CollectionsFeb 16, 2022
Royal Chain’s Spring 2022 Offerings Are All About GoldLab-GrownFeb 16, 2022
Jenny Packham Brings Bee-Inspired Lab-Grown Collection to Helzberg
The capsule collection blends the golden warmth of honey with elements of 1930s glamour.
The Helzberg x Jenny Packham capsule collection blends the golden warmth of honey with elements of 1930s glamour.
Kansas City, Mo.—Did you hear the buzz about designer Jenny Packham’s new bee-inspired capsule collection at Helzberg Diamonds?
The pair are expanding their partnership after teaming up on a 1930s-inspired lab-grown diamond bridal collection last February.
Her new collection will also feature lab-grown diamonds, both white and yellow, which have been GCAL certified.
Packham, a noted favorite of the British Royal Family, launched her eponymous fashion brand in 1998.
British fashion designer Jenny Packham’s designs have been seen on both British and Hollywood royalty.
Known for her bridal and formalwear collections, both British and Hollywood royalty have donned Packham’s designs, including the Duchess of Cambridge, Adele, Taylor Swift, Angelina Jolie, and Kate Hudson.
Packham has stores and showrooms in London, Paris, and New York, with her collections available in Harrods, Harvey Nichols, Neiman Marcus, Net-A-Porter and Bergdorf Goodman.
"Jenny Packham's collection marries her elevated style with Helzberg Diamonds' quality and craftsmanship," said Julie Yoakum, senior vice president and chief merchandise officer for Helzberg Diamonds, in a press release about the collection.
SEE: Jenny Packham’s Bee-Inspired Collection
The new Jenny Packham collection is inspired by bees, like this “Honeybee” lab-grown diamond engagement ring in platinum ($5,499).
The collection also features two wedding bands, like this “Melody” lab-grown diamond wedding band in 18-karat yellow gold ($899).
The “Grace” yellow lab-grown diamond engagement ring in platinum ($6,499)
The “Melody” lab-grown diamond wedding band in platinum ($999)
The new collection was inspired by honey and honeybees, incorporating their warm, golden hues into Packham’s designs, while still channeling the 1930s glamour of her previous collection.
Each engagement ring features Packham's signature star motif inside the shank.
The new collection, which includes five rings, is priced from $900 to $7,000, and is exclusive to Helzberg.
The jewelry store chain said it has seen an increase in customers asking for lab-grown diamonds, particularly those on a budget who want “more sparkle for the spend.”
The Jenny Packham capsule collection is available now in select Helzberg stores and online at Helzberg.com.
Related stories will be right here …
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
