CollectionsMar 13, 2023
See Monique Lhuillier’s Colorful New Engagement RingsCollectionsMar 28, 2023
Helzberg’s New Lab-Grown Diamond Collection Earns SCS Certification
The “rêve” collection’s engagement rings and wedding bands are geared toward “sustainability minded customers.”
Helzberg Diamonds recently debuted its new “rêve” lab-grown diamond collection. SCS Global Services has certified the diamonds in the collection.
Kansas City, Mo.—The debut of Helzberg Diamonds’ new “rêve” lab-grown diamond collection marks a special milestone for the company.
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
Related stories will be right here …
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
The 19-piece collection has engagement rings and wedding bands, featuring classic solitaires and three-stone rings as well as trendier options, like wrap and open rings.
The lab-grown diamonds come in several different styles, including round-, oval-, and pear-shaped stones as well as emerald and radiant cuts.
The “rêve” collection also includes lab-grown diamond wedding bands.
The rings are crafted out of “recycled” 14-karat white and yellow gold and packaged in boxes made of recycled materials.
Prices range from $800 for a diamond wedding band to around $8,000 for a 2.62-carat diamond engagement ring.
The Helzberg-exclusive collection is available online and at select Helzberg stores.
Editors' Picks
Sponsored by
More on Collections
The Latest
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
