CollectionsMar 13, 2023
See Monique Lhuillier’s Colorful New Engagement RingsCollectionsMar 28, 2023
Helzberg’s New Lab-Grown Diamond Collection Earns SCS Certification
The “rêve” collection’s engagement rings and wedding bands are geared toward “sustainability minded customers.”
Helzberg Diamonds recently debuted its new “rêve” lab-grown diamond collection. SCS Global Services has certified the diamonds in the collection.
Kansas City, Mo.—The debut of Helzberg Diamonds’ new “rêve” lab-grown diamond collection marks a special milestone for the company.
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
Related stories will be right here …
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
The 19-piece collection has engagement rings and wedding bands, featuring classic solitaires and three-stone rings as well as trendier options, like wrap and open rings.
The lab-grown diamonds come in several different styles, including round-, oval-, and pear-shaped stones as well as emerald and radiant cuts.
The “rêve” collection also includes lab-grown diamond wedding bands.
The rings are crafted out of “recycled” 14-karat white and yellow gold and packaged in boxes made of recycled materials.
Prices range from $800 for a diamond wedding band to around $8,000 for a 2.62-carat diamond engagement ring.
The Helzberg-exclusive collection is available online and at select Helzberg stores.
More on Collections
The Latest
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
