The Queen of Cute Has a Very On-Brand Engagement Ring
Actress and musician Zooey Deschanel got engaged to “Property Brothers” star Jonathan Scott with a Van Cleef & Arpels ring.

Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)
Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
The Latest

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.


The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.























