Collections

Tacori’s New ‘Couples’ Collection Celebrates Modern Love, Style

CollectionsJun 27, 2023

Tacori’s New ‘Couples’ Collection Celebrates Modern Love, Style

When more couples began choosing non-traditional commitment jewels, Tacori’s Head of Design Nadine Tacorian Arzerounian had an idea.

Tacori Couples collection bezel-set diamond rings
Tacori’s new “Couples” collection comprises 12 mix-and-match styles, including these bezel-set diamond bands.
Los Angeles—Tacori’s latest collection was designed with the not-so-traditional couple in mind.
 
The “Couples” collection brings a modern and personalized touch to commitment jewelry, incorporating genderless and size-inclusive styles designed to be mixed and matched.
 
The idea sprung when Nadine Tacorian Arzerounian, head of design at Tacori, said she was noticing a growing number of couples were opting for eternity bands and fine jewelry rings rather than traditional engagement rings and men’s bands.
 
“We’ve seen modern couples who want to celebrate love authentically, in their own way and on their own terms, stepping away from the traditional category conventions,” said Arzerounian. 
 
“While engagement rings still hold a prominent place in both society and in our product assortment, we were excited to capture this evolving trend.”
 
The campaign imagery for the collection will follow the themes of authenticity, individuality, and connection, said the brand. 
 
 Related stories will be right here … 
 
“Couples” features 12 main styles, with options for complementary ring pairings, like bezel-set bands available in different widths and diamond orientations.
 
Bands are available in platinum and 18-karat yellow, rose, and white gold, with a variety of band widths and metal finishes, including high polish, satin, and brushed.
 
The styles range in price from $1,190 to $9,990.
 
“We curated time-tested silhouettes in a collection that allows people to mix, match and customize to reflect their unique style as a couple and each person’s individuality,” said Azerounian. 
 
SEE: The New Tacori Couples Collection

Tacori is encouraging couples to share their unique ring combinations on Instagram and TikTok and tag the company.
 
The “Couples” collection will be available this August at select retail partners in the U.S. and Canada.
 

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