Trends

These Engagement Ring Styles Are Trending on Pinterest

TrendsAug 24, 2023

These Engagement Ring Styles Are Trending on Pinterest

A new Shane Co. study analyzed the year’s most popular engagement ring settings, metals, and diamond shapes.

Shane Co hidden rainbow engagement ring
A “hidden rainbow” sapphire engagement ring in 14-karat two-tone gold from Shane Co. ($1,985 for setting only). A new analysis from the retailer pinpointed the year’s top engagement ring trends, as seen on Pinterest. (Image courtesy of Shane Co.’s Facebook page)
New York—Those who expect to hear wedding bells in the not-so-distant future can browse engagement rings for hours on Pinterest, scrolling to their heart’s content.

To get a better understanding of what exactly they’re searching for these days, Shane Co. dug into the data.

The company created a list of 27 engagement ring trends with the help of bridal websites like The Knot and Wedding Forward, then used Pinterest data to narrow down the year’s most popular ring styles, metals, and diamond shapes.

The Colorado-based retailer looked through more than 8,000 Pinterest boards to find the most-pinned trends with the most boards created about them, and then determined which had the most user engagement, based on pins per board.

These were the most popular styles on Pinterest this year, according to Shane Co.’s analysis.

Vintage engagement rings took the top spot.
Shane Co.’s study found that vintage engagement rings—defined as rings that are more than 20 years old but less than 100—were the most searched on Pinterest, racking up 63,830 pins.

“With their elegant fusion of intricate details and timeless design, the rings are an ode to timeless love,” Shane Co. said in a blog post about the study.

Kirk Kara Stella engagement ring
A three-stone ring from Kirk Kara’s “Stella” collection. The brand is known for its vintage-inspired engagement rings.

Also popular on Pinterest were antique engagement rings (rings that are more than 100 years old), which took the No. 3 spot on Shane Co.’s list of engagement ring trends with 45,330 pins.

Colored gemstones remain a popular choice.
Alternative engagement rings, meaning rings that feature a center stone other than diamond, have been rising in popularity in recent years, a trend backed up by Shane Co.’s recent study.

Gemstone engagement rings were the second-most searched on Pinterest with 45,810 pins.

Monique Lhuillier colored gemstone engagement rings
A selection of colorful engagement rings from Monique Lhuillier’s bridal collection at Kay Jewelers, which includes colored gemstones and black diamonds.

The terms “non-traditional” (4,083 pins) and “colorful” (1,272 pins) also were trending.

Black diamonds were in the No. 4 spot with a total of 35,098 pins. 

The trend is perfect for those looking for a ring that’s “unconventional, daring, and effortlessly cool,” Shane Co. said.

 Related stories will be right here … 

Bezel settings are trending.
Engagement rings with a bezel setting racked up 15,147 pins, putting them at No. 8 on the list.

Tacori bezel-set engagement ring
Bezel-set bands from Tacori’s new “Couples” collection. The ring on the left also showcases the trending “east-west” setting.

Three-stone rings followed in the No. 9 spot with 13,962 pins.

Two-stone rings, made even more popular by Megan Fox’s diamond and emerald engagement ring, also made the list with 811 pin

Yellow gold reigns supreme.
Yellow gold was the top trending precious metal according to Shane Co.’s analysis with 21,646 pins, followed by rose gold with 17,374 pins.

Brilliant Earth Sabine diamond engagement ring
The “Sabine” cluster diamond engagement ring in 18-karat yellow gold ($3,790)

White gold took the No. 3 spot with 11,233 pins followed by mixed metals with 2,052 pins.

Radiant-cut diamonds sparkled.
Of the trending diamond cuts, the radiant cut occupied the highest spot on the list at No. 13 with 8,649 pins.

The Asscher cut followed at No. 14 with 4,972 pins.

Asscher diamond engagement ring
Asscher-cut diamonds, like the one seen here, were trending on Pinterest, according to a Shane Co. analysis.

Oval-shaped diamonds were at No. 18 with 2,593 pins with pear-shaped diamonds right behind at No. 19 with 2,592 pins.

Lab-grown diamonds and men’s jewelry also were trending.
Not surprisingly, searches for lab-grown diamonds were trending on Pinterest, taking the No. 16 spot on Shane Co.’s list.

Several big companies have debuted lab-grown diamond engagement ring collections in recent years, including Helzberg Diamonds and Kendra Scott.

Helzberg Diamonds rêve lab-grown diamond rings
These lab-grown diamond rings are from Helzberg Diamonds’s new “rêve” collection.

Engagement rings for men rounded out the top 10 with 13,233 pins.

Tiffany & Co. introduced its first men’s engagement ring, “The Charles Tiffany Setting,” in 2021.

Tiffany & Co. men’s engagement rings
A selection of men’s engagement rings from Tiffany & Co.

To read the full study, visit the Shane Co. website.

The Latest

Brian and Jessie Mann
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70

Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.

Tudor store in Denver
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor Boutique

The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.

Messika’s So Move Max Necklace
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ Necklace

Dance all night long with the “So Move Max” set’s necklace.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Julien Tornare and Antoine Pin
WatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs

Luxury giant LVMH is reshuffling the leadership in its watches division.

Weekly QuizJul 18, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Etsy billboard rendering in NYC
MajorsJul 18, 2024
New Etsy Campaign Prioritizes Creators Amid Backlash

Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.

Ariana Grande Modeling in Swarovski Jewelry
MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand Ambassador

The celebrity will star in Swarovski’s holiday campaign.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Grizzly emerald
SourcingJul 18, 2024
Grizzly Emerald Auction Garners $32.5 million

The miner said an 835-carat emerald saw “stiff competition” in its July sale.

Tahnee Barbee, Gigi Sui, and Daniela Villacorta
Events & AwardsJul 18, 2024
MJSA Education Foundation Announces 3 Scholarship Winners

The winners were awarded $3,000 each to pursue a professional career in jewelry making and design.

Radhika Merchant’s Wedding Portrait
EditorsJul 17, 2024
6 Lavish Looks from the Ambani Wedding

Feast your eyes on the elaborate jewels worn during the wedding celebration of Anant Ambani and Radhika Merchant.

Smiling Rocks Haute Couture Dream Necklace
Lab-GrownJul 17, 2024
Lab-Grown Diamond ‘Dream’ Necklace Sells for $122K at Charity Auction

The piece, created by Smiling Rocks, was the top lot at the recent Ormeley Dinner.

Diavik Diamond Mine solar power plant
SourcingJul 17, 2024
Rio Tinto’s Diamond Production Down 28% in Q2

The company’s sole remaining diamond operation, Diavik, produced 702,000 carats of diamonds, down from 970,000 a year ago.

Buccellati high jewelry earrings
FinancialsJul 17, 2024
Richemont’s Q1 Jewelry Sales Up 2%

In contrast, the luxury giant’s watch sales fell 14 percent.

This year marks the 40th anniversary of the jewelry design contest.
Events & AwardsJul 16, 2024
2024 AGTA Spectrum Awards Open for Entries

This year marks the 40th anniversary of the jewelry design contest and the deadline for entries has just been extended.

Macy’s Herald Square store
MajorsJul 16, 2024
Macy’s Ends Buyout Talks

The retailer will not be making a deal with Arkhouse Management and Brigade Capital Management, opting to focus on its turnaround plan.

Crime police cars
CrimeJul 16, 2024
Thieves Nab $500K in Jewelry in Calif. Group Smash-and-Grab

The Berkeley robbery follows two other Bay Area robberies involving multiple suspects, one in May and one in June.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Catbird The Met collection
CollectionsJul 16, 2024
Catbird Debuts New Met Collection

It’s the second collaborative offering from the jewelry brand and the New York City art museum.

Craftsman holding Pomellato Arengario necklace
MajorsJul 16, 2024
Pomellato Acquires Valenza Setting Lab

The Kering-owned brand bought VSL to reinforce its manufacturing capabilities.

Ewa Abrams, Kering’s new president for the Americas
MajorsJul 16, 2024
Kering Appoints New President for Americas Region

The luxury conglomerate promoted General Counsel Ewa Abrams to the role, succeeding Laurent Claquin.

Tanzanite ring
MajorsJul 15, 2024
Signet Falls 11 Spots on NRF’s ‘Top 100’ Retailers List

The jewelry giant came in at No. 67 on the list, down from No. 56 last year.

 2025 Gem Awards logo
Events & AwardsJul 15, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through Aug. 23.

Sunlit’s Sun Goddess Supreme Ring and Pyramid Rutilated Quartz Necklace
Events & AwardsJul 15, 2024
NY Now Expands Emerging Designer Segment for Its Summer Market

Curated at Luxury Lifestyle will build on the former initiative, the Emerging Fine Jewelry Designer Incubator.

Collage of Caitlin Albritton and her jewelry
Events & AwardsJul 15, 2024
Halstead Announces 2024 Grant Winner

Caitlin Albritton won the 19th annual Halstead Grant for emerging jewelry businesses.

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy