The Queen of Cute Has a Very On-Brand Engagement Ring
Actress and musician Zooey Deschanel got engaged to “Property Brothers” star Jonathan Scott with a Van Cleef & Arpels ring.

Deschanel, long known for her ultra-feminine, girlish sense of style, debuted the sparkler on Instagram on Aug. 14, with the caption “Forever stars now!!!” lest anyone question the significance of the accessory adorning her ring finger. (See the image below.)

Perhaps unsurprisingly, the “She & Him” frontwoman didn’t opt for any standard engagement ring trends—no oval diamond, no solitaire setting, nor the more recent proclivity for metal-heavy options.
Instead, she went for a beguiling floral design that wasn’t intended as a commitment style at all: a Van Cleef & Arpels high jewelry bauble, per internet reports.
The “Folie des Pres” ring, which translates to “madness up close,” features a mix of romantic purple and pink sapphires that pop against white diamonds and 18-karat white gold.
Three floral clusters—two entirely diamond and the center configuration a white diamond surrounded by purple sapphire “petals”—are flanked by a pair of pink sapphires.
The design is ethereal and whimsical but not devoid of a classic feel. After all, nature has long been one of jewelry’s biggest muses. The style’s uniqueness is more of its adoption as an engagement ring, rather than the style itself.
Deschanel and Scott buck current trends that focus on one, two, or three central stones in favor of a ring that focuses more on the overall design.
It’s a ring of which Deschanel’s character Jess on “New Girl” would surely approve.
Per the Van Cleef & Arpels website, the Folie des Pres ring retails for $42,900.
The Latest

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.


Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.