CollectionsMar 13, 2023
See Monique Lhuillier’s Colorful New Engagement RingsCollectionsMar 28, 2023
Helzberg’s New Lab-Grown Diamond Collection Earns SCS Certification
The “rêve” collection’s engagement rings and wedding bands are geared toward “sustainability minded customers.”
Helzberg Diamonds recently debuted its new “rêve” lab-grown diamond collection. SCS Global Services has certified the diamonds in the collection.
Kansas City, Mo.—The debut of Helzberg Diamonds’ new “rêve” lab-grown diamond collection marks a special milestone for the company.
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
Related stories will be right here …
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
The 19-piece collection has engagement rings and wedding bands, featuring classic solitaires and three-stone rings as well as trendier options, like wrap and open rings.
The lab-grown diamonds come in several different styles, including round-, oval-, and pear-shaped stones as well as emerald and radiant cuts.
The “rêve” collection also includes lab-grown diamond wedding bands.
The rings are crafted out of “recycled” 14-karat white and yellow gold and packaged in boxes made of recycled materials.
Prices range from $800 for a diamond wedding band to around $8,000 for a 2.62-carat diamond engagement ring.
The Helzberg-exclusive collection is available online and at select Helzberg stores.
More on Collections
The Latest
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
