet life” weddings.
These ceremonies revolve around being close with family and are often located in a garden, small forest, or other rural location.
Additional colors to look out for this year are burnt orange, pink, and pastel purple, the report noted.
Editors' Picks
Sponsored by
More on Technology
The Latest
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
Weekly QuizJan 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonThe “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity BallNine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds“Promise by Effy” includes fashion jewelry and engagement rings.
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 YearsThe Texas-based jeweler is closing all three locations.
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern ElementsZendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
TrendsJan 07, 2025
Amanda’s Style File: January Is for GarnetGarnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising ProgramRetailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.
