CollectionsMar 13, 2023
See Monique Lhuillier’s Colorful New Engagement RingsCollectionsMar 28, 2023
Helzberg’s New Lab-Grown Diamond Collection Earns SCS Certification
The “rêve” collection’s engagement rings and wedding bands are geared toward “sustainability minded customers.”
Helzberg Diamonds recently debuted its new “rêve” lab-grown diamond collection. SCS Global Services has certified the diamonds in the collection.
Kansas City, Mo.—The debut of Helzberg Diamonds’ new “rêve” lab-grown diamond collection marks a special milestone for the company.
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
Related stories will be right here …
The lab-grown diamonds in the collection have been certified by SCS Global Services, an organization that provides third-party certification of environmental and sustainability claims across several industries.
Helzberg said the certification makes it the first national jewelry retailer accredited by SCS Global Services to offer diamonds certified under the SCS-007 Jewelry Sustainability Standard.
The retailer sources the diamonds for rêve—French for “to dream”—from Craft Lab Grown Diamonds, a New York-based manufacturer and supplier.
Craft is a division of H.K. Designs, the jewelry manufacturing branch of Indian diamond giant Hari Krishna Exports Pvt. Ltd.
“The ‘rêve’ collection promises to deliver the highest standards for environmental responsibility and social consciousness by giving consumers a high-quality diamond that can be transparently traced back to its sustainable origins,” said Hasu Dholakiya, CEO of Craft Lab Grown Diamonds.
Each certified diamond is accompanied by a certificate, highlighting its provenance, journey to market, and its features.
Customers’ calls for sustainability focused brands have grown louder in recent years, and Helzberg said it has geared this new collection to the environmentally conscious shopper.
“The SCS-007 certified rêve lab-grown diamond collection offers sustainability minded customers with a new choice in diamonds that meets their expectations,” said Julie Yoakum, president of Helzberg Diamonds.
The company was one of the first major jewelry retailers to sell lab-grown diamonds in 2017, she noted.
The 19-piece collection has engagement rings and wedding bands, featuring classic solitaires and three-stone rings as well as trendier options, like wrap and open rings.
The lab-grown diamonds come in several different styles, including round-, oval-, and pear-shaped stones as well as emerald and radiant cuts.
The “rêve” collection also includes lab-grown diamond wedding bands.
The rings are crafted out of “recycled” 14-karat white and yellow gold and packaged in boxes made of recycled materials.
Prices range from $800 for a diamond wedding band to around $8,000 for a 2.62-carat diamond engagement ring.
The Helzberg-exclusive collection is available online and at select Helzberg stores.
More on Collections
The Latest
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
