TrendsAug 18, 2023
Piece of the Week: Kavant & Sharart’s Summer Soiree EarringsTrendsAug 22, 2023
The Queen of Cute Has a Very On-Brand Engagement Ring
Actress and musician Zooey Deschanel got engaged to “Property Brothers” star Jonathan Scott with a Van Cleef & Arpels ring.
Zooey Deschanel announced her engagement to Scott last week with a unique engagement ring.
Los Angeles—Last week, actress and musician Zooey Deschanel marked her engagement to “Property Brothers” star Jonathan Scott with an unusual engagement ring.
Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)
Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
Related stories will be right here …
Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)
Courtesy of Instagram @zooeydeschanel
Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
Editors' Picks
Sponsored by
More on Trends
The Latest
MajorsJan 30, 2025
WJA Chapter Leaders Resign as Fallout From DEI Remarks SnowballsThe boards of at least five chapters have resigned in response to controversial statements the WJA national board president made last month.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
CollectionsJan 30, 2025
Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. CollectionFive new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsJan 30, 2025
Registration Open for Converge 2025The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
Weekly QuizJan 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 30, 2025
24 Karat Club of New York Elects 5 New MembersJewelers of America’s Annie Doresca and AGTA CEO John W. Ford Sr. are among the new members.
CollectionsJan 29, 2025
Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
CollectionsJan 28, 2025
Bliss Lau Celebrates the Intricate Mosaic of Identity in New CollectionThe versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.
SourcingJan 28, 2025
Botswana’s First Olympic Gold Medalist Is Now a De Beers Ambassador Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York CityThe showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Recorded WebinarsJan 28, 2025
Watch: Fine Jewelry Market Predictions for 2025 “My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
Events & AwardsJan 28, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
MajorsJan 27, 2025
Le Vian Corp. Chairman Larry LeVian, a Man of Faith and Family, Dies at 73 LeVian is remembered for his leadership in the jewelry industry and for being a selfless and compassionate person.
CrimeJan 27, 2025
New Jersey Jeweler Sentenced to 2 1/2 Years for Evading CustomsMonishkumar Kirankumar Doshi Shah pleaded guilty to evading customs on more than $13.5 million of jewelry imported into the U.S.
SourcingJan 27, 2025
Dev Shetty To Head New Auction House for Rare Colored GemsJemora Gemhouse’s inaugural auction, slated for March, will take place in Dubai and feature polished sapphires.
CollectionsJan 27, 2025
Rachel Quinn Embodies Feelings of Falling in Love in New CollectionQuinn partnered with Gemfields to create “Crazy Love,” which features Zambian emeralds and Mozambican rubies across 10 pieces.
MajorsJan 27, 2025
Arch Crown’s 2025 ‘Tag & Label’ Catalog Is Out Now The catalog is 48 pages and features more than 100 styles.
CollectionsJan 24, 2025
Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year NecklaceThe one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.
SourcingJan 24, 2025
Ethical Gem Fair Heads Back to Tucson The gemstone show is slated to take place at the Scottish Rite Cathedral.
Policies & IssuesJan 24, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
CrimeJan 23, 2025
4 Men Arrested After Allegedly Plotting to Kidnap JewelerThe suspects are accused of planning to kidnap a Miami jeweler and rob him of his cryptocurrency.
