The Queen of Cute Has a Very On-Brand Engagement Ring
Actress and musician Zooey Deschanel got engaged to “Property Brothers” star Jonathan Scott with a Van Cleef & Arpels ring.
Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)
Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
The Latest
Starboard Luxury is bringing the Italian brand aboard The Ritz-Carlton Yacht Collection’s newest yacht.
The pendant, circa the late 1700s, likely was commissioned to remember a loved one who died young.
It features the brand’s products in the precious color, semi-precious color, pearl, diamond, gold, and sterling silver categories.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
For her annual Halloween story, Associate Editor Lenore Fedow pairs fine jewelry with classic and contemporary Halloween costumes.
Sales fell 15 percent for the luxury conglomerate in the third quarter, led by a 26 percent drop in sales for flagship brand Gucci.
The education offerings include a diamond cutting demonstration, a session with JVC President Sara Yood, and a seminar on AI.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
The book features new styles and revived favorites.
Aimed at a generation that emphasizes self-care and mental health, “Worth the Wait” breaks new ground in the world of diamond advertising.
Editor Lauren McLemore immersed herself in New York Bridal Fashion Week to better understand the role fine jewelry plays on the big day.
The jeweler shared her change of heart on lab-grown diamonds and why she keeps them separate from natural diamonds in her business ventures.
The New York-based brand is expanding outside of the U.S., with a pop-up shop in London and plans to distribute internationally.
They’re available through a retailer that sells luxury products inspired by the lifestyle of Batman’s billionaire civilian persona.
The watchmaker is selling 1,000 “Waterbury” watches for $1 each in celebration of its 170th anniversary.
Launched by De Beers in 2018, the program aims to develop a responsible sourcing model for the artisanal/small-scale diamond mining sector.
The new “Ouche” collection brings sculptural designs to the brand, while the expanded “Daystar” collection brings a rainbow of colors.
The auction house said the gemstone could fetch up to $5.5 million at next month’s sale.
From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
Journalist Priya Raj plans to use the scholarship funds to further her media qualifications and amplify marginalized communities.
It marks the first championship win in the team’s 28-year history.
The Arkansas-based jeweler’s first store in the state’s northwest region is set to open next year.
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
The New York socialite’s elegant, transformable piece from the 1960s is headed to auction later this month.
Texas jeweler Susan Eisen and NAJA’s Gail Brett Levine discuss how lab-grown diamonds have altered the landscape for jewelry appraisers.
On the verge of retirement, Kennedy recounts the most stressful stretch of his time at JSA and reveals what he’ll miss about the industry.