The Queen of Cute Has a Very On-Brand Engagement Ring
Actress and musician Zooey Deschanel got engaged to “Property Brothers” star Jonathan Scott with a Van Cleef & Arpels ring.

Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)

Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
The Latest

The former teacher, described as “a pioneer for women-owned businesses,” opened her own jewelry store in 1980.

The annual event will return to Rosemont, Illinois next August.

According to SpendingPulse, retail sales will increase in November and December but not necessarily for jewelers.

Awareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.

According to the watchmaker, it features the first light-powered atomic timekeeping moon phase movement.


The contest is now open for submissions until Oct. 10.

Police say Douglas Wayne Gamble also swapped natural diamonds for synthetic stones and failed to return customers’ repairs.

Do you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.

The designer just launched a new bridal range at Kay Jewelers.

Yunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.

Steve Levine joins the family-owned company, while his brother Gary has a new position.

The company has filed complaints against Royal Chain and Samuel B.

The event is moving just outside of Denver.

The company just rolled out “Timex Rewound,” a new takeback and resale program.

The lab confirmed it did not send the message.

Reginald Brack has worked at StockX and Christie’s.

The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.

It features colored gemstone, pearl, diamond, gold, and sterling silver jewelry styles.

Economic slowdowns, geopolitical tensions, and the rising popularity of lab-grown diamonds are clouding the outlook for mined diamonds.

Some Indian manufacturers think the potential in this young, evolving market outweighs current price concerns.

The massive space spans 7.1 million square feet with more than 4,000 offices and 131 elevators.

GIA is among the supporters of a new school building for children with special needs.

From holiday spending to inflation’s impact, here’s what analysts are forecasting for the season.

The jeweler and luxury luggage company have teamed up on jewelry cases and a suitcase.

The geometric collection is on view now at the Jewellery & Gem World Hong Kong Show.

The 17.61-carat stone leads Christie’s “Magnificent Jewels” sale in Geneva this November.

The suspect used bear spray to subdue employees and bystanders then stole $800,000 worth of jewelry.